Department of Marketing, City University of Hong Kong
College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
Research
Research Project
2017
Project No.
9042417
Type
GRF
Principal Investigator
Prof Chenting SU
Project Title
Between Contracts and Trust: Disentangling the Safeguarding and Coordination Effects over the Relationship Lifecycle
Start Date
01-Jan-2017
Complete Date
31-Dec-2018
Project No.
9680194
Type
MFPRC
Principal Investigator
Prof Zhilin YANG
Project Title
Market Evolution and Brand Competitive Dynamics: An Institutional Analysis
Start Date
18-Jan-2017
Complete Date
31-Dec-2018
Project No.
7200528
Type
StUp
Principal Investigator
Dr Huazhong ZHAO
Project Title
Status Leaders, Hubs, and Their Social Influence
Start Date
01-Feb-2017
Complete Date
31-Jan-2019
Project No.
7200554
Type
StUp
Principal Investigator
Dr Joowon PARK
Project Title
Exploring the Effect of Possession on Consumer Behavior
Start Date
01-Oct-2017
Complete Date
30-Sep-2019
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2016
Project No.
9042270
Type
GRF
Principal Investigator
Dr. Maggie Chuoyan DONG
Project Title
Being Secure While Being Dependent: Dependence Balancing Strategies for Weaker Partners in Channel Relationships
Start Date
01-Jan-2016
Complete Date
30-Jun-2018
Project No.
9042257
Type
GRF
Principal Investigator
Dr. Jeff Jianfeng WANG
Project Title
Knowledge Co-Creation in Marketing Channel
Start Date
01-Jan-2016
Complete Date
31-Dec-2017
Project No.
9042274
Type
GRF
Principal Investigator
Prof. William Haibin YANG
Project Title
The Impact of Environmental Uncertainty on Corporate philanthropy: Evidence from a Transition Economy
Start Date
01-Jan-2016
Complete Date
30-Jun-2018
Project No.
9042250
Type
GRF
Principal Investigator
Dr. Xu ZHENG
Project Title
Unnatural Relationship Dissolution in Franchise Relationships: A Dual-Agency Perspective
Start Date
01-Jan-2016
Complete Date
31-Dec-2017
Project No.
9048052
Type
ECS
Principal Investigator
Dr. Kitty Yu WANG
Project Title
Do Mobile Messaging Apps Decrease the Revenue of Wireless Carriers?
Start Date
06-Jan-2016
Complete Date
30-Jun-2018
Project No.
7004784
Type
SRG-Fd
Principal Investigator
Prof William Haibin YANG
Project Title
Tie-based Corporate Political Strategy in Buyer-supplier Relationships: A Relational Perspective
Start Date
27-Sep-2016
Complete Date
30-Sep-2018
Project No.
7004789
Type
SRG-Fd
Principal Investigator
Dr Stella Yiyan LI
Project Title
Consumer Reflexivity and Online Collaboration: A Field Study on the Dynamic and Reflexive Process of Consumer Engagement in Online Collaboration
Start Date
27-Sep-2016
Complete Date
30-Sep-2018
Project No.
7004782
Type
SRG-Fd
Principal Investigator
Dr Liyuan WEI
Project Title
Expertise vs. Ties in Project-based Enterprises: Evidence from Feature Film Directors
Start Date
01-Oct-2016
Complete Date
30-Sep-2018
Project No.
7004783
Type
SRG-Fd
Principal Investigator
Prof Julie Juan LI
Project Title
More Than Meets the Eye: Graphical Displays of Word of Mouth and Consumer Decisions
Start Date
01-Oct-2016
Complete Date
30-Sep-2018
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2015
Project No.
9042139
Type
GRF
Principal Investigator
Dr Stella Yiyan LI
Project Title
A Longitudinal Examination of the Roles of Project Designs and Social Engagement in a Dynamic Crowdfunding Process
Start Date
01-Jan-2015
Complete Date
31-Dec-2016
Project No.
9042146
Type
GRF
Principal Investigator
Prof Chenting SU
Project Title
How Can I Trust You? Trust Ambivalence and Governance Complexity in Intreorganizational Relationships
Start Date
01-Jan-2015
Complete Date
31-Dec-2016
Project No.
