Programme Structure
CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of 1) Practical and digital marketing-oriented education, 2) Design Thinking and Innovation components, and 3) Analytics applications.
Throughout the 4-year curriculum, our programme provides students with both core and elective marketing courses to help them acquire a fully integrated set of marketing skills. The programme provides academic learning opportunities in the following areas:
Component(s) | Course(s) | No. of Course(s) | No. of Credits |
Gateway Education | Electives | 7 | 21 |
English | 2 | 6 | |
Chinese | 1 | 3 | |
College of Business | College required Courses and Electives | 14 | 42 |
Major | 10 | 30 | |
Free Electives/Minor | 6 | 18 | |
Mini. Total: | 40 Courses | 120 | |
Max. Allowable: | 48 Courses | 144 |