Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
About Us
Departmental Academic Advisor
Prof. CHEN Yuxin
Dean of Business, Director of NYU Shanghai CBER, Distinguished Global Professor of Business, NYU Shanghai; Global Network Professor, NYU
Areas of Expertise:
Data-driven Marketing, Internet Marketing, Competitive Strategies, Structural Empirical Models, Bayesian Econometric Methods