9042151
Type
GRF
Principal Investigator
Dr Xiaohua Zeng
Project Title
Consumption in the Context of Positive and Negative Social Interactions
Start Date
01-Jan-2015
Complete Date
31-Dec-2016
Project No.
7004532
Type
SRG-Fd
Principal Investigator
Dr Liwen CHEN
Project Title
When Smart People Playing Games with Not So Smart People: Application of Cognitive Hierarchy in Operations Management and Marketing Research
Start Date
01-Oct-2015
Complete Date
30-Sep-2017
Project No.
7004571
Type
SRG-Fd
Principal Investigator
Dr Liyuan WEI
Project Title
Observational Versus Private Learning in Online Peer-to-Peer Lending
Start Date
01-Oct-2015
Complete Date
31-Mar-2018
Project No.
7004572
Type
SRG-Fd
Principal Investigator
Dr Lan JIANG
Project Title
Good Ideas Breed Creativity, Bad Ideas Breed Appropriateness: Group Idea Generation in Consumption Contexts
Start Date
01-Oct-2015
Complete Date
30-Sep-2017
Project No.
7004573
Type
SRG-Fd
Principal Investigator
Prof Julie Juan LI
Project Title
Listening to the Same or Different Voices of Strangers? Effects of Multiple Reference Points on Consumer Preference for Word-of-Mouth Dispersion
Start Date
01-Oct-2015
Complete Date
30-Sep-2017
Project No.
9042272
Type
GRF
Principal Investigator
Prof. Julie Juan LI
Project Title
The Confluence of Exchange Hazards and Institutional Forces on Opportunism in an Emerging Market
Start Date
01-Oct-2015
Complete Date
31-Dec-2017
Project No.
9042274
Type
GRF
Principal Investigator
Prof William Haibin YANG
Project Title
The Impact of Environmental Uncertainty on Corporate philanthropy: Evidence from a Transition Economy
Start Date
01-Nov-2015
Complete Date
31-Oct-2018
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2014
Project No.
9041959
Type
GRF
Principal Investigator
Prof Julie Juan LI
Project Title
An Examination of Trust Repair upon Supply Chain Disruptions: The Role of Organizational Justice
Start Date
01-Jan-2014
Complete Date
30-Jun-2016
Project No.
9042005
Type
ECS
Principal Investigator
Dr. Na WEN
Project Title
Does Thinking "Outside of the Box" Make People Feel "Full"?: The Influence of Consumer Creativity on Satiation for Unhealthy Foods
Start Date
01-Jan-2014
Complete Date
31-Dec-2016
Project No.
9041971
Type
GRF
Principal Investigator
Prof Zhilin YANG
Project Title
Exploring Interorganizational Guanxi: A Dyadic, Longitudinal Study of Channel Management in China
Start Date
01-Jan-2014
Complete Date
31-Dec-2016
Project No.
7200400
Type
StUp
Principal Investigator
Dr. Lan JIANG
Project Title
Society or the Environment? Understanding How Consumers Perceive Corporate Sustainability Initiatives
Start Date
01-Apr-2014
Complete Date
31-Mar-2016
Project No.
9042458
Type
GRF
Principal Investigator
Dr Stella Yiyan LI
Project Title
Tap Into Product Cocreation Model-Crowd, Idea, Product Development, and Market Performance In Crowdsourcing
Start Date
01-Jul-2014
Complete Date
30-Sep-2017
Project No.
9042131
Type
GRF
Principal Investigator
Prof Wenyu DOU
Project Title
Too hurry to decide" : A " Big Data" Investigation of Antecedents and Consequences of Bidder Decision Quality in Fast Live Auctions
Start Date
01-Aug-2014
Complete Date
31-Jul-2016
Project No.
9042147
Type
GRF
Principal Investigator
Dr Jeff Jianfeng WANG
Project Title
Managerial Ties, Knowledge Acquisition, and Institutional Environment
Start Date
01-Sep-2014
Complete Date
31-Aug-2016
Project No.
7004267
Type
SRG-Fd
Principal Investigator
Dr Liwen CHEN
Project Title
Private Labels: Should Retailers Keep Them Private or Not?
Start Date
01-Oct-2014
Complete Date
30-Sep-2015
Project No.
7004293
Type
SRG-Fd
Principal Investigator
Dr Liyuan WEI
Project Title
Using Reward to Mitigate Moral Licensing Effect
Start Date
01-Oct-2014
Complete Date
30-Sep-2015
Project No.
