Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
BBA Marketing

Joint Degree Program with other University

Joint Bachelor's Degree Program with Department of Business Administration at National Taiwan University ("NTU")

About the program and Benefits for students

Study at the most prestigious Taiwan university as part of undergraduate experience.
Receive "Bachelor of Business Administration in Marketing" from CityU and "Bachelor of Business Administration" from NTU.
Enhance intercultural competence in preparation for future career.
Gain language fluency in English, Chinese and Mandarin.

Curriculum designs

CityU students study Years 1 & 4 at CityU and Years 2 & 3 at NTU. Students have to fulfill all the prescribed academic requirements of both universities as ordinary students.
CityU students are in Business Administration major in NTU. 臺大管理學院工商管理學系
Students usually can complete all the requirements of CityU and NTU and graduate in four years.


Accepted students will commence their studies at National Taiwan University after Year 1 at CityU and return to CityU after completed Year 3 in NTU. Students are required to take English-taught courses at the NTU whenever possible.

Financial arrangement

Students in the programme will pay the CityU tuition and fees only.


Year-one marketing major students of BBA U4 (4-year curriculum) in CityU
A minimum Grade Point Average (GPA) of 3.0 in Semester A of their year 1.
Fluency in English (TOFEL or IESLTS)
Able to speak Mandarin (Putonghua) and can read Chinese.


Email invitation will be sent to eligible students in January. Students can also approach the Program Leader to apply in the same period.
Shortlisted students will be invited for the selection interview.


For enquiries, please contact Programme Leader of BBA Marketing
Dr Vincent Fok at 3442 7973 or


Dept. of Business Administration, National Taiwan University:
Business Administration: Undergraduate Curriculum: