Department of Marketing, City University of Hong Kong
College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
Research
Selected Publications
2017
  • Centeno, D. and J. Wang (May 2017), "Celebrities as Human Brands: An Inquiry on Stakeholder-Actor Co-Creation of Brand Identities", Journal of Business Research, 74, May, 133-138.
  • Xiaoxuan Zhu, Maggie Chuoyan Dong, Jibao Gu, and Wenyu Dou (2017), "How Do Informal Ties Drive Open Innovation? The Contingency Role of Market Dynamism", IEEE Transactions on Engineering Management, 64, 2, 208-219.
  • Wei, Zelong, Hao Shen, Kevin Zhou, and Julie Juan Li (2017), "How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China", Journal of Business Ethics, 140, 2, 209-223.
  • Zhu,Jianjun, Stella Yiyan Li, Michelle Andrews (July 2017), "Ideator Expertise and Cocreator Inputs in Crowdsourcing-based New Product Development", Journal of Product Innovation Management, 34, 5, 598-616, special issue “Innovation in Data-Rich Environments.” (Received MSI Best Paper of the Special Issue Award).
  • Li, Miao, Xu (Vivian) Zheng, Guijun Zhuang (2017), "Information technology-enabled interactions, mutual monitoring, and supplier-buyer cooperation: A network perspective", Journal of Business Research, 78, Sep, 268-276.
  • Zhang, Chun, Julie Juan Li, and Ying Huang (June 2017), "Sustaining Relationships after Opportunism and Misunderstanding", Marketing Letters, 28, 2, 305-319.
  • Zeng, Fue, Yunjia Chi, Maggie Chuoyan Dong, and Pei Huang (September 2017), "The Dyadic Structure of Exchange Partners’ Governing-Agency Social Capital and Opportunism in Buyer-Supplier Relationships", Journal of Business Research, 78, 294-302.
  • Dong, Maggie Chuoyan, Yulin Fang, and Detmar W. Straub (2017), "The Impact of Institutional Distance on Joint Performance of Collaborating Firms: The Role of Adaptive Interorganizational Systems", Information Systems Research, 28, 2, 309-331.
  • Wang, J. and C. Zhang (April 2017), "The Impact of Value Congruence on Marketing Channel Relationship", Industrial Marketing Management, 62, Apr, 118-127.
  • Lau, K. W. and Leung, C. (December 2017), "The Importance of Experiential Marketing on Customer Loyalty", Review of Business Research, 17, 4, 13-20.
  • Gao, Y. Q., Lin, Y., & Yang, H. (2017), "What’s the value in it? Corporate giving under uncertainty", Asia Pacific Journal of Management, 34, 215-240.
  • Grunhagen, M., X. Zheng and J. Wang (June 2017), "When the Music Stops Playing: Post-Litigation Relationship Dissolution in Franchising", Journal of Retailing, 93, 2, 138-153.
2016
  • Bai, Xuan, Shibin Sheng, and Julie Juan Li (2016), "Contract Governance and Buyer-Supplier Conflict: The Moderating Role of Institutions", Journal of Operations Management, 41, 12-24.
  • Shou, Zhigang, Xu (Vivian) Zheng, and Wenting Zhu (Equal Authorship) (2016), "Contract Ineffectiveness in Emerging Markets: An Institutional Theory Perspective", Journal of Operations Management, 46, September, 38-54.
  • Ling Jiang, Minjoon Jun, and Yang, Zhilin (May 2016), "Customer Perceived Value and Loyalty: How Do Key Service Quality Dimensions Matter in the Context of B2C e-Commerce?", Service Business: An International Journal, 10, 2, 301-317.
  • Gao, Y. Q., & Yang, H. (2016), "Do Employees Support Corporate Philanthropy? Evidence from Chinese Listed Companies", Management and Organization Review, 12, 4, 747-768.
