Department of Marketing, City University of Hong Kong
College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
Research
Research Seminars
2018
Oct-Dec
No seminar
Jul-Sep
No seminar
Apr-Jun
15-Jun-2018
Topic
Predictably Irrational: Applying Behavioral Economics to Drive Consumer Insights for Marketing and Branding
Speaker
Dr Gloria Tam, Executive Director, Yale Center for Customer Insights, Yale University School of Management
22-Sep-2018
Topic
Why Affective Decision-Makers are Reluctant to Make Financial Decisions
Speaker
Ms. Jane Jeongin PARK, PhD candidate, Warrington College of Business Administration, University of Florida
Jan-Mar
23-Mar-2018
Topic
Reverse Merger and Acquisition by Chinese Firms: The Invisible-Touch Model of Post-M&A Integration Process
Speaker
Prof. Peter Ping Li, Li Dak Sum Chair Professor of International Business, University of Nottingham at Ningbo, China
31-Jan-2018
Topic
A Structural Model of Correlated Learning and Late-Mover Advantages: The Case of Statins
Speaker
Prof. Andrew T. Ching, Professor of Marketing, Rotman School of Management, University of Toronto
15-Jan-2018
Topic
Covariance and Variance Based Structural Equation Modeling (SEM): Advantages and Limitations of Each Method
Speaker
Dr. Joseph F. Hair, Director, DBA Program, Cleverdon Chair of Business, Mitchell College of Business, University of South Alabama, USA
2017
Oct-Dec
27-Oct-2017
Topic
A Model of Brand Architecture Choice : A Branded House vs. A House of Brands
Speaker
Mr. YU Jungju, PhD Candidate, Yale School of Management
25-Oct-2017
Topic
Incentivized Reviews
Speaker
Mr. Park Sungsik, PhD Candidate, Warrington College of Business Administration, University of Florida
20-Oct-2017
Topic
Consumer Attention Allocation and Firm Strategies
Speaker
Mr. REN Qitian, PhD Candidate, Columbia Business School, Columbia University
18-Oct-2017
Topic
Time Scarcity VS. Money Scarcity
Speaker
Ms. Jane SO, PhD Candidate, Foster School of Business, University of Washington
11-Oct-2017
Topic
When Uncertainty Diminishes versus Heightens Desire for Information
Speaker
Ms. Sharlene HE, PhD Candidate, Kellogg School of Management, Northwestern University
06-Oct-2017
Topic
Media Platforms' Content Provision Strategy and Source of Profits
Speaker
Mr. Jinzhao Du, PhD Candidate, Fuqua School of Business, Duke University
Jul-Sep
27-Sep-2017
Topic
The Beneficial Effects of Ad Blockers
Speaker
Mr. Stylianos DESPOTAKIS, PhD Candidate, Tepper School of Business, Carnegie Mellon University
22-Sep-2017
Topic
Why Affective Decision-Makers are Reluctant to Make Financial Decisions
Speaker
Ms. Jane Jeongin PARK, PhD candidate, Warrington College of Business Administration, University of Florida
20-Sep-2017
Topic
When and Why People Feel Good After Helping and Why Marketers Should Care
Speaker
Ms. Hyewon CHO, PhD candidate, Department of Business Administration, University of Illinois at Urbana-Champaign
04-Sep-2017
Topic
Exploring the Role of Creative Engagement on Donation Behavior
Speaker
Ms. Lidan Xu, PhD Candidate, University of Illinois at Urbana Champaign
Apr-Jun
No seminar
Jan-Mar
No seminar
2016
Oct-Dec
15-Dec-2016
Topic
Developing Novel Research Ideas
Speaker
Dr. Jinhong XIE, JC Penney Eminent Scholar Chair and Professor of, Warrington College of Business, University of Florida
07-Dec-2016
Topic
Hollywood Movies in China: An Empirical Analysis of Entry and Box Office Performance
Speaker
Prof. Charles B. Weinberg, SMEV Presidents Professor in Marketing, Sauder School of Business, University of British Columbia
19-Oct-2016
Topic
Witnessing Moral Violations Increases Conformity in Consumption
Speaker
Ms. Ping DONG, PhD Candidate, Rotman School of Management, University of Toronto
Jul-Sep
30-Sep-2016
Topic
Modelling the Role of Uncertainty in Cause-Based Crowdfunding: A Multiple Discrete Continuous Choice Approach
Speaker
Mr. VANA Prasad, PhD Candidate, London Business School
29-Sep-2016
Topic
Reshaping Bank Branch Networks due to Mobile Banking
Speaker
Mr. Francisco Cisternas, PhD Candidate, Tepper School of Business, Carnegie Mellon University
28-Sep-2016
Topic
Investigating the Effect of Video Advertising in Crowdfunding with Machine Learning Techniques
Speaker
Mr. Xi LI, PhD Candidate, Rotman School of Management, University of Toronto
21-Sep-2016
Topic
The Effect of Anthropomorphism On Consumer Decision Making
Speaker
Dr. Rocky Peng Chen, Research Assistant Professor, Department of Marketing, Hong Kong Baptist University
14-Sep-2016
Topic
Being in the Moment: The Diverse Consequences of Ephemeral Messaging
Speaker
Mr. Daniel HE, PhD Candidate, Columbia Business School
12-Sep-2016
Topic
Learning from the Best: An Empirical Study of the Financial Market with Best Companies Lists
Speaker
Mr. Chayoun Kim, PhD Candidate, Kellogg School of Management, Northwestern University
07-Sep-2016
Topic
Unwarranted Regret: Arousal and Scope Neglect
Speaker
Mr. Joowon PARK, PhD Candidate,S.C. Johnson Graduate School of Management,Cornell University,USA
Apr-Jun
No seminar
Jan-Mar
No seminar
2015
Oct-Dec
No seminar
Jul-Sep
30-Sep-2015
Topic
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products
Speaker
Mr. Thomas ALLARD, PhD Candidate, Sauder School of Business, University of British Columbia, Canada
29-Sep-2015
Topic
Competitiveness of Social Interactions as a Marketing Variable: An Empirical Study of Social Gaming
Speaker
Mr. Huazhong ZHAO, PhD Candidate, Warrington College of Business Administration, University of Florida, USA
29-Sep-2015
Topic
A Circumplex Model Perspective of Compensatory Consumption
Speaker
Mr. Jung K. KIM, PhD Candidate, Kellogg School of Management, Northwestern University, USA
21-Sep-2015
Topic
How Does Power Distance Belief Affect Status Consumption?
Speaker
Mr. Huachao GAO, Doctoral Candidate, University of Texas at San Antonio, USA
21-Sep-2015
Topic
The Matchmaker's Dilemma
Speaker
Mr. Yue WU, Doctoral Candidate, INSEAD, Singapore/France
15-Sep-2015
Topic
"天边飘过故乡的云, 它不停地向我召唤","Home again, Cross the sea"
Speaker
Prof. Nan Zhou, Professor, Department of Marketing, City University of Hong Kong
Apr-Jun
22-Jun-2015
Topic
Finding versus Receiving: How Content Acquisition Affects Sharing
Speaker
Dr. Zoey Chen, Assistant Professor of Marketing, University of Miami, USA
18-Jun-2015
Topic
How to get published in the Journal of Product Innovation Management
Speaker
Prof. Angela Paladino, Professor in Marketing, University of Melbourne, Australia
02-Jun-2015
Topic
Assimilation or Differentiation? Investigating the Effect of Competition on Sponsored Search Advertisers' Keyword Decisions
Speaker
Prof. Sha Yang, Professor of Marketing, Marshall School of Business, University of Southern California, USA
27-May-2015
Topic
Domain Protection and Regulatory Standards-Making: The Moderating Role of Social Capital
Speaker
Dr. Jun XIA, Associate Professor, University of Texas at Dallas, USA
20-May-2015
Topic
Should Ad Spending Increase or Decrease prior to a Recall Announcement? The Marketing-Finance Interface in Product-Harm Crisis Management
Speaker
Dr. Qi Wang, Associate Professor of Marketing, School of Management, State University of New York at Binghamton, USA
Jan-Mar
24-Mar-2015
Topic
Knowing Your Role: The Effect of Reputation Signals on Online Community Participation
Speaker
Miss Sara Hanson, Doctoral Candidate, University of Oregon
19-Jan-2015
Topic
Sequential Search with Refinement: Model and Application with Click-stream Data
Speaker
Professor Yuxin Chen, Vice Dean & Distinguished Global Professor of Business, New York University Shanghai (an affiliation with NYU)
06-Jan-2015
Topic
The End of Structural Holes: Organizational Context and Knowledge Content
Speaker
Prof. Akbar Zaheer, Chair Professor, Carlson School of Management, University of Minnesota, USA
2014
Oct-Dec
10-Dec-2014
Topic
Is foreignness an asset or a liability in a home and host export program transfer?-The case of cultural distance, competition and technological turbulence
Speaker
Dr. Henry Chung, Associate Professor of Marketing,School of Communication, Journalism and Marketing,Massey University,New Zealand
27-Nov-2014
Topic
Filling the Void or Showing the Love? How Romantic Rejection vs. Acceptance Affects Men's and Women's Willingness-to-Pay for Conspicuous Goods
Speaker
Dr. Eric Levy, University Lecturer in Marketing, Judge Business School, University of Cambridge, UK
19-Nov-2014
Topic
Revisiting Brand Positioning through Global Advertising: A multi-country analysis of Soft-Sell and Hard-Sell Appeals
Speaker
Dr. Shintaro Okazaki, Associate Professor, Universidad Autónoma de Madrid, Spain
07-Nov-2014
Topic
Managing Money-Back Guarantees and Consumer Returns: Implications for Retailer Strategy
Speaker
Dr. Michael R. Galbreth, Associate Professor of Management Science, Moore School of Business, University of South Carolina
Jul-Sep
26-Aug-2014
Topic
Human Vulnerability to Uncontrollable Events
Speaker
Prof. Zhou Xinyue, Professor of Psychology & Professor of Management Science, Sun Yat-Sen University
28-Jul-2014
Topic
亲兄弟如何明算账?-社会转型背景下的互动规则转换与关系定位
Speaker
彭泗清教授, 北京大学光华管理学院教授
23-Jul-2014
Topic
Towards a QOL Theory of Leisure Travel Satisfaction
Speaker
Prof. M. Joseph Sirgy, Professor of Marketing and Virginia Real Estate Research Fellow, Professor of Marketing and Virginia Real Estate Research Fellow
08-Jul-2014
Topic
Homophily, Heterophily, and Political Ties in Emerging Economies During Regime Change
Speaker
Dr. Hongjin Zhu, Assistant Professor of Strategy, DeGroote School of Business, McMaster University, Canada
Apr-Jun
28-May-2014
Topic
Managing Supply Networks for Resilience
Speaker
Prof. Thomas Y. Choi, W. P. Carey Chair of Supply Chain Management, Arizona State University
15-May-2014
Topic
Cultural Meanings and Implications of Chinese Guanxi: A Viewpoint of Management Scholars
Speaker
Prof. Guijun ZHUANG, Professor of Marketing, School of Management, Xi'an Jiaotong University
Jan-Mar
16-Jan-2014
Topic
All for One, One for All? Franchisor-Franchisee Interdependence, Governance, and Bankruptcy
Speaker
Prof. Kersi D. Antia, Associate Professor of Marketing, Lvey Business School, Western University, Canada
09-Jan-2014
Topic
Triple Sense-Making of Findings from Marketing Experiments Using the Dominant Variable Based-Logic, Case-Based Logic, and Isomorphic Modeling
Speaker
Prof. Arch Woodside, Editor-in-Chief, Journal of Business Research, Professor of Boston College, Adjunct Professor, MKT Department, CityU
2013
Oct-Dec
16-Dec-2013
Topic
A Video-Based Product Recommendation Model
Speaker
Prof. Min Ding, Smeal Professor of Marketing and Innovation, Smeal College of Business, Pennsylvania State University
08-Nov-2013
Topic
Can Flattery Fulfill a Need for Uniqueness?
