Undergraduate Programmes

Abstract

E-Business is evolving very fast with the wide adoption of Internet+ technologies, e.g. social networks, mobile apps, big data and cloud services.  It is a global phenomenon which affects the economic and social life in the world.  On completion of this course, students should be able to understand the emerging e-business models which change the way traditional business is conducted. The course emphasizes on the key concepts, business models and developments of e-business using the empirical and financial data. Students will build their conceptual and logical capabilities to develop meaningful e-business models.

Main topics include: 1) Fundamentals of e-business (e.g., common e-business models, e-business critical success factors, and technical aspects of e-business) and 2) E-business applications (e.g., digital commerce, online media, social commerce, e-payment, and Internet finance).

Key Topics

Electronic commerce

Electronic business

Typical electronic business models and revenue models

Social computing and their applications

Internet finance

Digital economy and digital currency

Social media and marketing

Online media

E-business performance measurement

E-businesses and m-business security

The ethical, social and political issues of e-business

Platforms

Sharing Economy