  • Lau, K. W. and Chan, T. (October 2016), "Loan Impairment Charges Analysis for Business Forecasting in Banking Industry: Hong Kong Case Study", California Business Review, 4, 1, 35-40.
  • Wang, J., J. Li and J. Chang (September 2016), "Product co-development in an emerging market: The role of buyer-supplier compatibility and institutional environment", Journal of Operations Management, 69-83.
  • Powers, Thomas, Shibin Sheng, and Julie Juan Li (2016), "Provider and Relational Determinants of Customer Solution Performance", Industrial Marketing Management, 56, 14-23.
  • Zeng, X.H., S. Dasgupta and C.B. Weinberg (December 2016), "The Competitive Implications of a 'No-haggle' Pricing Strategy when Others Negotiate: Findings from a Natural Experiment", International Journal of Research in Marketing, 33, 4, 907-923.
  • Zheng, S.J., X.H. Zeng and C. Zhang (2016), "The Effects of Role Variety and Ability Disparity on Virtual Group Performance", Journal of Business Research, 69, 9, 3468–3477.
  • Wu J, Chen J, Dou W (2016), "The Internet of Things and interaction style: the effect of smart interaction on brand attachment", Journal of Marketing Management, 1-15.
  • Hu, Qinfang, Fiona Chan, Guangling Zhang and Yang, Zhilin (July 2016), "The Joint-Liability Mechanism: Controlling Opportunism through Peer Monitoring among Chinese Supplier Groups", Journal of Business and Industrial Marketing, 31, 5, 640-653.
  • Zeng, Fue, Ying Chen, Maggie Chuoyan Dong, and Jinhui Zheng (2016), "The Use of Accommodation in Buyer–Seller Relationships: Encouraging or Controlling Opportunism in Business Markets Middle-grounds", Journal of Business to Business Marketing>, 23, 1, 47-62.
  • Poppo,Laura, Kevin Zhou, and Julie Juan Li (2016), "When Can You Trust "Trust"? Calculative Trust, Relational Trust, and Supplier Performance", Strategic Management Journal, 37, 4, 724-741.
2015
  • Yang, H., Zheng, Y., & Zaheer, A. (2015), "Asymmetric learning capabilities and stock market returns", Academy of Management Journal, 58, 2, 356-374.
  • Zhang, C., CW Phang, X.H. Zeng, X Wang, Y. Xu,Y. Huang, N. Contractor (September 2015), "Circadian Rhythms in Socializing Propensity", Plos One, 1-8; (5y Impact=4.24).
  • Zheng, Y., & Yang, H. (2015), "Does familiarity foster innovation? The impact of alliance partner repeatedness on breakthrough innovations", Journal of Management Studies, 52, 213-230.
  • Qin, Yao, Na Wen, and Wenyu Dou (August 2015), "Effects of Perceptual and Conceptual Similarities on Consumers' Evaluations of Copycat Brand Names", Journal of Consumer Behaviour.
  • Wu, Jintao, Na Wen, Wenyu Dou, Junsong Chen (January 2015), "Exploring the Effectiveness of Consumer Creativity in Online Marketing", European Journal of Marketing, 49, 262-276.
  • Wu J, Wen N, Dou W, et al. (2015), "Exploring the effectiveness of consumer creativity in online marketing communications", European Journal of Marketing, 49, 1/2, 262-276.
  • Chan, Kimmy Wa, Stella Yiyan Li, and John Jianjun Zhu (August 2015), "Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions", Journal of Interactive Marketing, 31, 42-62, equal contributions.
  • Chung, Henry, Zhilin Yang, and Pei-how Huang (July 2015), "How do Organizational Learning Matter in Strategic Business Performance? The Contingency Role of Guanxi Networking", Journal of Business Research, 68, 6, 1216-1224.
  • Yang, Zhilin and Ling Jiang (April 2015), "Managing Corporate Crisis in China: Sentiment, Reason, and Law", Business Horizon, 58, 2, 193-201.
  • Yang, X., Li, S., & Yang, H. (2015), "Market-based reforms, synchronization and product innovation", Industrial Marketing Management, 50, 30-39.
  • Lau, K. W. and Yao, Y. T. (October 2015), "Music Piracy in China", California Business Review, 3, 2, 47-54, Best Research Publication in Journal Award.
  • Dong, Maggie Chuoyan, Zhiqiang Liu, Yimin Yu, and Jinhui Zheng (2015), "Opportunism in Distribution Networks: The Role of Network Embeddedness and Dependence", Production and Operations Management, 24, 10, 1657-1670.
  • Liu Zhigiang, Zhilin Yang, Fue Zeng, and David Waller (2015), "The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China", Journal of Business Ethics, 128, 2, 411-432.
  • Wang G, Dou W, Zhu W, et al. (2015), "The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence", Journal of Business Research, 68, 9, 1928-1936.
  • Jeanine Chang, Xuan Bai, and Julie Juan Li (2015), "The Influence of Institutional Forces on IJVs' Foreign Parents' Opportunism and IJVs' Relationship Extendedness", Journal of International Marketing, 23, 2, 73-93.
  • Jeanine Chang, Xuan Bai and Julie Juan Li (2015), "The Influence of Leadership on Product and Process Innovation in China: The Contingent Role of Knowledge Acquisition Capability", Industrial Marketing Management, 50, 18-29.
  • Chengqi Wang; Jingtao Yi; Mario Kafouros; Yanni, Yan (March 2015), "Under what institutional conditions do business groups enhance innovation performance?", Journal of Business Research, 68, 3, 694-702.
  • Zeng, Fue, Ying Chen, Maggie Chuoyan Dong, and Jinhui Zheng (2015), "Understanding Distributor Opportunism in a Horizontal Network", Industrial Marketing Management, 46, 171-182.
2014
  • FU, Y, SUN, J, LAI, K K and LEUNG, W K J (2014), "A robust optimization solution to bottleneck generalized assignment problem under uncertainty", Annals of Operations Research.
  • Zhang, Yuanyuan, Weiguo Zhong, Na Wen, Dequan Jiang (June 2014), "Asset specificity and complementarity and MNE ownership strategies: The role of institutional distances", Industrial Marketing Management, 43, 777-785.
  • Wan, W. W. N., Luk, C. L., and Chow, C. W. C. (February 2014), "Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing.", Journal of International Business Studies, 45, 6, 751-782.
  • Wang, J and Q. Tian (2014), "Consumer Vulnerability and Marketplace Exclusion: A Case of Rural Migrants and Financial Services in China", Journal of Macromarketing, 34, 1, 45-56.
  • Yang, H., Zheng, Y., & Zhao, X. (2014), "Exploration or Exploitation? Small Firms' Alliance Strategies with Large Firms", Strategic Management Journal, 35, 146-157.
  • Yang, Zhilin and Chenting Su (October 2014), "Institutional Theory in Business Marketing", Industrial Marketing Management, 43, 5, 721-725.
  • Wang, Qiong, Chris Craighead, and Julie Juan Li (2014), "Justice Served: Mitigating Damaged Trust Stemming from Supply Chain Disruptions", Journal of Operations Management, 32, 6, 374-386.
  • Xiaoqing Li, Joanne Roberts, Yanni Yan and Hui Tan (February 2014), "Knowledge Sharing in China-UK Higher Education Alliances", International Business Review, 23, 2, 343-355.
  • Joy, A., J. Wang, J. Sherry, T. Chan and G. Cui (September 2014), "M(Art)Worlds: Consumer Perceptions of how Luxury Brand Stores Become Art Institutions", Journal of Retailing, 90, 3, 347-364.
  • Xiaoqing Li, Joanne Roberts, Yanni Yan and Hui Tan (October 2014), "Management of cultural differences under various forms of China–UK higher education strategic alliances", Studies in Higher Education, 1, 1-25.
  • Wang, Xuehua, Cheris Chow, Zhilin Yang, and Jennifer Y.M. Lai (2014), "Market Signals: Website Investment and Physical Store Existence", Asia Pacific Journal of Marketing and Logistics, 26, 1, 94-113.
  • CAI, Shaohan and Zhilin Yang (May 2014), "On the relationship between business environment and competitive priorities: The role of performance frontiers", International Journal of Production Economics, 151, 131-145.
  • Lurie, Nicholas, Na Wen (December 2014), "Simple Decision Aids and Consumer Decision Making", Journal of Retailing, 4, 511-523.
  • Zeng, X.H., S. Dasgupta and C.B. Weinberg, (December 2014), "The Effects of A "No-haggle" Channel on Marketing Strategies", International Journal of Research in Marketing, 31, 4..
  • YANG, Zhilin, Fang JIA, and Shaohan CAI (2014), "The Performance Implications of Perceptual Differences of Dependence in Marketing Channels: The Mediating Role of Trust", Asia Pacific Journal of Marketing and Logistics, 26, 3, 344-364.
  • Cai, Shaohan and Zhilin Yang (October 2014), "The role of the guanxi institution in skill acquisition between firms: A study of Chinese firms", Journal of Supply Chain Management, 50, 4, 3-23, Lead article in issue.
  • Gao, Hongzhi, John Knight, Zhilin Yang, and David Ballantyne (2014), "Towards a Gatekeeping Perspective of Insider-Outsider Relationship Development in China", Journal of World Business, 49, 3, 312-320.
  • Lau, K. W. (October 2014), "Understanding consumer inferences in the product harm situation", European Journal of Management, 14, 3, 7-12.
2013
  • Fanny S.L. Cheung, Wing-Fai Leung (October 2013), ""Cross-Cultural Perspectives on attitude towards Outdoor Advertising in Internet Era"", GSTF International Journal on Business Review, 2, 4.
  • LEUNG, W K J, SZE, L M S and YU, W (September 2013), "A Study on Green Manufacturing Operations Practices in China", International Journal of Engineering and Industries, 4, 3, 8-18.
  • Guangping Wang, Wenyu Dou, Hairong Li, and Nan Zhou (January 2013), "Advertiser Risk Taking, Campaign Originality, and Campaign Performance", Journal of Advertising, 42, 1, 42-53.
  • Kersi D. Antia, Xu (Vivian) Zheng, Gary L. Frazier (October 2013), "Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation", Journal of Marketing Research, 50, 5, 577-589.
  • Nan Cui, Na Wen, Lan Xu, Yao Qin (June 2013), "Contingent effects of managerial guanxi on new product development success", Journal of Business Research, 66, 2522-2528.
  • Wang, J, A. Joy, and J. Sherry (2013), "Creating and Sustaining a Culture of Hope: Feng Shui Discourses and Practices in Hong Kong", Journal of Consumer Culture, 13(3), 241-263.
  • Wang, Yonggui, Jianfeng Wu, and Zhilin Yang (2013), "Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry", Journal of Business to Business Marketing., 20, 4, 227-244.
  • Wang, Yonggui, Fiona Chan, and Zhilin Yang (2013), "Customers' Perceived Benefits of Interacting in a Virtual Brand Community in China", Journal of Electronic Commerce Research, 14, 1, 39-56.
  • Dong, Maggie Chuoyan, Caroline Bingxin Li, and David K. Tse (2013), "Do Business and Political Ties Differ in Cultivating Marketing Channels for Foreign and Local Firms in China?", Journal of International Marketing, 21, 1, 39-56.
  • Wang, X., Chow, C. W. C., & Luk, C. L. (October 2013), "Does service employee arrogance discourage sales of luxury brands in emerging economies?", Psychology & Marketing, 30, 10, 918-933.
  • Wang, J, X. Zhao and J. Li (2013), "Group Buying: A Strategic Form of Consumer Collective", Journal of Retailing, 89(3), 338-351.