Speaker
Dr. Kelley Main, F. Ross Johnson Professor of Marketing, Asper School of Business, University of Manitoba
05-Nov-2013
Topic
The Maker Movement
Speaker
Prof. Aric Rindfleisch, John M. Jones Professor of Marketing, Head of the Department of Business Administration, University of Illinois
Jul-Sep
12-Aug-2013
Topic
Retail Sales Advisory and Compensation in a Distribution Channel
Speaker
Prof. Yunchuan Liu, Professor in Marketing,College of Business,University of Illinois at Urbana-Champaign
01-Aug-2013
Topic
Supply chain relationship management and supply chain integration
Speaker
Prof. Baofeng Huo, Professor of Operations Management, School of Management, Director of Institute of Supply Chain Management, Zhejiang University
Apr-Jun
27-Jun-2013
Topic
The Multiple Effects of Two-Sided Market and Daily Deal Platform Competition
Speaker
Dr. Qiaowei Shen, Assistant Professor of Marketing, Wharton School, University of Pennsylvania
18-Jun-2013
Topic
The role of the state in explaining the internationalization of emerging market enterprises
Speaker
Prof. Chengqi Wang, Professor of Strategy and International Business, Nottingham University Business School
21-May-2013
Topic
'New Zealand's Turbulent Fishing Waters
Speaker
Dr Christina Stringer, University of Auckland's Business School
20-May-2013
Topic
富裕中的贫穷:社会快速分化时期的中国消费者行为
Speaker
彭泗清教授, 北京大学光华管理学院教授
06-May-2013
Topic
Foreign subsidiary staffing of Japanese multinationals
Speaker
Prof. Naoki Ando, Professor, Faculty of Business Administration, Hosei University, Japan
03-Apr-2013
Topic
社区管理创新与社会和谐
Speaker
汪玉奇教授, 江西省政协常委, 江西省社会科学院院长、首席研究员
Jan-Mar
26-Mar-2013
Topic
M(Art)Worlds: Consumer Perceptions of how Luxury Brand Stores Become Art Institutions
Speaker
Prof. Annamma Joy, Professor of Marketing, University of British Columbia, Kelowna Canada
19-Mar-2013
Topic
Research in Franchising: Topics and Publication Outlets
Speaker
Dr. Marko Grünhagen, Lumpkin Distinguished Professor of Entrepreneurship, Professor of Marketing,Eastern Illinois University
12-Mar-2013
Topic
Is Intelligence Contagious? The Effect of Consumer Product Contagion on Performance
Speaker
Dr. Thomas Kramer, Associate Professor, Darla Moore School of Business, The University of South Carolina
19-Feb-2013
Topic
The Effect of Social Interaction on Economic Transactions: An Embarrassment of Niches?
Speaker
Prof. Avi Goldfarb, Professor of Marketing, Rotman, School of Management, University of Toronto
30-Jan-2013
Topic
Unintended Nutrition Consequences: Firm Response to the Nutrition Labeling and Education Act
Speaker
Prof. Joel Huber, Alan D. Schwartz Professor of Marketing, The Fuqua School of Business, Duke University
21-Jan-2013
Topic
The Role of Regulatory Fit in Crisis Communications
Speaker
Dr. Daniel Laufer, Associate Professor of Marketing, School of Marketing and International Business, Victoria University of Wellington
2012
Oct-Dec
20-Dec-2012
Topic
A Theory of Probabilistic Goods and Probabilistic Selling
Speaker
Prof. Jinhong Xie, Professor of Marketing, Warrington College of Business Administration, University of Florida
17-Dec-2012
Topic
Going Beyond Regression Models to Algorithms
Speaker
Professor Arch Woodside, Editor-in-Chief, Journal of Business Research, Professor of Boston College, Adjunct Professor, Department of Marketing, City University of Hong Kong
19-Oct-2012
Topic
Application of Face in Advertising
Speaker
Ms. Li Xiao, PhD Candidate in Marketing, Smeal College of Business, Pennsylvania State University
Jul-Sep
17-Sep-2012
Topic
Guanxi Governance and Boundary Spanning in Chinese-Western Business Relationships
Speaker
Dr. Hongzhi Gao, Senior Lecturer, School of Marketing and International Business, Victoria University of Wellington
06-Aug-2012
Topic
基于渠道组织形式的渠道治理策略选择:渠道治理的一个新视角
Speaker
Prof Zhuang Guijun, Professor of Marketing, School of Management, Xian Jiaotong University
Apr-Jun
29-Jun-2012
Topic
Revenue Management with Negotiation
Speaker
Professor J. George Shanthikumar, Chair Professor of Manufacturing and Operations Management, Krannert School of Management, Purdue University
21-Jun-2012
Topic
It's Not Whether You Win or Lose, It's How You Play the Game? The Role of Process and Outcome in Experience Consumption
Speaker
Dr. Xiaojing Yang, Associate Professor of Marketing, Sheldon B. Lubar School of Business, University of Wisconsin - Milwaukee
07-Jun-2012
Topic
In the Eyes of the Investors: Unpacking the Differential Bases of Stock-Market Responses to Licensing Announcements
Speaker
Dr. Yusen Xia, Associate Professor, Department of Managerial Sciences, Robinson College of Business, Georgia State University
06-Jun-2012
Topic
Multifaceted R&D-Marketing Relationships, Knowledge Integration, and New Product Performance: Theoretical Triangulation and Empirical Evidence
Speaker
Dr. Yongchuan Bao, Assistant Professor, Department of Marketing, Suffolk University
16-May-2012
Topic
Social Media Involvement Among College Students and General Population: Implications
Speaker
Professor Louisa Ha, Associate Editor, Journalism and Mass Communication Quarterly, Professor and Chair, Dept of Telecommunicationis, Bowling Green State U.
