Department of Marketing, City University of Hong Kong
College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
Programs & Admissions
BBA Marketing for Cohort 2018 and thereafter


Major Marketing
Degree / Award Title Bachelor of Business Administration (Honours) in Marketing
Offering Academic Unit Department of Marketing
Mode of Study Full-time
Programme Structure

Aims of Major

  1. Equip students with business and marketing knowledge by application-oriented teaching at an internationally competitive level;
  2. Prepare students to adapt and contribute in various working environments in China and global markets;
  3. Enable students to integrate marketing knowledge and broader skills to solve real business problems for companies;
  4. Develop students' creative thinking, critical thinking and analytical ability;
  5. Enhance students' language and communication skills;
  6. Develop their leadership and teamwork ability;
  7. Nurture students with a careful balance of intellectual, vocational and practical constituents making them a person with an inquiry mind, independent thinking, good work attitude and self-confidence.

Intended Learning Outcomes of Major (MILOs)

  1. Analyze determinants of consumer behaviour and purchase decision making process, and marketing assets and capabilities – DEC-related Ability
  2. Formulate marketing strategies – DEC-related Accomplishment
  3. Design marketing activities for the marketplaces – DEC-related Accomplishment

Degree Requirements

Category Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education 30 credits 21 credits 12 credits
College requirements 27 credits 27 credits 6 credits
Major 45 credits 45 credits 45 credits
Minor Optional Optional Optional
Free electives Remainder to fulfill the credit requirement for graduation, if any
Minimum Graduation Requirement: 120 Credits 93 Credits 63 Credits
Maximum Credit Units Permitted: 144 Credits 114 Credits 84 Credits