  • Zhang, Ning, Zhimin Zhou, Chenting Su, and Nan Zhou (November 2013), "How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment", Cyberpsychology, Behavior, and Social Networking, 16, 11, 836-842.
  • Wang, Xuehua and Zhilin Yang (2013), "Inter-firm Opportunism: A Meta-Analytic Review and Assessment of Its Antecedents and Effect on Performance", Journal of Business & Industrial Marketing, 28, 2, 137-146.
  • Zuhaili M.R, Shen Q.P., Yu A., Chung J., Yuan Z., Dong Q. (December 2013), "Learning by Doing: A Hands-on Value Management Workshop for Postgraduate Students", Value World.
  • Shou, Zhigang, Lihua Yang, Qiyuan Zhang, and Chenting Su (2013), "Market munificence and inter-firm information sharing: The moderating effect of specific assets", Journal of Business Research, 66, 10, 2130-2138.
  • Jia, F. and J. Wang (2013), "Marketing Channel Relationships in China: A Review and Integration with an Institution-Based Perspective", Journal of Business Research, 66(12), 2545-2551.
  • Jiang, Ling, Zhilin Yang, and Minjoon Jun (2013), "Measuring Consumer Perception of Online Shopping Convenience", Journal of Service Management, 24, 2, 191-214.
  • Wang, Danny T., Flora F. Gu, and Maggie Chuoyan Dong (2013), "Observer Effects of Punishment in a Distribution Network", Journal of Marketing Research, 50, 5, 627-643.
  • Lau K. W. and Ng, P. L. (October 2013), "Review of Time-Cost Optimization Techniques in Construction Project Management", European Journal of Management, 13, 3, 75-84.
  • Zeng, X.H. and L.Y. Wei (March 2013), "Social Ties and User Content Generation: Evidence from Flickr", Information Systems Research, INFORMS, 24, 1, 71-87.
  • Wang, Qiong, Julie Juan Li, William Ross, and Chris Craighead (2013), "The Interplay of Drivers and Deterrents of Opportunism in Buyer-Supplier Relationships", Journal of the Academy of Marketing, 41, 1, 111-131.
  • Yang, Zhilin and Chenting Su (2013), "Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency", Journal of Business Research, 66, 12, 2369-2374.
  • Wu, Jianan, Jie Sun, Yinglu Wu, and Zhilin Yang (2013), "User Reviews and Uncertainty Assessment: A Two Stage Model of Consumers' Willingness-To-Pay in Online Markets", Decision Support Systems and Electronic Commerce, 55, 1, 175-185.
2012
  • GUO, Guoqing, Fanny Sau-Lan Cheung, and Wing-Fai Leung (February 2012), ""Cross-Cultural Differences in Attitude towards TV Advertising among Beijing, Hong Kong and Warwick"", International Journal of Integrated Marketing Communications., 4, 1.
  • Wang, Xuehua, Cheris Chow, and Zhilin Yang (2012), "A Two-path Model on the Effects of Positivity of and Empathy Reflected by Online Reviews: A Choice Mechanism Perspective", International Journal of Internet Marketing and Advertising, 7, 3, 260-277.
  • Lau, K. W. and Chan, W. S. (October 2012), "An Integrative Framework Capturing Customer Satisfaction and Service Quality in Call Centers", Review of Business Research, 12, 3, 76-82.
  • Luk, C.L., Wendy W. N. Wan, Raymond P. M. Chow, Cheris W. C. Chow, Kim-Shyan Fam, Peiguan Wu and Sarang Kim (July 2012), "Consumers' Views of Feng Shui:Antecedents and Behavioral Consequences", Psychology & Marketing, 29, 7, 488-501.
  • Yang, Zhilin, Chenting Su (equal contribution), and Kim Fam (May 2012), "Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency", Journal of Marketing, 76, 3, 41-55.