30-Apr-2012
Topic
生态经济:江西发展的新追求
Speaker
汪玉奇教授, 江西省政协常委, 江西省社会科学院院长、首席研究员
17-Apr-2012
Topic
I Ching and Management (易经与管理)
Speaker
逯宇铎教授, 大连理工大学经济学院
Jan-Mar
28-Mar-2012
Topic
Research Workshop - How to Write a World-Class Paper
Speaker
Prof Peter J. LaPlaca, Editor-in-Chief, Industrial Marketing Management, Barney School of Business, University of Hartford
05-Mar-2012
Topic
Case Study Research: Quantitative and Qualitative Methods Training Program
Speaker
Prof Arch Woodside, Editor-in-Chief, Journal of Business Research, Professor of Boston College, Adjunct Professor, Department of Marketing, City U
2011
Oct-Dec
07-Dec-2011
Topic
Money or Social-Recognition? Exploring the Effects of External Rewards on Creativity
Speaker
Prof. Darren DAHL, Professor, Division Chair Marketing, Sauder School of Business, University of British Columbia
06-Dec-2011
Topic
Research Workshop - Publishing in Top Marketing Journals – Thoughts, Tips, and Discussion
Speaker
Prof. Darren DAHL, Professor, Division Chair Marketing, Sauder School of Business, University of British Columbia
21-Nov-2011
Topic
Building Marketing Theory and Publishing at Top-Tiered Marketing Journals
Speaker
Prof Ajay Kohli, Chair Professor of Marketing
Jul-Sep
11-Aug-2010
Topic
From Consumer Insights to Marketing Strategy: Trends and Applications of Quantitative Marketing Modeling Approaches
Speaker
Professor Yuxin Chen, Professor of Marketing, Kellogg School of Management, Northwestern University
25-Jul-2011
Topic
The Macromarketing Field and Its Journal
Speaker
Professor Terrence H. Witkowski, Editor, Journal of Macromarketing
Apr-Jun
29-Jun-2011
Topic
Articles' and Journals' Impact Metrics and Avoiding Unintended Death Wishes when Submitting Manuscripts to Academic Journals
Speaker
Prof Arch Woodside, Professor of Marketing, Journal of Business Research Editor in Chief
24-May-2011
Topic
(1) 企业并购形成的同类产品多品牌整合问题研究 (2) 中国大陆经济进程中的国家级新区战略
Speaker
(1) 周梅华教授, 中国矿业大学管理学院市场营销系主任
(2) 逯宇铎教授, 大连理工大学经济学院
29-Apr-2011
Topic
中国经济与中国市场:回顾与前瞻
Speaker
汪玉奇教授, 江西省政协常委, 江西省社会科学院院长、首席研究员
Jan-Mar
No seminar
2010
Oct-Dec
14-Oct-2010
Topic
内地管理类学术期刊现状与发展─以《管理世界》为例
Speaker
尚增健主任,管理世界杂志社编辑部
Jul-Sep
25-Aug-2010
Topic
Social Capital, Transaction Costs, and Opportunism in Buyer-Seller Exchanges
Speaker
Dr. Qiong WANG, Assistant Professor of Marketing, Department of Marketing, The Pennsylvania State University
19-Jul-2010
Topic
Topic(3) - Group Structure, "Zijiren" Identification and the Self Brand Connection in the Chinese culture Topic(4 - The Influence of Entrepreneur's Fronting Behaviors on Brand Image
Speaker
Topic(1): Miss ZHANG Qin Topic(2):Miss ZHOU Ling Topic(3): Mr.YANG Lihua Topic (4): Miss YU Yufan Topic (5): Miss ZHANG Yin (All speakers are the Research Assistant, Department of Marketing, City University of Hong Kong, PhD Student at Wuhan University)
19-Jul-2010
Topic
Topic(5) - Does it Pay to be a Good Guy? The Tolerance of Consumers in Product RecallsTopic(6) - "品牌形象", 还是"品牌形+象" Brand Image - What, How, and Why?
Speaker
Topic (6): Prof ZHOU Nan Professor, Department of Marketing, City University of Hong Kong
19-Jul-2010
Topic
Topic(1) - How Does a Consumer Feel that He has Mianzi? - The Formation Mechanism of Consumer's Perceived Mianz Topic(2) - Return to the Good Old Days:Consumer Insecurity and Preference for Nostalgic Goods
Speaker
Topic(1): Miss ZHANG Qin Topic(2):Miss ZHOU Ling Topic(3): Mr.YANG Lihua Topic (4): Miss YU Yufan Topic (5): Miss ZHANG Yin (All speakers are the Research Assistant, Department of Marketing, City University of Hong Kong, PhD Student at Wuhan University)
15-Jul-2010
Topic
Country Image, Product Image and Consumer Purchase Intention: Evidence from an Emerging Economy
Speaker
Dr. Cheng-lu Wang, Professor and Chair, Department of Management, Marketing & Quantitative Analysis, University of New Haven, USA
Apr-Jun
09-Jun-2010
Topic
Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking
Speaker
Dr. Kim-Shyan Fam, Associate Professor of Marketing, Head of the School of Marketing and Int'l Business, Victoria University of Wellington, New Zealand
20-Apr-2010
Topic
Which Birds of a Feather Flock Together? An Examination of Clustering/Avoidance Patterns of Similar Retail Outlets
Speaker
Professor Robert E. Krider, Professor of Marketing, Faculty of Business Administration, Simon Fraser University, British Columbia, Canada
Jan-Mar
03-Feb-2010
Topic
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Speaker
Professor Thomas J. Madden, Professor of Marketing, Moore School of Business, University of South Carolina
2009
Oct-Dec
No seminar
Jul-Sep
29-Sep-2009
Topic
Magical Thinking and the Experiential System: Is Intelligence Contagious?