7004294
Type
SRG-Fd
Principal Investigator
Dr Na WEN
Project Title
"Go" on Blue and "Stop" on Red? Exploring the Effect of Color on Social Networking Addiction
Start Date
01-Oct-2014
Complete Date
30-Sep-2015
Project No.
7004295
Type
SRG-Fd
Principal Investigator
Dr Kitty Yu WANG
Project Title
Luxury for the Masses? – Advertising Competition in the Chinese Luxury Fashion Market
Start Date
01-Oct-2014
Complete Date
30-Sep-2015
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2013
Project No.
9041827
Type
GRF
Principal Investigator
Dr Stella LI
Project Title
Engage Consumers to Harness the Power of Value Co-Creation: A Longitudinal Field Study
Start Date
01-Jan-2013
Complete Date
31-Dec-2014
Project No.
7200348
Type
StUp
Principal Investigator
Dr. Kitty Yu WANG
Project Title
Competitive Strategies in Industries with Network Externalities
Start Date
01-May-2013
Complete Date
30-Apr-2015
Project No.
9041954
Type
GRF
Principal Investigator
Dr Maggie Chuoyan DONG
Project Title
Do Better-than-Fair Rewards Pay Off? An Examination of Distributors' Responses to Favorably Unfair Rewards
Start Date
01-Sep-2013
Complete Date
31-Aug-2015
Project No.
7004131
Type
SRG-Fd
Principal Investigator
Prof Chenting SU
Project Title
Developing Trust Beliefs into Trust Behavior: Antecedents and Moderators
Start Date
01-Oct-2013
Complete Date
30-Sep-2014
Project No.
7004132
Type
SRG-Fd
Principal Investigator
Dr. Jianfeng WANG
Project Title
Knowledge Co-Creation in Vertical Alliances: An Examination from Resource-Based and Dynamic Capability Perspectives
Start Date
01-Oct-2013
Complete Date
30-Sep-2014
Project No.
7004133
Type
SRG-Fd
Principal Investigator
Dr. William Haibin YANG
Project Title
Formation of Inter-industry Alliances: Resource Dependences and Network Advantages
Start Date
01-Oct-2013
Complete Date
30-Sep-2014
Project No.
7004145
Type
SRG-Fd
Principal Investigator
Dr. Kitty Yu WANG
Project Title
Understanding the Value of Multiple Channels: An Investigation of the Online vs. Offline Channel Interactions in Retailing
Start Date
01-Oct-2013
Complete Date
30-Sep-2014
Project No.
9042004
Type
ECS
Principal Investigator
Dr. Xu ZHENG
Project Title
Marketing Assets, Marketing Actions, and Firms' Response Strategies to Exogenous Shocks
Start Date
01-Dec-2013
Complete Date
30-Nov-2015
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2012
Project No.
9041715
Type
GRF
Principal Investigator
Prof Chenting SU
Project Title
Behavior Control and Perceptions of Trust in Marketing Channels: Does a Friend Role Matter?
Start Date
01-Jan-2012
Complete Date
31-Dec-2013
Project No.
9041724
Type
GRF
Principal Investigator
Dr Xiaohua ZENG
Project Title
Do Online Friends Matter? Consumption and Creation of User-generated Content
Start Date
01-Jan-2012
Complete Date
31-Dec-2013
Project No.
9680022
Type
NSFC
Principal Investigator
Dr Zhilin YANG
Project Title
Antecedents and Consequences of Embedded Ties as a Governance Strategy in Marketing Channels: A Longitudinal and Dyadic Study
Start Date
01-Jan-2012
Complete Date
31-Dec-2014
Project No.
7008150
Type
SRG
Principal Investigator
Dr Wenyu DOU
Project Title
Choice Consequences of Consumer Creativity:Implications for Firm Marketing and Consumer Welfare
Start Date
01-May-2012
Complete Date
30-Apr-2014
Project No.
7008146
Type
SRG
Principal Investigator
Dr Julie LI
Project Title
External Learning and New Product Performance: The Moderating Role of Knowledge Base and Market Forces
Start Date
01-May-2012
Complete Date
30-Apr-2014
Project No.