  • Yang, Zhilin, Chenting Su, and Kim Fam (May 2012), "Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency ", Journal of Marketing, Selected by the AMA's publicity program for press release to over 5,000 media outlets across the U.S., 76, 3, 41-55.
  • Liu, W., Yang, H., and Zhang, G. (2012), "Does family business excel in firm performance? An institution-based view", Asia Pacific Journal of Management, 29, 965-987.
  • Fang, Xiang, Huajian Cai, Zhilin Yang, and Hairong Song (April 2012), "Explicit Consumer Animosity: A Primary Validation", Journal of Applied Social Psychology, 42, 7, 1651-1674.
  • Joy, A, J. Sherry, A. Venkatesh, J. Wang, and R. Chan (2012), "Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands", Fashion Theory, 16, 3, 273-296.
  • Zhou, Zhimin, Qiyuan Zhang, Chenting Su and Nan Zhou (July 2012), "How do brand communities generate brand relationships? Intermediate mechanisms", Journal of Business Research, 65, 7, 890-895.
  • Zeng, X.H., S. Dasgupta and C.B. Weinberg (February 2012), "How Good Are You at Getting a Lower Price? A Field Study of the US Automobile Market", Journal of Consumer Policy, Springer, 35, 2, 255-274.
  • Wan, W. W. N., Luk, C.L., Fam, K. S., Wu, P., & Chow, C. W. C. (May 2012), "Interpersonal relationship, service quality, seller expertise: How important are they to adolescent consumers?", Psychology & Marketing, 29, 5, 365-377.
  • Quan, Xiaojun, Liu Wenyin, Dou, Wenyu, Xiong, Hui, Ge, Yong (2012), "Link Graph Analysis for Business Site Selection", Computer, 45, 3, 64 - 69.
  • Jiang, Alice, Zhilin Yang, and David Carlson (February 2012), "Marketing Professionals' Perceptions of Marketing Journals/Publications", African Journal of Business Managemen, 6, 11, 4317-4327.
  • Wan, Wendy W. N., Peiguan Wu, Chung-Leung Luk, Kim-Shyan Fam and Jessie J. X. Lou & H. Xu (2012), "Priming Attitudes Toward Feng Shui", Asian Journal of Business Research, 2, 1, 48-61.
  • LI, Julie Juan (2012), "The Alignment between Organizational Control Mechanisms and Outsourcing Strategies: A Commentary Essay", Journal of Business Research, 65, 9, 1384 - 1386.
  • Yang, Zhilin, Arthur F. Madsen, and Meihua Zhou (2012), "The El Outaya Salt Refinery Project: A Joint Venture Technology Transfer Case", African Journal of Business Management, 6, 28, 8320-8326.
  • Guangping Wang, Wenyu Dou, Nan Zhou (April 2012), "The Interactive Effects of Sales Force Controls on Sales People Behaviors and Customer Outcomes", Journal of Personal Selling and Salesforce Management, 32, 2, 225-244.
  • Hu, Jing, Xin Liu, Sijing Wang, and Zhilin Yang (February 2012), "The Role of Brand Image Congruity In Chinese Consumers' Brand Preference", Journal of Product & Brand Management, 21, 1, 26-34.
  • 蘇素華、楊立華、邢書河、譚桂常 (第二期, Vol.: 171), "以制度理論探討資源型企業的發展戰略", 亞太經濟.
2011
  • GUO, Guoqing, Fanny Sau-Lan Cheung, and Wing-Fai Leung (October 2011), "A Cross Cultural Comparison for Media Selection", Journal of Chinese Marketing, 4, 2, 15-30.
  • Lau, K. W. (October 2011), "Adoption of Online Group Buying", European Journal of Management, 11, 4, 54-60.
  • Yang, H., Lin, Z., Peng, M. (2011), "Behind Acquisitions of Alliance Partners: Exploratory Learning and Network Embeddedness ", Academy of Management Journal, 54, 5, 1069-1080.