Speaker
Dr. Thomas Kramer, Associate Professor, Marketing and International Business, Zicklin School of Business, Baruch College, The City University of New York
17-Sep-2009
Topic
1) The Influence of Chinese dialectical thinking on negative review online 2) Pre-launch Word-of-Mouth and its dynamic effect on expectation for movie quality
Speaker
1) Miss Ma Mingna 2) Mr. Wang Feng, Research Assistant, Department of Marketing, City University of Hong Kong, PhD Student at Wuhan University
17-Sep-2009
Topic
3) The moderating effect of status symbol and intimacy on the dissolution intention of brand relationship 4) How does consumer reciprocate gifts in China?
Speaker
3) Mr. Wang Xingang 4) Miss Zhou Yuanyuan, Research Assistant, Department of Marketing, City University of Hong Kong, PhD Student at Wuhan University
13-Aug-2009
Topic
1) '多元参照群体的不一致态度对消费者的影响研究:消费者自身矛盾态度的调节作用 2) 企业家违情犯错与违法犯错对品牌形象的影响 3) 消费者选择结果极对后悔的影响研究 4) 网络化营销:会是一种新的营销范式吗?5) 基于生态隐喻的品牌系统管理理论 6) 金融服务业市场导向形成过程的探索性研究 7) 关系结合方式与中间商自发行为的关系研究
Speaker
1) 黄敏学教授 & 2) 黄静教授, 武汉大学经济与管理学院市场营销与旅游管理系副主任 3) 李东进教授, 南开大学商学院市场营销系主任 4) 汪涛教授, 武汉大学经济与管理学院市场营销与旅游管理系主任 5) 王兴元教授, 山东大学管理学院市场营销系主任 6) 于洪彦教授, 吉林大学商学院市场营销系 7) 张广玲教授, 武汉大学经济与管理学院市场营销与旅游管理系
15-Jul-2009
Topic
Identifying and Overcoming Self-Selection Biases in Online Product Reviews
Speaker
Dr. Paul A. Pavlou, Associate Professor of Information Systems, Marketing, and Management, and the Stauffer Senior Research Fellow at the Fox School of Business at Temple University
10-Jul-2009
Topic
Understanding Optimism: The Antecedents and Consequences of Anticipatory Purchase
Speaker
Ms. Elain Chan, PhD Candidate, Department of Marketing, HKUST
Apr-Jun
12-Jun-2009
Topic
An Experimental Investigation of Causality in Business-to-Business Exchanges
Speaker
Dr. Qiong Wang, Assistant Professor of Marketing, Department of Marketing
26-May-2009
Topic
Consumers' Views of Feng Shui : Antecedents and Behavioral Consequences
Speaker
Dr, Chung-leung Luk, Assistant Professor, Department of Marketing, City University of Hong Kong
20-May-2009
Topic
Attributions of eWOM and Product Value on Prices in Online Markets: A Risk Perspective
Speaker
Dr. Jianan Wu, Associate Professor of Marketing, E. J. Ourso College of Business, Louisiana State University
11-May-2009
Topic
Creating and Sustaining A Culture of Hope : Feng Shui Discourses And Practices in Hong Kong
Speaker
Dr. Jeff Wang, Assistant Professor, Department of Marketing, City University of Hong Kong
07-May-2009
Topic
Doing Great Research, Publishing Well, and Enhancing Your Career (Inter-U Research Seminar no. 12)
Speaker
'Prof. Russell Belk, Kraft Foods Canada Chair in Marketing
28-Apr-2009
Topic
Topic 1 - The Transformation of MNC Branding in China: An Institutional Perspective Topic 2 - Cultural differences of Influence Strategies in Marketing Channels in China Topic 3 - What drives word-of-mouth: the network perspective of customer equity To
Speaker
All speakers are marketing PhD students at Wuhan University. They are research assistants at City University of Hong Kong Topic 1 - Guo Rui, Topic 2 - Li Xiaoling, Topic 3 - Yang Lihua, Topic 4 - Yao Qi, Topic 5 - Zhang Sifei
21-Apr-2009
Topic
The Relationship between Strategic Orientation, Resource Complementarity and Performance: International Strategic Alliances in China
Speaker
Dr. Yanni Yan, Associate Professor, Department of Marketing, City University of Hong Kong
14-Apr-2009
Topic
BPO, Business Process Outsourcing - an analysis of Yunnan Province's BPO market
Speaker
Dr. Yiming Dong, Associate Professor, Faculty of Management and Economics, Kunming University of Science and Technology
Jan-Mar
No seminar
2008
Oct-Dec
15-Dec-2008
Topic
Mobile Advertising Regulation in Japan
Speaker
Dr. Hairong Li, Associate Professor, College of Communication Arts and Sciences, Michigan State U
15-Dec-2008
Topic
An Investigation of Sales Control, Salesperson Behavior, and Customer Response in China's B2B Market
Speaker
Dr. Guangping (Walter) Wang, Associact Professor, School of Graduate Professional Studies, Pennsylvania State U
28-Nov-2008
Topic
Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit (Inter-U Research Seminar no. 11)
Speaker
Dr. Jiewen Hong, Assistant Professor, Department of Marketing, The Hong Kong University of Science and Technology
14-Nov-2008
Topic
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery (Inter-U Research Seminar no. 10)
Speaker
Dr. Cheng Qiu, Assistant Professor, School of Business, The University of Hong Kong
24-Oct-2008
Topic
How Does Customer Participation Drive Performance Outcomes? The Salience of Value Cocreation and Culture (Inter-U Research Seminar no. 9)
Speaker
Dr. Kimmy Chan, Assistant Professor, Department of Management and Marketing, The Hong Kong Polytechnic University
02-Oct-2008
Topic
The Effects of Customer Participation on Service Outcomes: A Fit Perspective
Speaker
Ms. Beibei (Bacy) DONG, Ph. D. Candidate of Marketing, University of Missouri
Jul-Sep
11-Sep-2008
Topic
Trust in Relational Service Exchange: Empirical Evidence of Cross-Cultural Differences from an 11 Country Study
Speaker