7008141
Type
SRG
Principal Investigator
Dr Yanni YAN
Project Title
The Impact of Institutional Governance on Firm Performance: The Trust-oriented Governance Perspective
Start Date
01-May-2012
Complete Date
30-Apr-2014
Project No.
7008139
Type
SRG
Principal Investigator
Dr Zhilin YANG
Project Title
The Effect of Institutional Forces on Interfirm Governance Mechanisms and Exchange Outcomes
Start Date
01-May-2012
Complete Date
30-Apr-2014
Project No.
9041815
Type
GRF
Principal Investigator
Prof Wenyu DOU
Project Title
Choice Consequences of Consumer Creativity: Implications for Firm Marketing and Consumer Welfare
Start Date
01-Sep-2012
Complete Date
31-Aug-2014
Project No.
7002904
Type
SRG-Fd
Principal Investigator
Dr Na WEN
Project Title
From Simple Design to Big Profits: The Impact of Visual Design Elements on Preferences Reversals Decision Processes, Choice Quality, and Retail Store Sales
Start Date
01-Oct-2012
Complete Date
30-Sep-2013
Project No.
7002905
Type
SRG-Fd
Principal Investigator
Prof Zhilin YANG
Project Title
Kowledge Acquisitions in Marketing Channels: How Do Institutional Environments Matter?
Start Date
01-Oct-2012
Complete Date
30-Sep-2013
Project No.
7002903
Type
SRG-Fd
Principal Investigator
Dr Julie LI
Project Title
An Examination of Social Capital and Opportunism in Buyer-Seller Exchanges
Start Date
01-Oct-2012
Complete Date
30-Sep-2013
Project No.
7200313
Type
StUp
Principal Investigator
Dr Wenxia GUO
Project Title
Help me or Help You: The Influence of Self-Construal on the Message Appeals
Start Date
01-Oct-2012
Complete Date
30-Sep-2014
Project No.
7200321
Type
StUp
Principal Investigator
Dr Vivian ZHENG
Project Title
Marketing Assets, Marketing Actions, and Firms' Response Strategies to Exogenous Shocks
Start Date
01-Nov-2012
Complete Date
31-Oct-2014
Project No.
9041842
Type
GRF
Principal Investigator
Dr. William YANG
Project Title
Internal Resources, External Resources and the Innovation of Start-up Firms in China: A Temporal Dynamic Model
Start Date
01-Nov-2012
Complete Date
31-Oct-2015
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2011
Project No.
9041604
Type
GRF
Principal Investigator
Dr Julie Juan LI
Project Title
Partner Noncooperation and Relationship Recuperation in Buyer-Supplier Relationships: A Longitudinal Examination
Start Date
01-Jan-2011
Complete Date
31-Dec-2012
Project No.
7008119
Type
SRG
Principal Investigator
Dr. Na WEN
Project Title
Is Information Aesthetics Always Better? Effects of Aesthetic Elements on Consumer Decision-making
Start Date
01-May-2011
Complete Date
30-Apr-2013
Project No.
7008124
Type
SRG
Principal Investigator
Dr. Zhilin YANG
Project Title
Strength of Social Network Ties and Knowledge Transfer: The Role of Guanxi Orientation in China
Start Date
01-May-2011
Complete Date
30-Apr-2013
Project No.
7008127
Type
SRG
Principal Investigator
Dr. Yanni YAN
Project Title
Relationship Capability, Creation of Trust and Control: Differing Perspectives on International Strategic Alliances
Start Date
01-May-2011
Complete Date
30-Apr-2013
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2010
Project No.
9041466
Type
GRF
Principal Investigator
Prof Nan ZHOU
Project Title
A Longitudinal Investigation of the Value Co-creation Process in Business-to-Business Market
Start Date
01-Jan-2010
Complete Date
31-Dec-2011
Project No.
9041519
Type
GRF
Principal Investigator
Dr. Xiaohua ZENG
Project Title
Fixed Price versus Bargaining: Competitive Implications of Asymmetric Pricing Formats
Start Date
01-Jan-2010
Complete Date
31-Dec-2012
Project No.
7002532
Type
SRG
Principal Investigator
Dr. Yanni YAN
Project Title
Creating a Competitive Landscape for Resource Investment: Bilateral Analyses of Capability Deployment and Control in Sino-Foreign Firms
Start Date
01-Apr-2010
Complete Date
31-Mar-2012
Project No.