  • Yang, H., Sun, L., Lin, Z. & Peng, M. (2011), "Behind M&As in China and the United States: Networks, learning and institutions", Asia Pacific Journal of Management, 28, 239-255.
  • Ulgado, Francis M., Na Wen, Moonkyu Lee (2011), "Country Image and Brand Equity Effects of Chinese Firms and Their Products on Developed-Market Consumer Perceptions", Asian Journal of Business Research, 2.
  • Dess, G., Pkinkham, B., and Yang, H. (2011), "Entrepreneurial orientation: Assessing the construct's validity and addressing some of its implications for research in the areas of family business and organizational learning", Entrepreneurship Theory and Practice, September, 1077-1090.
  • Yamakawa, Y., Yang, H., & Lin, Z. (2011), "Exploration versus exploitation in alliance portfolio: Performance implications of organizational, strategic, and environmental fit", Research Policy, 40, 287-296.
  • L. Wei, J. Xiao (2011), "Factors affecting the take-off of innovative technologies: evidence from digital cameras", Applied Economics, 44, 32, 4143-52.
  • Yang, Zhilin and Chenlu Wang (May 2011), "Guanxi as a Governance Mechanism in Business Markets: Its Characteristics, Relevant Theories, and Future Research Directions", Industrial Marketing Management, 40, 7, 492-495.
  • Anderson, L, D. Crockett, S. Bone, A. Roy, J. Wang, and G. Cobble (2011), "Immigration, Culture and Ethnicity in Transformative Consumer Research", Journal of Public Policy & Marketing, 30, 1, 47-54.
  • Hung, Kineta H., Stella Yiyan Li, and David K. Tse (2011), "Interpersonal Trust and Platform Credibility in a Chinese Multi-brand Online Community: Effects on Brand Variety-Seeking and Time-Spent", Journal of Advertising, 40, 3, 99-112.
  • Fam, Kim-Shyan, Paurav Shukla, Ashish Sinha, Chung-Leung Luk, Mathew Parackal and Joe Choon Yean Chai (2011), "Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking", Asian Journal of Business Research, 1, 1, 1-17.
  • Zhao, X. and J. Wang (2011), "Regulating Political Symbols: China's Advertising Law and Politicized Advertising", Journal of Advertising Research, 51, 4, 624-633.
  • Zeng, Fue, Zhilin Yang, Yongqiang Li, and Kim Fam (2011), "Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?", Industrial Marketing Management, 40, 3, 395-404.
  • Wang, J, X. Zhao, and J. Li (2011), "Team Purchase: A Case of Consumer Empowerment in China", Journal of Consumer Affairs, 45, 3, 528-538.
  • Sheng, Shibin, Kevin Zhou, and Julie Juan Li (2011), "The Effects of Business and Political Ties on Firm Performance: Evidence from China ", Journal of Marketing, 75, 1, 1-15, lead article.
  • Li, Yongqiang, Wang, Xuehua. and Zhilin Yang (2011), "The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence from China's Auto Industry", Journal of Global Marketing, 24, 1, 58-68.
  • Wang, Xuehua and Zhilin Yang (January 2011), "The Impact of Brand Credibility and Brand Personality on Purchase Intention: An Empirical Study in China", Advances in International Marketing, 21, Spring 2011, 137-153.
  • Shou, Zhigang, Rui Guo, Qiyuan Zhang, Chenting Su (2011), "The many faces of trust and guanxi behavior: Evidence from marketing channels in China", Industrial Marketing Management, 40, 4, 503-509.
  • Xiaoqing Li, David Faulkner and Yanni Yan (February 2011), "The strategic stages of China – UK educational alliances: an empirical study", Asia Pacific Business Review, 17, 1, 7-24.
  • Ding, Min, John R. Hauser, Songting Dong, Daria Silinskaia, Zhilin Yang, Chenting Su, and Steven Gaskin (2011), "Unstructured Direct Elicitation of Decision Rules ", Journal of Marketing Research, 48, 1, 116-127.
