CityU BBA Marketing stands out from other BBA and Marketing programmes by providing a pioneering approach that consists of 1) Practical and digital marketing-oriented education, 2) Design Thinking and Innovation components, and 3) Analytics applications.
Throughout the 4-year curriculum, our programme provides students with both core and elective marketing courses to help them acquire a fully integrated set of marketing skills. The programme provides academic learning opportunities in the following areas:
|Component(s)||Course(s)||No. of Course(s)||No. of Credits|
|College of Business||College required Courses and Electives||14||42|
|Mini. Total:||40 Courses||120|
|Max. Allowable:||48 Courses||144|