9041587
Type
GRF
Principal Investigator
Dr. Wenyu DOU
Project Title
Modeling Longitudinal E-Commerce Sales Responses with Attribute-Level Consumer Review Scores Using Text Mining
Start Date
01-Aug-2010
Complete Date
31-Jul-2012
Project No.
9041585
Type
GRF
Principal Investigator
Dr. Wenyu DOU
Project Title
Explaining Brand Website Design and Consumer Reaction toward Online Branding: A Web Perception-Reaction
Start Date
01-Aug-2010
Complete Date
31-Jul-2013
Project No.
7200220
Type
StUp
Principal Investigator
Dr. Liwen CHEN
Project Title
Store Brand Development in China : Theory and Application
Start Date
01-Oct-2010
Complete Date
30-Sep-2012
Project No.
7200221
Type
StUp
Principal Investigator
Dr. Na WEN
Project Title
Visual and Cognitive Walls: Implications for Consumer Decision-making
Start Date
01-Oct-2010
Complete Date
30-Sep-2012
Project No.
7002633
Type
SRG-Fd
Principal Investigator
Dr. Jianfeng WANG
Project Title
Team Purchase in China: Antecedents and Consequences
Start Date
01-Oct-2010
Complete Date
30-Sep-2012
Project No.
9041618
Type
GRF
Principal Investigator
Dr Zhilin YANG
Project Title
How Do Businesspeople Get Embedded? A Longitudinal Study of the Influence of Economic, Institutional, and Social Forces on Embedded Ties in Interfirm Relationships
Start Date
01-Nov-2010
Complete Date
31-Oct-2013
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2009
Project No.
9041409
Type
GRF
Principal Investigator
Dr Julie Juan LI
Project Title
Social Capital, Legal Contracts, and Market Knowledge Acquisition in Supplier-Buyer Relationships
Start Date
01-Jan-2009
Complete Date
31-Dec-2010
Project No.
9041414
Type
GRF
Principal Investigator
Dr Chenting SU
Project Title
Teaching Agents to Buy (TAB): An Incentive Aligned Decision Rule Elicitation Method
Start Date
01-Jan-2009
Complete Date
31-Dec-2010
Project No.
7002418
Type
SRG
Principal Investigator
Dr. Julie Juan LI
Project Title
Response Strategies to Noncooperative Incidents in Distribution Partnerships
Start Date
01-Apr-2009
Complete Date
31-Mar-2011
Project No.
7002429
Type
SRG
Principal Investigator
Dr. Wenyu DOU
Project Title
Synergetic Effects of Advertising and Interpersonal Communications in Social Networking Media : Theory and Field Experiments
Start Date
01-Apr-2009
Complete Date
31-Mar-2011
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2008
Project No.
9041295
Type
GRF
Principal Investigator
Dr Liyuan WEI
Project Title
Motion Pictures from a Matching Perspective (1) Empirically Estimating the Matching Value between Movie Scripts and Cast (2) Estimating the Value of Movie Scripts
Start Date
01-Jan-2008
Complete Date
31-Dec-2010
Project No.
7200113
Type
StUp
Principal Investigator
Dr Stella Yiyan LI
Project Title
Assessing the Longitudinal Influence of Virtual Community on Consumers' Brand Decision Making
Start Date
01-Feb-2008
Complete Date
31-Jan-2010
Project No.
7002247
Type
SRG
Principal Investigator
Dr Chenting SU
Project Title
Dependence Asymmetry, Structural Trust, and Relational Behaviors in Chinese Seller-Buyer Relationships
Start Date
01-Apr-2008
Complete Date
31-Mar-2010
Project No.
7002255
Type
SRG
Principal Investigator
Dr Zhilin YANG
Project Title
Exploring the Governance Mechanisms of Quasi-integration in Marketing Channels
Start Date
01-Apr-2008
Complete Date
31-Mar-2010
Project No.
7002259
Type
SRG
Principal Investigator
Dr. Wenyu DOU
Project Title
Consumer Online Search Strategy and Its Implications for Search Engine Marketing
Start Date
01-Apr-2008
Complete Date
30-Sep-2009
Project No.
