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Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
BBA Marketing

Students under the CityU Talents Programme will be provided with opportunities for interdisciplinary learning through enriching and challenging study options, arrays of stimulating co-curricular activities, and support through one-on-one academic and career mentorship.

Eligible new and Year 1 students can choose to pursue an Undergraduate Degree plus Taught Postgraduate Degree Programme.

  • Program Choice 1
    BBA Marketing
    (120 credit units)+
    MSc Marketing
    (30 credit units*)
  • Program Choice 2
    BBA Marketing
    (120 credit units)+
    MSc Business & Data Analysis
    [Dept. of Management Science](30 credit units*)
  • Program Choice 3
    BBA Marketing
    (120 credit units)+
    MA Integrated Marketing Communication
    [Dept. of Media and Communication](27 credit units+)
  • Program Choice 4
    BBA Marketing
    (120 credit units)+
    MA Communication and New Media
    [Dept. of Media and Communication](27 credit units+)
*9 credit units to be transferred from BBA Marketing. The actual enrollment is 21 credits.
+9 credit units to be transferred from BBA Marketing. The actual enrollment is 18 credits.

Curriculum Structure and Tuition Fees

Conditional offer from TPG(postgraduate) when the student is admitted to the CityU Talent Programme.
Completing 120 CUs of BBA Marketing undergraduate (UG) programme requirements including 9 CUs of assigned TPG courses.
Paying the UG tuition fees when they are completing the 120 CUs.
Registering as TPG students after completing the 120 CUs for UG, and pay self-financing TPG tuition fees for the remaining CUs for TPG requirements.

Admission Criteria

New Year 1 Students:
  • Local Students: JUPAS: a minimum HKDSE score of 28 in 4 core and 2 elective subjects OR Non-JUPAS: 2A* and 1A in GCEAL or minimum IB Diploma score of 38
  • Non-local Students: Fulfill the entrance scholarship requirements
Existing Year 1 Students:
  • Top 10% among Year 1 students at College of Business
On-going Performance in Undergraduate Study
  • A minimum yearly CGPA of 3.4 or above at the end of Semester B of the year. Conditions of offer for Admission to TPG Programmes (to be specified in the conditional offer letter)
    1. A minimum exit CGPA of 3.4 or above
    2. To be set by the offering department of the TPG programme

Authority of Approval

Approval of entry to and exit from the UG and TPG degree programme rests with the respective programme offering academic unit

For more details, please visit https://www.cityu.edu.hk/talents/