Mr. Jan H. Schumann, PhD Student, Department of Services and Technology Marketing, Technische Universität München, Germany
04-Sep-2008
Topic
Managing Customer-Initiated Contacts for Profits
Speaker
Prof. Florian Wangenheim, Professor & Chair for Services and Technology Marketing, Technische Universitaet Munchen, Germany
28-Aug-2008
Topic
Of baits, locks, and switches: How switching costs affect customer relationship management
Speaker
Dr. Chen Yu Xin, Associate Professor, Leonard N. Stern School of Business, New York University
26-Aug-2008
Topic
Exploring a Paired Comparison Method for Personnel Evaluation: Improvement of the Method in AHP
Speaker
Ms. Hairu Yang, PhD Candidate, Department of Marketing, City University of Hong Kong
28-Jul-2008
Topic
GRF application (Inter-U Research Seminar no. 8)
Speaker
Dr. Wenyu Dou, Dr. Julie Li and Dr. Chenting Su, Department of Marketing, City University of Hong Kong
17-Jul-2008
Topic
1) Business Investment as Corporate Development and Control Factors in the Performance of Sino-Foreign Firms 2) A study on inexperienced consumer's window shopping behavior in Chinese online context: a transaction cost model
Speaker
Dr. Yanni Yan, Associate Professor, & Sophie Zhang, Hua, PhD Candidate Department of Marketing, City University of Hong Kong
10-Jul-2008
Topic
Global Account Management Strategies: Drivers and Outcomes
Speaker
Dr. Shaoming Zou, Associate Professor, Robert J. Trulaske, Sr. College of Business, University of Missouri
08-Jul-2008
Topic
Competitive Position, Managerial Ties, and Profitability of Foreign Firms in China: An Interactive Perspective
Speaker
Dr. Julie Li, Assistant Professor, Department of Marketing, City University of Hong Kong
04-Jul-2008
Topic
Consumer envy and marketing (Inter U. Research Seminar no. 7)
Speaker
Prof. Rusell Belk, Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University
Apr-Jun
16-May-2008
Topic
昆明国际花卉拍卖交易中心运作分析
Speaker
介俊教授, 昆明理工大学管理与经济学院副教授、副院长
06-May-2008
Topic
Social Factors in User Perceptions and Responses to Advertising in Online Social Communities
Speaker
Miss Li Huang, PhD Candidate, Dr. Fue Zeng, Senior Research Associate and Dr. Wenyou Dou, Associate Professor ,Department of Marketing ,City University of Hong Kong
06-May-2008
Topic
Potential Dilution on Weak Brands from Asymmetrical Brand Alliances: Do Brand Alliances Always Help the Weak?
Speaker
Mr. Rui Guo, Research Assistant, Department of Marketing, City University of Hong Kong
29-Apr-2008
Topic
Evolving Impacts of Product-Based Virtual Communities on Brand Consideration Sets and Loyalty
Speaker
Dr. Stella Li, Assistant Professor, Department of Marketing City University of Hong Kong
11-Apr-2008
Topic
Construal Level and Self-control Resource Depletion in Health Risk Assessment (Inter U. Research Seminar no. 6)
Speaker
Dr. Echo Wan, Assistant Professor, School of Business, University of Hong Kong
01-Apr-2008
Topic
The Effects of the Institutional Environment on the Internationalization of Chinese Firms
Speaker
Dr. Daniel Ding, Associate Professor, Department of Marketing, City University of Hong Kong
Jan-Mar
20-Mar-2008
Topic
"70后-90后"生活形态与消费观 - 北京和上海的比较
Speaker
郭毅教授 华东理工大学商学院教授
18-Mar-2008
Topic
Marketing-as-Relationship: Core Cultural Meaning of the Metaphor Across Cultures (Inter U. Research Seminar no. 5)
Speaker
Professor Clyde A. Warden, National Chung Hsing University, College of Business, Department of Marketing, Taichung, Taiwan
04-Mar-2008
Topic
Yes! Spatial Proximity Influences the Adoption of Digital Products
Speaker
Prof. Arvind Rangawamy, Anchel Professor of Marketing Marketing Department, The Smeal College of Business, Penn State University
26-Feb-2008
Topic
The Exploitation of Relationship-based Capabilities on Corporate Development
Speaker
Dr. Yanni Yan, Associate Professor, Department of Marketing
05-Feb-2008
Topic
Attitude towards TV Advertising: Cross-Cultural Study
Speaker
Dr. Fanny Cheung, Assistant Professor, Department of Marketing
2007
Oct-Dec
13-Dec-2007
Topic
中美经贸关系的不确定性与中美战略对话
Speaker
Prof Chen Jiyong, 武汉大学经济与管理学院院长
12-Dec-2007
Topic
Mini Conference
Speaker
Prof Joel Huber, Professor of Marketing, Duke University
11-Dec-2007
Topic
Word-of-Mouth and Price Dispersion in Online Markets
Speaker
Dr. Wu Jianan, Associate Professor, E. J. Ourso College of Business, Louisiana State University
27-Nov-2007
Topic
Extended Self And Avatar In Online Gaming
Speaker
Dr. Jeff Wang, Assistant Professor, Department of Marketing, City University of Hong Kon
09-Nov-2007
Topic
Choosing with Crying Smiles and Laughing Tears: The Dual Effects of Mixed Emotions on Variety Seeking
Speaker
Ms. Hong Jiewen, PhD Candidate, Northwestern University
30-Oct-2007
Topic
Foreign Retailers in North Eastern China: Competitive Strategy and Success Factors
Speaker
Dr. C S Tseng, Associate Professor, Department of Marketing, City University of Hong Kong
23-Oct-2007
Topic
Judging a Book by its Cover: Facial Appearance in Consumer Choice
Speaker
Dr. Zhilin Yang, Associate Professor, Department of Marketing, City University of Hong Kong
16-Oct-2007
Topic
Determinants of Internationalization Strategies: A Study of Chinese Multinational Enterprises
Speaker