7002246
Type
SRG
Principal Investigator
Dr. Julie Juan LI
Project Title
Market Knowledge Acquisition in Supplier-Buyer Relationships: The Effects of Social Capital and Contracts
Start Date
01-Apr-2008
Complete Date
31-Mar-2010
Project No.
9041399
Type
GRF
Principal Investigator
Dr Wenyu DOU
Project Title
Consumer Online Search Strategy and Its Implications for Search Engine Marketing
Start Date
01-Sep-2008
Complete Date
28-Feb-2010
Project No.
7200130
Type
StUp
Principal Investigator
Dr Xiaohua ZENG
Project Title
Determinants of Consumer Price Negotiation: An Empirical Study of Automobile Market
Start Date
01-Oct-2008
Complete Date
30-Sep-2010
Project No.
7200131
Type
StUp
Principal Investigator
Dr Maggie Chuoyan DONG
Project Title
From Channel to Value Chain: The Issue of Corporate Cooperative Capacity
Start Date
01-Oct-2008
Complete Date
30-Sep-2010
Project No.
7002349
Type
SRG-Fd
Principal Investigator
Dr Jeff Jianfeng WANG
Project Title
Magic of Hope: Consumption of Feng Shui in Modern Societies
Start Date
01-Nov-2008
Complete Date
31-Oct-2010
Project No.
7002350
Type
SRG-Fd
Principal Investigator
Prof Nan ZHOU
Project Title
The Effect of Sales Control System on Customer Response
Start Date
01-Nov-2008
Complete Date
31-Oct-2010
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2007
Project No.
9041185
Type
GRF
Principal Investigator
Dr Chenting SU
Project Title
Interfirm and Interpersonal Influence as Two Communication Behaviors in Marketing Channels
Start Date
01-Jan-2007
Complete Date
31-Dec-2008
Project No.
7002145
Type
SRG
Principal Investigator
Dr Yanni Ming-ping YAN
Project Title
Internationalized Chameleon' Organizations: An analysis of Market Orientation, Firm-specific Assets, Capabilities and Performance of Hi-tech Firms in China
Start Date
01-Apr-2007
Complete Date
31-Mar-2009
Project No.
7002147
Type
SRG
Principal Investigator
Dr Julie Juan LI
Project Title
Managerial Networks versus Market Orientation: How do They Matter in Emerging Economies
Start Date
01-Apr-2007
Complete Date
31-Mar-2009
Project No.
7002165
Type
SRG
Principal Investigator
Dr Zhilin YANG
Project Title
Exploring the Mechanism of Relational Governance: Its Structures, Processes, and Effects on Buyer's Costs
Start Date
01-Apr-2007
Complete Date
31-Mar-2009
Project No.
7002182
Type
SRG-Fd
Principal Investigator
Dr Zhilin YANG
Project Title
Decomposing Embedded Ties in Marketing Channels: An Exploration
Start Date
01-Oct-2007
Complete Date
30-Sep-2009
Project No.
7002183
Type
SRG-Fd
Principal Investigator
Dr Chung-leung LUK
Project Title
An Institutional Theory of Attitudes towards Sex-appeal Advertising
Start Date
01-Oct-2007
Complete Date
31-Mar-2009
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme
2006
Project No.
7200065
Type
StUp
Principal Investigator
Dr Julie Juan LI
Project Title
How Face Influences Consumption: A Comparative Study of American and Chinese Consumers
Start Date
01-Sep-2006
Complete Date
28-Feb-2009
Project No.
7200067
Type
StUp
Principal Investigator
Dr Liyuan WEI
Project Title
Dynamic Goal Attainment
Start Date
01-Sep-2006
Complete Date
28-Feb-2009
Project No.
7200069
Type
StUp
Principal Investigator
Dr Jeff Jianfeng WANG
Project Title
A Cross-Cultural Study of Materialism, Consumption Meanings, and Consumer Satisfaction
Start Date
01-Sep-2006
Complete Date
31-Aug-2009
Project Type
[SRG] - CityU Strategic Research Grant
[SRG-Fd] - CityU Strategic Research Grant for unfunded GRF
[StUp] - CityU Start-up Grant for New Staff
[GRF] - RGC General Research Fund
[Ger/HKJRS] - Germany/HK Joint Research Scheme
[NSFC] - The National Natural Science Foundation of China
[ECS] - Early Career Scheme