Student Activities
Business Leader ForumsOpen
To provide students with a more concrete and in-depth understanding of the marketing field, our Department has regularly invited marketing professionals and successful business leaders from Mainland China, Hong Kong and overseas, to share their marketing views and experience in our Business Leader Forums. Below are some of the speakers who were invited to attend the forum in recent years:
2024
2023
2022
2021
2020
2019
The only digital marketing strategy you need to make your first bucket of Gold
Mr. Sidney Yuen
Adjunct Professor, MBA Program, Shanghai University, China
Chairman, Advisory Board, University of South Australia
Board Director, HK Academy for Gifted Education
The Journey of Bringing the World's Wettest Party - S2O Music Festival to Hong Kong
Mr. Carvin Chan
Co-founder & Project Director of Six Degrees Experience
Navigating the Retail Media Revolution: How to Drive Retail Success with Insights and Personalization
Mr. Edwin Sun
Site Leader of NielsenIQ HK
The AI Trend and Application in Marketing
Mr. Jake Chan
Group President and Chief Commercial Officer, Apoidea Group
Entering the Dynamic World of FinTech with Enchanted Eyes
Miss Yon Wong
Marketing Manager, AirStar Bank Limited
網紅的流量密碼
徐申博士
中氪新媒體 - 創始人CEO
A Practical Insider Guide to Unlock Organic Search Success
Mr. Ivan Leung
Aloha Co-Founder & General Manager, IAB Education & Career Committee Team Co-Lead
Strive for Service Excellence: Enriching the Daily Lives of Our Customers
Mr. Teddy Liu
Head- Group Audit & Management Services, New World Development Company Limited
Post-COVID Travel Evolution: Trends, Technologies, Partnerships & Affiliate Marketing Opportunities
Mr. Aska Cheung
Senior Marketing Manager of Klook
Roles of Marketing in the FinTech Industry
Mr. Siu Leong Cheung
Chief Financial Officer, abc Multiactive (HK) Limited
Revolutionising Retail: How Social Commerce is shaping the future of online shopping
Dr. Ken Ip
Chairman of the Asia MarTech Society
Practical guide to NFTs
Johnson Shum
Founder of Aiilog Limited
eCommerce Transformation
Michael Ho
Head of Hong Kong of Zalora
Marketing in the Web3 Future
Ms Caroline York
Marketing Director of Gusto Collective
Why is Content Marketing important to catch the audience's eyeballs?
Mr. Jann Yu
Director, Gonguu
How do digital marketing and e-commerce affect business performance and corporate sustainability in the investment industry?
Ms. Maggie Cheng
District Director of AIA
E-Commerce X Media: How Live Streaming Change the E-Commerce industry in Hong Kong?
Ms. Katherine Tsui
Commercial Director of Ztore H.K. Ltd.
Marketing in the Metaverse - Digitization of Next-Gen Sales & Marketing
Mr. Rex Lei
Country Manager, Greater China of Matterport, Inc
The significance of customer centricity for brands
Mr. Matthew Lam
Marketing Lead of Decathlon
e-business and Metaverse in the electronic components industry
Dr. Mak Moon Kuen
蘇州易德龍科技股份有限公司CEO
How does Brand Loyalty lead to the success of Fotomax?
Mr. Ryan Sun
Managing Director of Fotomax
Secret Leading to the Success of CANVAS
Ms. Erica Wong
Commercial Manager of CANVAS
Role of Current LED Technology in Marketing; Trend of XR Technology
Mr. Danny Lai
General Manager of M2R Solution Limited
Keys to Win in Automobile Industry
Mr. Jacky Lam
Sales Director of - Toyota and Lexus, Greater China (Inchcape Greater China)
FinTech Marketing - Lesson from Digital Payment, Insurance and Virtual Banking
Ms. Michelle Chan
InsurTech Committee Co-Chair of FinTech Association of Hong Kong
新媒體-電商及直播行業介紹
Mr. Tommy Chung
東匯華創文化（廣東）有限公司 執行董事
香港青年電商促進會 副會長
How to be a master in eCommerce Promotion & Data Analysis
Mr. Wilson Wong
Marketing Director of Price.com.hk Limited
foodpanda's Growth Through Brand Salience and Local Relevance
Mr. Jacky Lam
Growth Marketing Lead of foodpanda HK
Developing a Sustainable and Optimized SEO & Digital Marketing Program
Mr. Chris Tam
Director of SDMC
SEO 101
Mr. Ivan So
Effective Marketing in Start-up and Small Business
Mr. Marco So, Miss Jennie Tse
Start-Up Strategies and Social Media Marketing
Mr. Isaac Wong
預見未來：數碼營銷新機遇與創新策略
Mr. Willy Lai
Be Naughty and Excel As A Successful Marketer By Jailbreaking The Traditional Marketing Framework
Ms. Akina Ho
SEO SEM- 市場工具助你的業務更上一層樓
Mr. Chris Tam
Let Our Brands FLY in the New Age – 10 Top I-Marketing Trends in 2020+
Dr. Jeffrey Hui
凌羽一博士
Success in Strategic Instagram Marketing
Mr. Jonathan Cheung
Living an exciting brand journey with Huawei
Mr. Edwin Pang
How Marketers/Media Nowadays Do Digital Promotion by using Social Media and Data
Mr. Wilson Wong
Efficient website strategies for 2019
Mr. Stefan Tueger
Strategies to Improve your Website Experience
Mr. Stefan Tueger
Turn digital footprint into currency in advertising
Mr. Collie Yan
Connecting physical and digital experiences
Mr. Andrew RYDER
Make a smile on Customer's face – MoneyBack Customer Strategy
Ms. Jacqueline CHEUNG
Miss Caroline CHAN
The New Retailing
Mr. Ricky WONG
Tech Start-up from Data to Content Marketing - Future Digital and Advertising Trend
Mr. Ryan CHEUNG
How one question started everything
Ms. Arlene ANG
Taxi Industry
Ms Candy Chan
Practical Tips for Effective Interview
Ms. Dorothy Mok
Best Practices in Public Relations
Ms. Kiri Sinclair
Fintech on servicing industries
Dr. Louis Poon
Sustainability Practices in Business
Ms. Daisy Chee
「開飯」的市場運作模式與策略
邱桂雄先生
數碼化市場研究是否能夠拉近品牌與消費者之間的距離
黃文慧小姐
Search Engines - Intent-based Marketing
Mr. Liu Mun Yin
如何運用 Digital Marketing 將品牌打進客戶心中
Patrick Tan 陳俊傑
Andrew Wong 汪紹豪
香港Start-up如何走進國際大舞台
Mr. Quinn Lai
From Digital Advertising to Programmatic Advertising
Ms. Kelly Wan
Let the Brand Fly in the New Age
Dr. Jeffery Hui
Ms Paula Yang
「流著珍珠奶茶的血」：本地最熱門特許加盟行業之營銷趨勢
孫啟瀚先生
Practical Tips for Winning Job Interviews
Ms. Dorothy Mok
Sharing on Retail Industry
Mr. Ben Lam
Mr. Macro Lam
Mr. Ian CHAN
讓品牌「飛」得更高更遠 : 2018+ 十大最新營銷趨勢
Dr. Jeffrey Hui , 凌羽一博士
如何在大時代中成為市場最大
Mr. Bruce Lam 林國誠先生
打造服務王國的要訣
Ms. Kristy Lee
影音電訊時代 : Be moved 的市場策略
Ms. Simois Ng 吳若谷女士
3 Pillars of Building an Indispensable Ecosystem in Retail
Mr. Carson MCKELVEY
The Power of Agility
Dr. Samuel Ling 凌嘉謙博士
Innovation Marketing in the Sharing Community Eva
Mr. Chester Lo
The Practice of Public Relations
Ms. Agnes Hui
我是「風頭躉」, 但我不是KOL
Mr. Kenny Tang, Ms. Inky Tse & Mr. Patrick Lam
Strategy of HKET Group / Advertising Department to adapt to the changing media landscape
Ms. Rachel Kwok
折解O2O模式之營銷攻略
張龍華先生
網絡紅人營銷策略
Ms. Andrea Lam
MKT4621 experience sharing on research
Mr. Vincent Ha & Mr. Sebestian Tan
Information Day Guest Speaker
Mr. Andy Leung
從快速消費品(FMCG)至教育服務業：
Mr. Terry Ng
如何在生活中為顧客「行多步」
黎元輝先生
中國市場品牌管理 -- 實戰篇
Mr. Johnson Lo
Trending in Digital Payment
Mr. William Ip
Business Analytics in Retail Industry
Mr. Rocky Chan
10 Life Lessons of Entrepreneurship (Cancelled)
Mr. Danny Yeung
Micro-influencer - The emerging trend of digital PR
Mr. Willy Lai
從製衣廠至綜合企業: 麗新集團的成功方程
劉樹仁先生
Managing our hoofprint - The Hong Kong Jockey Club
Mr. Isaac Chu
21世紀全方位事業策劃!
Dr. Louis Poon & Ms. Paula Yang
Effective Interviewing Skills for Job Hunters
Ms. Dorothy Mok
Effective Interviewing Skills for Job Hunters
Ms. Dorothy Mok
How to create and promote content on YouTube
Mr. Lok Cheung
Nestlé in Society: Creating Shared Value
Mr. Jonathan Dong
New Business Models and Strategies in the Big Data Era
Dr. Lawrence WONG
Leading Company Reform
Mr. Jeffrey Cheung
說故事的Marketer
Ms. Doreen Cheng
A Growth Journey : from Student to Professional
Ms. Dorothy Mok
不一樣的品牌管理 T-Factory
Mr. Tommy Chan
The Dream Maker
Mr. Ng Shu Kei
Social Commerce nowadays
Mr. Wilson Wong
The Expectation from the Boss
Mr. Daryl Choy, Founder, WisdomBoom
Social Commerce & Social Media Marketing - the new Digital Era
Mr. Wilson Wong, Group Account Director, X Social Group
Pathway to Success
Mr. Steve Yu, Ex-Division Governor, South West China, Toastmasters International
Importance of a Domain Name Strategy in this new domain name age: SEO beats all kinds of marketing!
Mr. Pavan Budhrani, Director of Business Development, Dot Asia Organisation Limited
Digital Marketing: Behind The Scenes
Ms. Paula Yang, General Manager, New Digital Noise Mr. Tetsu Ho, Associate Account Director, New Digital Noise
How Hong Kong Science and Technology Parks contributes to sustainable development
Mr. Kevin Edmunds, Senior Manager of Sustainable Development, Hong Kong Science and Technology Parks Corporation
My Digital Entrepreneurial Journey + Future Digital Marketing Trend
Mr. Alvin Lam, Group Business Director, PacificLink iMedia Group
Digital Marketing Strategies for Brands
Ms. Paula Yang, General Manager, New Digital Noise Ms. Mandy Lee, Manager, Group Marketing, New Digital Noise
昂坪360的第一個十年
Dr Stella Kwan, Managing Director, Ngong Ping 360 Limited
Key challenges in fashion retailing industry : now and future
Ms. Ming Wong, General Manager, Calvin Klein (PVH Asia Limited)
360-degree Digital & Social Media Marketing Nowadays?
Mr. Wilson Wong, Group Account Director, X Social Group
從零至十: 如何吸引客人
Ms. Ming Chan, General Manager, Hong Kong Airline
Canon's (Hongkong) sustainability business activities
Mr. Philip Chan, Director of the Business Imaging Solution & Production Printing GroupCanon Hongkong
Key lessons learnt in Hong Kong Day,an online platform
Mr. Bosco Fung, Account Manager, IT Channel (Asia) Limited, Ms. Wenk Liang, Sales Associate, IT Channel (Asia) Limited
Leading Change
Ms. Lily Au, Managing Director, General Mills Hong Kong and Taiwan
How to build your successful career in Mainland China
Mr. Michael Leung
Sustainability at Hong Kong International Airport
Mr. Mike Kilburn, Mr. Chris Lee
Marketing in the Digital Age:
1) Digital Marketing in Hong Kong
2) O2O Chances and Challenges in China
Mr. KK Chiu, CEO & Founder, UNIKI Group Ltd and Guangzhou Kin Ming IT Ltd.
移動營銷新世代
Mr. Alex Chung, Marketing and Business Strategy Director, Pizza Hut Hong Kong Management Limited, Jardine Restaurant Group
Career Development Program – Build Your Successful Career Sem A 2015-16 - Workshop 1 (Successful CV Writing – How to avoid the fatal mistakes)
Ms. Dorothy Mok
The 4 Secrets to Happiness : How to Develop Yourself be Professionals
Mr. Danny Chan, Chief Praise Maker, Appreciation Paragon Ltd.
Ocean Park Story
Mr. Joseph Leung, Executive Director, Ocean Park
Content Strategy
Ms. Christina Lo, Senior Vice President, PCCW Media Limited
How It Works?
Ms. Rachel Wong, Strategic Planning Director, UM
鴻福堂: 傅統涼茶鋪的新生命
司徒永富博士, 執行董事, 鴻福堂集團
Contributions of LINK to sustainable development
Ms. Ellie Tang, Sustainability Manager, LINK
WeChat Pay - Revolutionary M-Commerce Platform Between Hong Kong And China
Mr. Ian Chan, Business Development Director, International Business Group, Tencent Holdings Limited
How Digital & Social Platforms Change Human Behavior
Mr. Patrick Tam, Principal Advisor, 3Screens Strategic Advisors Limited
Career Development Program – Build Your Successful Career Sem A 2015-16 - Workshop 2 (Effective Interviewing Skills – How to impress Interviewers)
Ms Nicola Cheng & Mr Benson Ku
雅虎香港:數碼營銷的高峰 Winning in the Era of Big Data and Social Maniac World
Mr. Rico Chan, Vice President & General Manager, Yahoo Hong Kong & INSEA sales
The Expectation from the Boss
Mr. Daryl Choy
老闆的期望
陳振康先生, "上流力系列"作者
Culture Makes The City
Mr. SK LAM, Creative Director & Curator of AllRightsReserved (ARR)
Digital Everywhere
Mr. Moski Mok, CEO, PacificLink iMedia Limited, Mr. Lennon Ho, COO, PacificLink iMedia Limited
Branding in the Digital Age
Mr. KK Tsang, Founder, The Bees Group
金牌企業的市場營銷
梁珮君女士, 實惠家居執行董事
Ideas Behind the Sweet Success of French Pâtisserie
Mr. Toni Younes, Founder, Paul Lafayet| Pâtisserie Française, Mr. Merwann Younes, Assistant Director, Paul Lafayet| Pâtisserie Française, Mr. Christophe Younes, Product Development Manager, Paul Lafayet| Pâtisserie Française
一個品牌的誕生
薛嘉龍先生, 親子王國行政總裁暨創辦人
From 0 to 1 : Sharing of successful retail cases
Ms. Molly Lam
創新：如何把不可能變成可能
盧永強先生, 天娛制作有限公司董事
What's NOW and what's NEXT for mobile marketing in Hong Kong?
Ms. Koyi Wu, Associate Director, Airwave HK
The innovative branding strategies of furniture retailers – the Ulferts Experience
Mr. Ricky Ng, Chief Executive Officer, Ulferts of Sweden (Far East) Ltd.
Starting a Company in Hong Kong
Mr. Brian Chin, Founder and CEO of BUTLUR
從創意到生活
Mr. Andrew Lee, Metta Communications 創辦人
Reinventing the Current Sloping of the China Luxury Market
Mr. Desmond Marshall, Founder and Owner of Rouge International
Regional Differences & E-mail Marketing
Ms. Sharon Liang, eMarketing Consultant, Radica
Keys of Sales Management
Ms Mary Tse, Sales Director, Advertising, Yahoo! Hong Kong Limited
「以創意打動客戶」之營商理念
宗立政先生, 董事總經理, 香港儲物室
Advertising: Through the eyes of an ignorant
Ms. Beverly Ho, Regional Group Account Director, Red Fuse Communications (WPP)
日本食品市場的成功之道和市場挑戰
吳寶舜先生, 主席, 味珍味（香港）有限公司
讓個人品牌「飛」！
凌羽一先生, 董事總經理, 創智市場策略有限公司
Let's Talk Crowdfunding
Ms. Maryann Hwee, Executive Director, FringeBacker
Opportunities and Challenges of Fixed Line Services in Hong Kong
Mr. Raymond Ho, Chairman, The Hong Kong Advertisers Association
中國餐飲業的機遇與挑戰
楊王小玲女士, 董事長, 詠藜園
New Trends, New Technologies and New Customers – the retail experience
Mr. Keith Tsui, Senior Consultant, IT Channel (Asia) Limited
港人港情 把大排檔帶進貨架上
黃家和先生, 主席, 金百加集團
嶄新環保組織 ~淺釋市場區隔策略
余遠騁博士, 行政總裁,「世界綠色組織」
The Expectation from The Boss
Ms Diane Chan, Executive Director, CTgoodjobs.hk
三十而立，你的2020年
張華強先生, 董事會主席, 成謙聲匯控股有限公司
Transition from Students to Professionals
Mr Jeff Lee, Operations Director, KAR Consultants Company Limited
一粒糖的故事
Mr Max Lau, Managing Director, Swire Foods Holdings Ltd & Taikoo Sugar Ltd
一個廣告人的心聲
許益謙先生, 董事長, 博上廣告股份有限公司
如何在中國經營餐飲業？以上海小南國為例
孫怡小姐, 海外大區總經理, 小南國控股有限公司
Digital Trend and Data Analytics
Mr Ken Chan, Managing Director, IGCX Asia Ltd
營商之道
王忠桐先生, Chairman & CEO, Wong's Kong King Int'l (Holdings) Ltd
Digital Marketing – Utilize Mobile, Social Media and Web in business world
Ms Paula Yang, General Manager, NDN Group
China Luxury Market Update
Mr Desmond Marshall, Founder and Owner, Rouge International
The journey of Building the city'super Brand
Mr Thomas Woo, President, City Super Group
創新巿場推廣策略
盧曉欣小姐, 可口可樂品牌總監, 可口可樂中國有限公司
Building a Successful Brand, The Shiseido's Experience
Ms Esther Kwong, President, Shiseido Hong Kong Limited
Digital Marketing - Utilize Mobile, Social Media and Web in business world
Ms Paula Yang, General Manager, NDN Group
大班冰皮月餅的創新秘方
郭勇維先生, CEO, Taipan Bakery
开发商眼里的中国建筑与房地产
冯勇先生, 副总经理, 中国万泽地产集团
Media Planning 360°
Mr Wilson Wong, Media Planning Manager, PHD Hong Kong, Mr Tony Cheung, Territory Sales Supervisor Philip Morris, Asia Limited
阿信屋的故事:引領零食事業新時代
林偉駿先生, 香港上市公司CEC國際主席, 連鎖零食專門店「759阿信屋」創辦人
Breaking Down the Barriers of Languages, Cultures and Geographies
Mr. Clement AHIEKPOR, Regional Manager, Asia Pacific, EF Education
Luxury Marketing - Talking to the Rich
Mr. Desmond MARSHALL, Founder and Owner, Rouge International
Expectations from Boss
Ms. Claudia CHOW, CEO, Franche' International Group Limited
Can You Be a Successful Business Person?
Mr. Arthur CHAN, Director, Greater China, Unimax Toys Limited
創立新品牌的必需條件及如何宣傳新品牌
王維基先生, 創辦人及主席, 香港電視網絡有限公司
Practical Marketing Strategies for Retail Business
Mr. Kenny CHAN, CEO, Ms. Canyo HO, Brand & Marketing Director, Optical 88 & eGG Optical Boutique
Our Sustainability Journey at CLP
Dr. Jeanne NG, Director - Group Environmental Affairs, CLP Holdings Limited
商界傳奇: "即使貧窮又何妨〞
陳振東博士, 預發控股集團有限公司主席
Lessons Learned as a Start-up in HK
Ms. Vicky WU, Co-founder and CEO, ZAOZAO (HK) Limited
My 30+ Years as a Brand Manager and a Retailer
Mr. YUEN Elliott, Greater China General Manager, Stroili Oro Greater China
行知人生 --- 談管理者素質與企業核心競爭力
李冠亮博士, 資深投資者, 朱明銳先生, 新城電台台長
One of the Most Powerful Weapons in the Marketer's Armory: Character Licensing and Brand Licensing
Ms. Helen CHAU, Global Operations Director, Maxx Marketing Limited
Company VisitOpen
Hosting the company visit allows students to see industry in a practical context and showcase the business applications in the real world. Students also have the opportunity to meet the enthusiastic staff within the organization that may enhance their understandings on the work that a real business and marketer carries out.
Marketing SocietyOpen
The Marketing Society, CITYUSU was founded in 1998, as a non-profit making student- run society in the City University of Hong Kong. Currently, we are serving more than 1000 members from all academic years, majoring in Marketing, China Business, Global Business and Associate in Marketing.
Our society aims to provide business-related information and activities, encourage cohesion among our members and enhance the realization of business studies. We hold academic and career-oriented activities, such as CV writing workshop, firm visit, as well as other activities that enhance the bonding among the big family of Marketing Society, such as Orientation Camp, Singing Contest, College of Business Cups, etc. We also strive for welfare for our members, through activities such as welfare sales and mega sales, so to consolidate the sense of belongings of members to the Marketing Society, as well as the university as a whole.
Strategic Marketing CommitteeOpen
The Strategic Marketing Committee aims to build up a positive image of the Department of Marketing and attract students with outstanding potential to join us. We intend to promote the Department of Marketing with a warm and friendly atmosphere to all students through different activities. We support various events that held by the Department with our best effort. With the strong bonding between the Department of Marketing and students, we organize a range of talks and interviews for students applying for our program on behalf of the Department of Marketing. Moreover, we are responsible for holding the Information Day and the Business Leader Forum. Through the experience of coordinating large-scale events, committee members can develop their problem solving, communication and organization skills, which play a vital role in their personal growth and future career.
The 17th Strategic Marketing Committee 2018-2019:
From Left to Right:
LEUNG Yiu Cheung Derek (Marketer)
LAU Chun Ho Zeus (Marketer)
TANG Cheuk Ying Flora (Marketer)
CHOY Ching Yung Stacy (Marketer)
CHOW Nga Ting Daisy (Marketer)
LAU Ka Lam Abby (Marketer)
KONG Miu Wah Jennifer (Marketer)
LAU Sze Ching Rachel (Marketer)
TAM Hiu Suet Shirley (Marketer)
TSANG Shing Yan Nadia (President)
LEUNG Chun Pong Kelvin (Vice-President)
WOO Wing Suet Renee (Marketer)
LIANG Yi Si Nancy (Marketer)
LI Ying Ying Dorothy (Marketer)
AU YEUNG Wai Lam Lorraine (Marketer)
CHUNG Yin Sophie (Marketer)
KWONG Ling Yi Michelle (Marketer)
LEE Fuk Hang Claudia (Marketer)
LEUNG Siu Lun Myles (Marketer)
NG Nathan (Marketer)
The 16th Strategic Marketing Committee 2017-2018:
From Left to Right:
YIU Kin Ting Marco (Marketer)
YEUNG Man Kit Frederick (Marketer)
LAM Ngai Yeung Thomas (Marketer)
WONG Sum Yi Sumyi (Marketer)
LAM Wing Man Charlotte (Marketer)
NG Hoi Yan Christy (Marketer)
LAU Hin Wing Karen (Marketer)
CHOI Nga Sze Kristin (Marketer)
CHAN Yin Yee Yumi (Marketer)
CHIU Eunice Grace C (Vice-President)
LEE Yin Pui Oscar (President)
WONG Wing Yan Miki (Vice-President)
YIP Sau Man Sherman (Marketer)
TONG Lok Yiu Hermione (Marketer)
CHAN Kok Yee Dorothy (Marketer)
LEUNG Pui Lam (Marketer)
LEUNG Chin Chin (Marketer)
CHEUNG Ching Wai (Marketer)
WAN Man Kit (Marketer)
YEUNG Lok Yin Wesley (Marketer)
WONG Tsz Hin Tyler (Marketer)
The 15th Strategic Marketing Committee 2016-2017:
From Left to Right:
Lee Yin Pui Oscar (Marketer)
Lee Chun Yin Bryan (Marketer)
Wong Yuk Ting Yuki (Marketer)
Hui Tin Oi Sally (Marketer)
Lam Lok Kei Kimmy (Marketer)
Man Yuk Yu Mavis (Marketer)
Wong Hui Chi Gigi (Marketer)
Yu Cheuk Lam Jenny (Marketer)
Lau Wing Kiu Vanessa (Marketer)
Lui Wing Ting Monique (Vice-President)
Law Kin Kwan Jason (President)
Ng Kam Yi Christine (Vice-President)
Kaur Harmanbir Harman (Marketer)
Chan Wing Lam Christy (Marketer)
Ling Yee Ching Sharon (Marketer)
Ng Lok Man Monica (Marketer)
Lai Wai Shan Ceci (Marketer)
Cheng Choi Mei Victoria (Marketer)
Kwok Sin Ying Ada (Marketer)
Chan Yan Yi Chantal (Marketer)
Tyrell Aaron (Marketer)
The 14th Strategic Marketing Committee 2015-2016:
From Left to Right:
Executive Mentoring ProgramOpen
There is always a gap between school learning and the real-world environment. The aim of this program is to enhance the student's understanding of the real-world environment, and to help them build strong social networks. Students who are part of this program also obtain advice for career and personal development through professional coaching and interaction with successful business executives.
- To enhance students' understanding of the real-world environment.
- To help students have a better selfunderstanding.
- To build up social networks for students.
- To help students develop their career interests and ultimately a successful career path.
Mentors are successful professionals, or executives, from various business sectors including advertising, banking, digital media, education, finance, human resources, marketing, marketing research, and retailing.
- Mr. Dempster Chan Chief Executive Officer, Cue Education Limited
- Mr. Pan Chan Senior Manager and Financial Planner, AIA
- Ms Meimei Cheung Business Development Executive, Wow! Marketing Co. Ltd.
- Mr. Tony Cheung Assistant Trade Marketing Manager, Philip Morris International
- Mr. Claudio Chow Sales Director, Yushi International Trade Centre
- Mr. Danny Fok Sales Director (Asia), STATS LLC
- Mr. Kason Fok Associate Director, Convoy Financial Services Ltd
- Dr. Torin Fung CEO, Novelin Limited
- Mr. Vincent Ha Co-founder & Qualitative Researcher, Nimbus Insight Limited
- Ms. Sara Ho General Manager, Group Organizational Development & Talent Acquisition, Jebsen & Co. Ltd.
- Ms. Edith Lam Director of Retail Operations Development, VF Hong Kong Limited
- Mr. Macro Lam Head of Digital Creative, DDB Group Hong Kong
- Mr. Melvin Ma eCommerce & Digital Marketing Manager, CLARINS
- Mr. Rafael Ng Product Manager, HK01
- Mr. Stephen Ng Vice President, Private Wealth Maybank
- Dr. Louis Poon Head of Asia Distribution, VTB Capital Investment Management Group
- Mr. KK Wong Director/Founder, Wow! Marketing Co.Ltd.
- Mr. Wilson Wong Head of Marketing, ESDlife
- Ms. Paula Yang General Manager, NDN Group (HK) Limited
- Ms. Poling Yim Marketing Manager, Lombard Odier (Hong Kong)
- Kristy Chung, Yr. 4 BBA (Marketing) student "it is no wonder a fruitful opportunity for me to be engaged in this program. By interacting with myriads of industry experts, I was given much guidance and motivation to further pursue my career aspiration."
- CHUNG Wing Huen, Yr. 4 BBA (Marketing) student "Heartfelt thanks for Department of Marketing in giving us a valuable chance to participate in the Executive Mentorship Program. Our mentor provided us with customized advice and a lot of insights."
- Li Ho Yuen,Yr. 4 BBA (Marketing) student "It was such exciting news when I heard this mentoring program. It was definitely an invaluable experience for me to equip myself on the industryrelated knowledge from sharing of our mentors."
- LUK Chiu Nam, Yr. 4 BBA (Marketing) student "I am now feeling more confident and secure in developing my own career, as the mentor was passionate in sharing his working and life experience on maximizing opportunities and dealing with challenges."
- Guidance from a mentor to a mentee on personal and career development.
- A partnership for mutual sharing and learning between a mentor and mentee.
- The development of mutual respect as well as mutual learning.
MKT Company Consultancy ProjectsOpen
Our students work as the professional company consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies so as to explore new business opportunities.
Every year, many outstanding students have received the "Company Consultancy Project Awards" from corporations for their innovative strategies and contributions.
The Company Consultancy Projects are well recognized in the industry and widely reported by various media. All the participating corporations highly commend the students for their creativity and presentation skills.
2024
2023
2022
2021
2020
2019
Fotomax
Kabushikigaisha Limited
KFC
SPD Bank
Kao (Hong Kong) Limited
SPD Bank
eBay HK
Kabushikigaisha Limited
Hays
Fotomax (F.E.) Limited
Golden Resource Development LTD
Heep Hong Society
Property.hk
BOC LIFE
CooperVision Hong Kong Limited
Kabushikigaisha Limited
Whealthfields (Hong Kong) Limited
Capture HK
Moment Health
QP Group
SPD Bank
CooperVision Hong Kong Ltd.
Kabushikigaisha Ltd.
Shanghai Pudong Development Bank Co., Ltd.
Zkin Advanced Beauty
LINK REIT
Price.com.hk Limited
Livi Bank Limited
CLUB by HKT
Otsuka Pharmaceutical (H.K.) Limited
Binly (H.K.) Ltd.
CooperVision Hong Kong Ltd.
Dash Consultancy & Management Limited
Eatojoy
Magnum Research Ltd.
Otsuka Pharmaceutical (H.K.) Ltd.
Wilson Communications Ltd.
Society for the Prevention of Cruelty to Animals (HK)
Heep Hong Society
Great Eagle Holdings Limited
DDY Scientific Health and Beauty Ltd.
Otsuka Pharmaceutical (H.K.) Limited
Trappist Dairy Limited
Bayer Healthcare
BRITA Hong Kong Ltd.
EMMAS Mattress
Great Eagle Holdings Limited
Otsuka Pharmaceutical (H.K.) Limited
Telford International Company Limited
CooperVision Hong Kong Ltd.
HK01 Company Limited
eBay Hong Kong
Patisserie La Lune Ltd.
Logitech Hong Kong Limited
Bayer HealthCare Limited
Otsuka Pharmaceutical (H.K.) Limited
Sinomax Health & Household Products Ltd.
Telford International Company Limited
Trappist Dairy Limited
Hong Kong Airline
Wilson Communication Ltd
ESD Life
CooperVision
World Green Organisation
Prudential HK Ltd
Country Garden
HKT Limited
T-Factory
Otsuka Pharmaceutical (H.K) Ltd
Swire Resources Limited
Telford International Company Ltd (Tao Ti & MEKO)
Telford International Company Ltd (Pepsi & Gatorade)
Watsons The Chemist
Otsuka Pharmaceutical (H.K) Ltd
One Financial Services Limited
Hong Kong Airlines
Wilson Communication Ltd
Snapple Beverage Corporation
Country Garden
Shenzhen Lacesar Pizzeria
HKT Limited
E.P.S.A. Corporation Limited
Otsuka Pharmaceutical (HK) Limited
Watson's Wine
Hung Fook Tong Group Holdings Limited
Telford International Company Limited
General Mills Hong Kong Limited
Hong Kong Airlines Limited
Snapple Beverage Corporation
Pan Pacific Development Limited
MediLASE Hair Removal Centre Limited
Financial PR (HK) Limited
Share News Media Limited
Dongguan Yishion Group Co. Ltd.
Swire Foods Holdings Limited
HKT Limited
MediLASE Hair Removal Centre Limited
Otsuka Pharmaceutical (HK) Limited
Watson's The Chemist
Hung Fook Tong Holdings
Telford International Company Limited
Tanrich Financial Holdings Limited
The Dairy Farm Company Ltd - 7-Eleven
Prudential HK Ltd
BELLESA styling bar (Member of Kenford Group Holdings Limited)
Wilson Communication Ltd
Snapple Beverage Corporation
Culture Technology Group
Clarins HK
Swire Foods Holdings Limited
Well Synergy International Ltd.
Choi Fook Wedding Banquet Group
A.S. Watsons Group
Hung Fook Tong (China) Development Limited
Otsuka Pharmaceutical (H.K) Ltd
The Link Management Limited
Wilson Communication Ltd
Snapple Beverage Corporation
Free Town Watch Products Limited
Hutchison Global Communications
ICICI Bank Limited
Watsons
Hutchison Hain Organic (Hong Kong) Limited
TSL Jewellery
LF Asia (Hong Kong) Limited
The Link Management
King Bakery Holdings Limited
eBay Hong Kong
Wilson Communications Limited
3 Kings Holding Limited
Radica System Limited
ZUJI Limited
Royal Medic (Holdings) Ltd.
Fortress
LF Asia (Hong Kong) Limited
Pizza Express
The Link Management Ltd.
The Dairy Farm Company Limited - 7-Eleven
The Wrigley Company (Hong Kong) Limited
Wilson Communications Limited
Otsuka Pharmaceutical (H.K.) Limited
Youth.gov.hk, Efficiency Unit - The Government of the HKSAR
TSL Jewellery
Mentholatum (Asia Pacific) Ltd.
Pricerite Stores Limited
CASH Financial Service Group Limited
Nu Skin Enterprises Hong Kong, Inc.
The Dairy Farm Company Ltd - Wellcome
International Payment Solutions (HK) Limited
The Link Management Limited
St. James' Settlement
Otsuka Pharmaceutical (H.K.) Limited
Hung Fook Tong Holdings
Watson's The Chemist
Crocs Hong Kong Ltd.
Orientation CampOpen
The Marketing Orientation Camp is organized by our Marketing Society every year. It is generally a 3-days- 2-nights camp, which aims to help freshmen meet new friends and immerse themselves in the core of the university life. Through getting along with a group of freshmen in the camp, it enables them to get to know and connect with each other.
A variety of fun and engaging activities is designed to train the freshmen's effectiveness in thinking, communicating and behaving. Under the leadership of the senior students, freshmen have grown into a team which is innovative, respectful and conscientious. It is undoubtedly a memorable jump-start of the freshmen's university experience.
Student Mentoring ProgramOpen
The mission of the Student Mentoring Program is to support our freshmen in learning the meaning of university education and adapt to the university environment as fast as possible. "The first Impression Lasts" : if we can manage the first moments of our freshmen in a positive, imitative, and participative atmosphere with ample support from both academic staff and senior students, the learning culture can be further polished in the same direction. Besides, through the preparation of different activities, mentors have enhanced their leadership, organization and communication skills, which are essential for their life-long development.
Intended Learning Outcomes
- To help the freshmen (mentees) adapt quickly to university life and the new learning environment at CityU
- To develop students with a strong sense of social responsibility to the community
Schedule
Throughout the year
Target Participants
Freshmen in Department of Marketing
List of Activities
- Training workshop for mentors
- Departmental and College Orientation
- First Mentor Mentee Meeting
- Lunch Gathering With Program Leaders and Alumni
- Alumni Sharing
- Exchange Sharing Night
- Social Service Activities
- Outdoor activities such as hiking
- Business Case Competition
The aforementioned activities are organized by our MMC (Marketing Mentoring Committee) members, who are committed and determined to assist mentees in adapting to the new study environment.
For more news about the Student Mentoring Program, please visit our Facebook page at https://www.facebook.com/CityUMKTSMP/ and Instagram page at https://www.instagram.com/cityummc/
2022
2021
2020
2019
2021-22 Marketing Mentoring Committee (14th MMC)
From left to right:
Mohammad Kashif
LI Wing Chi, Angie
Kwan Wing Sze, Charlie
Yiu Kam Ming, Clement (Vice President)
Cheng Ho Yi, Chloe (President)
Sin On Kei, Angel
LAM Yuen Mei, Melody
Ting Siu Shing, Tony
2020-21 Marketing Mentoring Committee (13th MMC)
1st Row (From Left to Right):
Cheng Ho Yi, Chloe
Wong Chun Kit, Douglas (President)
Yu Yuet Han, Rachel (Internal Vice-President)
Wong Chi Ping, Russell (Executive Vice President)
Yiu Kam Ming, Clement
To Chun Lok, Paris (External Vice President)
2nd Row (the 1st from Left):
Ng Ka Yi, Mavis
Not in the Photo:
Lo Hiu Fai, Angel
2019-20 Marketing Mentoring Committee (12th MMC)
From left to right:
Wong Chi Ping, Russell
Ng Wing Lam, Verona
To Chun Lok, Paris
Wong Chun Kit, Douglas (President)
Au Si Ki, Siki
Lam Yuen Man, Tiffany
Yu Yuet Han, Rachel
Wan Lok Chin, Loretta
2018-19 Marketing Mentoring Committee (11th MMC)
The first row (from left to right)
Cheung Hon Lap, Alan
Chan Joleen
The second row (from left to right)
LEE Pui Lam, Peggy
Chan Ming Lun, Jason
Kiran Naz
Leung Pui Lam, Tiffany (President)
Sung Wing Lau, Serena
Lam Ngai Yeung, Thomas
2017-18 Marketing Mentoring Committee (10th MMC)
From Left to Right:
Yu Cheuk Lam, Jenny
Chan Hiu Kwan, Melissa
To Long Yin, Frankie
Suen Chik Nam, Natiss
Chan Wing Lam, Christy (President)
Mak Kin Hei
Choi Nga Sze, Kristin
Chiu Yat Long, Kyle
2016-17 Marketing Mentoring Committee (9th MMC)
From Left to Right:
Li Kai Yau, Kyle
Wong Hong Yiu, Natalie
Yiu Ting Fun, Wayne
Chan Pik To, Miki (Vice President)
Cheung Tim (Presidet)
Elizabeth Sathianesan. Lisa
Sin Nga Leung, Kay
Cheung Ka Ho, Ziv
Study ToursOpen
Study tours program offers students a unique educational experience and broaden their horizons and learn different cultures of other counties. Activities generally includes visiting local schools and companies, attending special events conducted in the local community, etc.
Getting away from the everyday atmosphere of the classroom not only gives students a valuable opportunity to observe, chat and learn about each other, but also leaves them exciting and favorite memories in their university lives.