Dr. Daniel Ding, Associate Professor, Department of Marketing, City University of Hong Kong
Jul-Sep
11-Sep-2007
Topic
Effects of Wage Dispersion versus Wage Compression on Firm Performance in Chinese Enterprises
Speaker
Dr. Daniel Ding, Associate Professor & Miss Xu Lianzi, Lotus (Ph.D. Candidate), Department of Marketing, City University of Hong Kong
06-Sep-2007
Topic
The Impact of Risk on the Choice of Three Part Tariff Plans
Speaker
Dr. Chong Juin Kuan, Associate Professor, Department of Marketing NUS Business School'National University of Singapore
04-Sep-2007
Topic
Learning About Movies: An Empirical Analysis of the Platform Release Strategy
Speaker
Dr. Yuxin Chen, Associate Professor, Leonard N. Stern School of Business, New York University
31-Jul-2007
Topic
Formal Control, Trust and Opportunism: A Role-Theoretic Perspective
Speaker
Miss Zhou Chen, PhD Candidate, Department of Marketing, City University of Hong Kong
26-Jul-2007
Topic
Political Connections and Business Strategy in Closed and Open Institutional Contexts: The Impact of Types and Destinations of Ties on Business Diversification
Speaker
Dr. Chung Chi-Nien, Assistant Professor, Department of Management & Organization, National University of Singapore
24-Jul-2007
Topic
Mobile Advertising Effectiveness: Perspectives and Empirical Findings
Speaker
Dr. Hairong Li, Associate Professor of Advertising, Michigan State
18-Jul-2007
Topic
关于美中贸易逆差的几个问题
Speaker
陈继勇教授, 武汉大学经济与管理学院院长
17-Jul-2007
Topic
The Performance Implications of Matching Management Leadership Systems with Market Orientation-Innovative Culture Organizational Contexts
Speaker
Dr. Yinghong Wei, Susan, Assistant Professor in Marketing, William S. Spears School of Business, Oklahoma State University
10-Jul-2007
Topic
Internal and External Relationships, Decision Logics, and Supply Chain Outcomes
Speaker
Prof. Jan B. Heide, Irwin Maier Chair in Marketing, University of Wisconsin-Madison
03-Jul-2007
Topic
Incentive Aligned Data Collection Mechanisms
Speaker
Dr. Xin Zhao, Assistant Professor, Department of Marketing, Shidler College of Business, University of Hawaii at Manoa
Apr-Jun
26-Jun-2007
Topic
Conspicuous Sharing and Presentation of Self: A Netnography of Consumption-oriented Blogs in China
Speaker
Dr. Xin Zhao, Assistant Professor, Department of Marketing, Shidler College of Business, University of Hawaii at Manoa
12-Jun-2007
Topic
Topic (1): Foreign Retailers in Dalian: Competitive Strategy and Success Factors Topic (2): Exploitation of Firm-specific Resources and Capabilities in Chinese Firms
Speaker
Dr. C S Tseng, Department of Marketing, City University of Hong Kong
29-May-2007
Topic
Sales Control and Customer Relationship Management
Speaker
Dr. Walter Wang, Associate Professor, School of Graduate Professional Studies, Pennsylvania State University
23-May-2007
Topic
How Company Image Affects Channel Distributors' Relationship with Manufacturers
Speaker
Dr. Wang Haizhong, Professor of Marketing, School of Business, Zhong Shan University
15-May-2007
Topic
Global Agents and Local Clients: The Role of Knowledge Asymmetry, Learning Orientation, and Adaptation in Agency Relationship Satisfaction
Speaker
Dr. Wenyu Dou, Dr. Chenting Su and Prof Zhou Nan, Department of Marketing, City University of Hong Kong
08-May-2007
Topic
医疗实务之知识管理:《老人院知识库》的建立
Speaker
Prof Oliver Yan, Professor, Department of Marketing, City University of Hong Kong
04-May-2007
Topic
Do Spoilers Spoil Your Movie Enjoyment? A Focusing Illusion Explanation
Speaker
Dr. Alex Tsang, Assistant Professor, Department of Marketing Hong Kong Baptist University
03-May-2007
Topic
Effects of Forced Answering and "Prefer Not to Answer" in Internet-Based Survey Data Collection
Speaker
Dr. Gerald Albaum, Research Professor, Robert O. Anderson Schools of Management, University of New Mexico
26-Apr-2007
Topic
中国大陆市场营销环境中的几个重要问题
Speaker
胡其辉教授, 云南大学经济学院
13-Apr-2007
Topic
Effects of Two Dimensions of Psychological Distance on Consumer Evaluations
Speaker
Dr. Meng Zhang, Assistant Professor, Department of Marketing, The Chinese University of Hong Kong
04-Apr-2007
Topic
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
Speaker
Dr. Min Ding, Assistant Professor, Pennsylvania State University
Jan-Mar
13-Mar-2007
Topic
An Institutional Theory of Attitudes towards Sex-Appeal Advertising.
Speaker
Dr. Chung-leung Luk, Assistant Professor, Department of Marketing, City University of Hong Kong.
06-Mar-2007
Topic
Modeling Credit Card 'Share of Wallet': Solving The Incomplete Information Problem.
Speaker
Dr. Yuxin Chen, Associate Professor, Leonard N. Stern School of Business, New York University.
02-Mar-2007
Topic
Reflexive Learning in Product-based Virtual Community: Effects and Heuristics.
Speaker
Ms. Li Yi Yan, Stella, PhD Candidate in Marketing, School of Business, The University of Hong Kong.
13-Feb-2007
Topic
Uncovering the influence of brand's European connotation on its evaluation: Polish student's view.
Speaker
Ms. Marta K. Dowejko, PhD Candidate, Solvay Business School, Free University of Brussels, Belgium.
02-Feb-2007
Topic
Communicating Product Quality through Ingredient Branding.
