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“The Paradox of Relation-Specific Investment: Evidence from Customer-Supplier Relationships under Uncertainty Shocks” - Dr. CHEN Liang
Date
10 Mar 2021
Time
10:30am - 11:45am
Start
2021-03-10 10:30:00
End
2021-03-10 11:45:00
Venue
ZOOM
Event Type
MGT - Research Seminar
Details
Strategy research has long highlighted relation-specific assets as a key source of relational rents. We instead reveal a potential dark side of relation-specific investment by examining how such investment by suppliers may turn into a source of adjustment costs for customer firms, thwarting customers’ responses to uncertainty shocks that afflict suppliers. Using a matched sample of customer-supplier relationships, our difference-in-differences estimator shows that customer firms on average reduce sourcing by 6.95% from a supplier that is exposed to a terrorist attack. However, such strategic responses are impeded, when the supplier has made greater investments specific to the customer, compared to other existing suppliers or potential suppliers. Our study provides new insights in linking together relation-specific assets and adjustment costs, two important topics of strategy research.