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Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
BBA Marketing

International exposure and global outlook are crucial in today’s globally interconnected economy.

Studying abroad is an excellent way to gain international experience. It is certainly a memorable and unique life-changing experience. We encourage students to join the exchange programs and gain knowledge about global markets.

More than half of our BBA Marketing students have joined the exchange programs before their graduations. The multinational exposures allow them to experience the diverse cultures and see global issues from a different perspective, hence gain a deeper understanding of the global business practice. All these add to our graduates’ employability.

The exchange programs in CityU connect the world. The University has exchange agreements with around many world-class universities in North America, Europe, Asia, Australia, etc.

CityU College of Business has established a global network with over 80 overseas universities or institutions across 28 countries and regions. Some of our exchange partners are:

It is Tiffany Lam’s exchange story at Lund University in Sweden. She enjoyed exploring new cultures by getting around in Sweden.

“It was exciting to study in Sweden for one semester. I met new friends from different countries and gained a multitude of unique life experiences. I found the beauty of life when I stepped out of my comfort zone. It was amazing.”

It is Kelvin Leung‘s exchange journey at University of Ottawa in Canada. He was overwhelmed by the freshness of a new social atmosphere.

“We are all lone travelers who seek different values from the journey. I believe that every person you met and every moment you spent within are embellishing your wisdom, which can hardly be wrapped up with a few words.”

It is Derek Fung’s exchange story at the University of Bath in UK. He celebrated Holi Festival with his friends!

“No matter where you are, led your colorful life!”

It is Chelsi Chan’s exchange story at the University of New Hampshire in US. She spent a relaxing afternoon on the Brooklyn Bridge.

“Endeavor something remarkable when you are young.”