Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Programs & Admissions
PhD Marketing

The PhD Marketing in Marketing at City University of Hong Kong is a scholarly and research based program. It prepares students for academic careers in research and teaching at universities. The Program's goal is to provide students with an educational foundation that will enable them to contribute to the marketing discipline through the development, integration, and dissemination of knowledge.

Selected Research Areas

  • Marketing Strategy, Marketing Channels, B2B Marketing, Strategic Management
  • Consumer Behavior
  • Quantitative Marketing, Marketing Modeling
  • International Marketing, International Business
  • Marketing in China

Excellent Faculty

CityU's marketing faculty received their doctoral degrees from top universities in the world. They have published in top-tier marketing and management journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Management Science, Information Systems Research, Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, among others. Importantly, the faculty takes an active role in doctoral education, enthusiastically working with doctoral students through coursework, mentorship, and research collaboration.

Exceptional Resources

Marketing students have a number of resources to support their study. Generous scholarship and state-of-art facilities are provided to all Ph.D. students. Sufficient funding is available for students to attend international conferences and research excellence award is given to best students every year. Ph.D. exchange at other top universities is encouraged and additional funding is offered. Students also enjoy more than a 1:1 student-to-faculty ratio, minimal teaching loads, and a collegial atmosphere.


Applications for admission should be made online at the website of the Chow Yei Ching School of Graduate Studies ( of City University of Hong Kong.

For more information about application, please refer to the Admissions Handbook (, a research proposal in Department of Marketing is optional. For application enquiries, please contact

To know more about the Ph.D program in Marketing, please contact

Dr. XU Zibin
Assistant Professor
Research Degree Coordinator
Email :