  • Yang, Zhilin, Chen Zhou, and Ling Jiang (2011), "When Do Formal Control and Trust Matter? A Context-Based Analysis of the Effects on Marketing Channel Relationships in China", Industrial Marketing Management, 40, 1, 86-96.
  • Li, Julie Juan and Shibin Sheng (2011), "When Does Guanxi Bolster or Damage Firm Profitability? The Contingent Effects of Firm- and Market-level Characteristics", Industrial Marketing Management, 40, 4, 561-568.
  • 寿志钢 杨立华 霍信昌 (February 2011), "网络派生信任及其治理效果——以商业银行的中小企业贷款为例", 珞珈管理評論, pp. 221-228.
2010
  • Yang, H., Lin, Z., & Lin, Y. (2010), "A multilevel framework of firm boundaries: Firm characteristics, dyadic differences, and network attributes ", Strategic Management Journal, 31, 237-261, (Lead Article).
  • Yanni Yan, Chan Yan Chong, Simon Mak (October 2010), "An Exploration of Managerial Discretion and its Impact on Firm Performance: Task Autonomy, Contractual Control, and Compensation (Lead Article)", International Business Review, 19, 6, 521-530.
  • Wenyu Dou, Kai H. Lim, Chenting Su, Nan Zhou, and Nan Cui (2 June 2010), "Brand positioning strategy using search engine marketing ", MIS Quarterly, 34, 2, 261-276.
  • Cai, Alan, Zhilin Yang, and Minjoon Jun. (2010), "Cooperative Norms, Structural Mechanism, and Exchange Outcomes", Journal of Purchasing and Supply Management, 17, 1, 1-10, Lead article in issue.
  • Wang, J (2010), "Credit Counseling to Help Debtors Regain Footing", Journal of Consumer Affairs, 44, 1, 44-69.
  • Schumann, Jan, Florian v. Wangenheim, Anna Stringfellow, Zhilin Yang, et al. (2010), "Cross-Cultural Differences in the Effect of Word-of-Mouth in Relational Service Exchange: The Moderating Effect of Uncertainty Avoidance", Journal of International Marketing, 18, 3, 62-80.
  • Schumann, Jan, Florian v. Wangenheim, Anna Stringfellow, Zhilin Yang, et al (2010), "Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences", Journal of Service Research, 13, 4, 453-468.
  • Maggie Chuoyan Dong, David K. Tse, and Kineta Hung (2010), "Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages and Market Uncertainty", Journal of International Marketing, 18, 3, 1-17.
  • Sun, L., Zhao, X., & Yang, H. (2010), "Executive compensation in Asia: A critical review and outlook", Asia Pacific Journal of Management, 27, 775-802.
  • Dou, Wenyu, Hairong Li, Nan Zhou, and Chenting Su (2010), "Exploring relationship satisfaction between global professional service firms and local clients in emerging markets ", Journal of International Business Studies, 41, 7, 1198-1217.
  • Li, Julie Juan and Kevin Zhou (2010), "How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation", Journal of Business Research, 63, 8, 656-862.
  • Cai, Alan, Minjoon Jun, and Zhilin Yang (July 2010), "Implementing supply chain information integration in China: The role of institutional forces and trust ", Journal of Operations Management, 28, 3, 257-268.
  • Li, Julie Juan, Laura Poppo, and Kevin Zhou (2010), "Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries ", Strategic Management Journal, 31, 4, 349-370, lead article.
  • X. Li, L. Wei, D. Soman (August 2010), "Sealing the Emotions Genie: The Effects of Physical Enclosure on Psychological Closure", Psychological Science, 21, 8, 1047-50.
  • Wang, Xuehua, and Zhilin Yang. (2010), "The Effect of Brand Credibility on Consumers' Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image", Journal of Global Marketing, 23, 3, 177-188.
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