FAQ

In the process of evaluation, CityU BBA Marketing lines up applicants primarily based on their HKDSE results while it also appraises the overall profile of a student. The following factors may result in an upward adjustment on the applicant's position in the priority list: JUPAS banding, interview performance, School Reference Report (SRR), Other Experiences and Achievements (OEA), and Student Learning Profile (SLP), etc.

The JUPAS admission interview will be held in late June. It is conducted in English and is comprised of two sessions: a 15-mintue group interview and a 90-second self-introduction. Some common group discussion topics would be about current affairs and drawing up marketing plan on site in response to some topical issues, while some may come in forms of situational questions.

Unless you are reluctant to have teamwork, anyone who is passionate about Marketing is very much welcomed to the CityU BBA Marketing Programme. For further details regarding programme features, please refer to our programme brochure.

It should not be so. All students are required to take a curriculum of fundamental yet comprehensive core courses offered by the College of Business, before moving on to taking more advanced courses. The curriculum is comprised of, for examples, studies of Finance, Accounting, and Economics, etc. It intends to lay a foundation of business-related knowledge for reliable implementation in time. Hence, CityU BBA Marketing Programme is a good fit for everyone regardless the electives choices made within the HKDSE curriculum.

“Learning through real-life experience” has always been the core value of CityU BBA Marketing. We actualize this core value through introducing “i-Marketing +” as the key concept of our Programme, for which courses in design thinking and marketing analytics are included in the major elective curriculum. For instance, we provide courses in Digital Marketing, Designing Brands and Customer Experience, Event Marketing, Consumer Analytics, Social Media Marketing, etc. The curriculum is designed to meet the business needs derived from the modern digital age, in which the Internet definitely has a role in it. Throughout years of studies, students will be equipped with techniques for leveraging insights identified from Big Data analytics and seizing business opportunities. As for “i”, it stands for international and interactive with the industry, professors, students, and alumni. For further details regarding programme features, please refer to our programme brochure.

Upon graduation, graduates pursue their careers in the field of marketing/sales, administration/management, banking/finance, customer services, entrepreneurship, public relations (PR), administration/management, advertising, civil services, etc. With reference to employment statistics of 2019 fresh graduates, they receive on average 2.1 job offers upon graduation and their average monthly wage is reported as $18145. More than 1/3 of graduates work in corporations/organizations with 1000+ employees.