Speaker
Dr. Liyuan Wei, Assistant Professor, Department of Marketing, City University of Hong Kong.
15-Jan-2007
Topic
The Persuasiveness of Positive Online Reviews: Consumers' Intuitive Theories About Evaluative-Cognitive Consistency.
Speaker
Dr. Ann E. Schlosser, Associate Professor, University of Washington, Seattle.
2006
Oct-Dec
29-Dec-2006
Topic
"品牌關係研究回顧與展望"之摘要.
Speaker
周志民教授, 副教授,管理学院, 副主任,市场营销系, 深圳大学.
19-Dec-2006
Topic
Trade-offs in cognitive and affective components of business customer loyalty.
Speaker
Mr. Regan Lam, Instructor, Department of Marketing, City University of Hong Kong.
12-Dec-2006
Topic
An analysis of strategic determinants in international joint ventures: Does learning affect decision-making?s
Speaker
Dr. Yanni Yan, Associate Professor, Department of Marketing, City University of Hong Kong.
12-Dec-2006
Topic
Strategic Implications from Surging Chinese Manufacturing Industries: The Case of Galanz, a Microwave Oven Producer.
Speaker
Dr. Daniel Ding, Associate Professor, Department of Marketing, City University of Hong Kong.
06-Dec-2006
Topic
Alternative Origins to Interorganizational Trust: An Interdependence Perspective on the Shadow of the Past and the Shadow of the Future.
Speaker
Dr. Laura Poppo, Associate Professor, Department of Management, Pamplin College of Business Virginia Polytechnic and State University.
28-Nov-2006
Topic
It's Who You Owe That Counts : Social Relationships and Consumption.
Speaker
Dr. Jeff Wang, Assistant Professor, Department of Marketing, City University of Hong Kong.
21-Nov-2006
Topic
Is Innovation A Panacea In Today's Business World? A Literature Review On Innovation Research.
Speaker
Miss Zheng Xu, Vivian, PhD. Candidate, Department of Marketing, City University of Hong Kong.
14-Nov-2006
Topic
Wage Structure and Company Performance in Chinese Enterprises.
Speaker
Dr. Daniel Ding, Associate Professor & Miss Xu Lianzi, Lotus, PhD. Candidate, Department of Marketing, City University of Hong Kong.
31-Oct-2006
Topic
Cultural Distance, Entry Timing, and Brand Personality.
Speaker
Dr. Wenyu Dou, Associate Professor, Department of Marketing, City University of Hong Kong.
18-Oct-2006
Topic
Building A Vibrant Chinese Marketing Research Community.
Speaker
Prof. Joel Huber, Allan D. Schwartz Professor of Marketing, Fuqua School of Business, Duke University.
10-Oct-2006
Topic
A Structured Approach To Describing Service For Creating A Delightful Experience.
Speaker
Dr Leung, John W K, Associate Professor, Department of Marketing, City University of Hong Kong.
Jul-Sep
26-Sep-2006
Topic
Organizational Differences in Wage Structure in Transition: A Study of Chinese Enterprises.
Speaker
Miss Xu, Lotus L Z, Ph.D. Candidate, Department of Marketing, City University of Hong Kong.
19-Sep-2006
Topic
Corporate Entrepreneurship and Firm Performance of Chinese Firms.
Speaker
Dr Ding, Daniel Z Q, Associate Professor, Department of Marketing, City University of Hong Kong.
05-Sep-2006
Topic
Why does a consumer participate in the co-creation? A theoretical and empirical study on consumer crestivity.
Speaker
Dr Xu, Lan, Senior Research Associate, Department of Marketing, City University of Hong Kong.
Apr-Jun
15-Jun-2006
Topic
The Non-Celebrity Foreign versus Local Endorser Effect on Ad Processing in Emerging Economies: An Integrated Perspective.
Speaker
Wang Xuehua, Ph.D. Candidate, Department of Marketing, City University of Hong Kong.
23-May-2006
Topic
Global Sourcing Strategy and Performance : From Good, Services, to Knowledge.
Speaker
Dr. Janet Y. Murray, E. Desmond Lee Professor for Developing Women Leaders Entrepreneurs in International Business, Department of Marketing, University of Missouri-St. Louis.
16-May-2006
Topic
Factors Influencing Adoption and the Usage of Inter-organizational Internet Communication: Evidences from China.
Speaker
Mr. Vincent Fok, Instructor I, Department of Marketing, City University of Hong Kong.
09-May-2006
Topic
Strategic HRM Practices and Their Impact on Company in Chinese Enterprises.
Speaker
Dr. Gloria Lan GE, Assoicate Professor, Griffith University, Australia, Dr. Syed Akhtar, Assoicate Professor, Department of Management, City University of Hong Kong, Dr. Daniel DING, Assoicate Professor, Department of Marketing, City University of Hong Ko
04-May-2006
Topic
Strategy of Foreign Retailers in China.
Speaker
Dr. Tseng, Choo Sin, Assoicate Professor, Department of Marketing, City University of Hong Kong.
25-Apr-2006
Topic
A Comparative Study of Corporate Management Interaction.
Speaker
Dr. Yan, Yanni M P & Dr. Tseng, Choo Sin, Assoicate Professor, Department of Marketing, City University of Hong Kong.
11-Apr-2006
Topic
Investigating the drivers of SMEs' banking loyalty in Hong Kong.
Speaker
Regan Lam, Instructor I, Department of Marketing, City University of Hong Kong.
Jan-Mar
28-Mar-2006
Topic
Services : How Are They Viewed Throughout the World.
Speaker
Lawrence F. Cunningham, Term Professor of Marketing, The Business School, University of Colorado at Denver.
15-Feb-2006
Topic
錦上如何添花? 消費升級時代的行銷策略.
Speaker
彭泗清教授,市場行銷系副教授,北京大學光華管理學院.
24-Jan-2006
Topic
中國中產階級 : 現實還是幻象.
Speaker
周曉虹教授.