Department of Marketing, City University of Hong Kong
College of Business - City University of Hong Kong AACSB International EQUIS - European Quality Improvement System
Student & Alumni
Student Activities

Business Leader ForumsOpen

To provide students with a more concrete and in-depth understanding of the marketing field, our Department has regularly invited marketing professionals and successful business leaders from Mainland China, Hong Kong and overseas, to share their marketing views and experience in our Business Leader Forums. Below are some of the speakers who were invited to attend the forum in recent years:

2017 -
2018
2016 -
2017
2015 -
2016
2014 -
2015
2013 -
2014
Semester B
Jan 24, 2018
Topic
讓品牌「飛」得更高更遠 : 2018+ 十大最新營銷趨勢
Speaker
Dr. Jeffrey Hui , 凌羽一博士
Jan 31, 2018
Topic
如何在大時代中成為市場最大
Speaker
Mr. Bruce Lam 林國誠先生
Feb 07, 2018
Topic
打造服務王國的要訣
Speaker
Ms. Kristy Lee
Feb 28, 2018
Topic
影音電訊時代 : Be moved 的市場策略
Speaker
Ms. Simois Ng 吳若谷女士
Mar 06, 2018
Topic
3 Pillars of Building an Indispensable Ecosystem in Retail
Speaker
Mr. Carson MCKELVEY
Mar 07, 2018
Topic
The Power of Agility
Speaker
Dr. Samuel Ling 凌嘉謙博士
Mar 14, 2018
Topic
Innovation Marketing in the Sharing Community Eva
Speaker
Mr. Chester Lo
Mar 21, 2018
Topic
The Practice of Public Relations
Speaker
Ms. Agnes Hui
Semester A
Sep 13, 2017
Topic
我是「風頭躉」, 但我不是KOL
Speaker
Mr. Kenny Tang, Ms. Inky Tse & Mr. Patrick Lam
Sep 20, 2017
Topic
Strategy of HKET Group / Advertising Department to adapt to the changing media landscape
Speaker
Ms. Rachel Kwok
Sep 27, 2017
Topic
折解O2O模式之營銷攻略
Speaker
張龍華先生
Oct 11, 2017
Topic
網絡紅人營銷策略
Speaker
Ms. Andrea Lam
Oct 13, 2017
Topic
MKT4621 experience sharing on research
Speaker
Mr. Vincent Ha & Mr. Sebestian Tan
Oct 14, 2017
Topic
Information Day Guest Speaker
Speaker
Mr. Andy Leung
Oct 18, 2017
Topic
從快速消費品(FMCG)至教育服務業:
Speaker
Mr. Terry Ng
Semester B
Jan 19, 2017
Topic
如何在生活中為顧客「行多步」
Speaker
黎元輝先生
Feb 09, 2017
Topic
中國市場品牌管理 -- 實戰篇
Speaker
Mr. Johnson Lo
Feb 16, 2017
Topic
Trending in Digital Payment
Speaker
Mr. William Ip
Feb 22, 2017
Topic
Business Analytics in Retail Industry
Speaker
Mr. Rocky Chan
Feb 23, 2017
Topic
10 Life Lessons of Entrepreneurship (Cancelled)
Speaker
Mr. Danny Yeung
Feb 28, 2017
Topic
Micro-influencer - The emerging trend of digital PR
Speaker
Mr. Willy Lai
Mar 02, 2017
Topic
從製衣廠至綜合企業: 麗新集團的成功方程
Speaker
劉樹仁先生
Mar 07, 2017
Topic
Managing our hoofprint - The Hong Kong Jockey Club
Speaker
Mr. Isaac Chu
Mar 08, 2017
Topic
21世紀全方位事業策劃!
Speaker
Dr. Louis Poon & Ms. Paula Yang
Mar 09, 2017
Topic
Effective Interviewing Skills for Job Hunters
Speaker
Ms. Dorothy Mok
Mar 10, 2017
Topic
Effective Interviewing Skills for Job Hunters
Speaker
Ms. Dorothy Mok
Mar 11, 2017
Topic
How to create and promote content on YouTube
Speaker
Mr. Lok Cheung
Apr 05, 2017
Topic
Nestlé in Society: Creating Shared Value
Speaker
Mr. Jonathan Dong
Semester A
Sep 08, 2016
Topic
New Business Models and Strategies in the Big Data Era
Speaker
Dr. Lawrence WONG
Sep 22, 2016
Topic
Leading Company Reform
Speaker
Mr. Jeffrey Cheung
Sep 29, 2016
Topic
說故事的Marketer
Speaker
Ms. Doreen Cheng
Oct 05, 2016
Topic
A Growth Journey : from Student to Professional
Speaker
Ms. Dorothy Mok
Oct 06, 2016
Topic
不一樣的品牌管理 T-Factory
Speaker
Mr. Tommy Chan
Oct 15, 2016
Topic
The Dream Maker
Speaker
Mr. Ng Shu Kei
Oct 18, 2016
Topic
Social Commerce nowadays
Speaker
Mr. Wilson Wong
Semester B
Jan 8, 2016
Topic
The Expectation from the Boss
Speaker
Mr. Daryl Choy, Founder, WisdomBoom
Feb 4, 2016
Topic
Social Commerce & Social Media Marketing - the new Digital Era
Speaker
Mr. Wilson Wong, Group Account Director, X Social Group
Feb 24, 2016
Topic
Pathway to Success
Speaker
Mr. Steve Yu, Ex-Division Governor, South West China, Toastmasters International
Feb 25, 2016
Topic
Importance of a Domain Name Strategy in this new domain name age: SEO beats all kinds of marketing!
Speaker
Mr. Pavan Budhrani, Director of Business Development, Dot Asia Organisation Limited
Feb 26, 2016
Topic
Digital Marketing: Behind The Scenes
Speaker
Ms. Paula Yang, General Manager, New Digital Noise Mr. Tetsu Ho, Associate Account Director, New Digital Noise
Feb 29, 2016
Topic
How Hong Kong Science and Technology Parks contributes to sustainable development
Speaker
Mr. Kevin Edmunds, Senior Manager of Sustainable Development, Hong Kong Science and Technology Parks Corporation
Mar 2, 2016
Topic
My Digital Entrepreneurial Journey + Future Digital Marketing Trend
Speaker
Mr. Alvin Lam, Group Business Director, PacificLink iMedia Group
Mar 2, 2016
Topic
Digital Marketing Strategies for Brands
Speaker
Ms. Paula Yang, General Manager, New Digital Noise Ms. Mandy Lee, Manager, Group Marketing, New Digital Noise
Mar 3, 2016
Topic
昂坪360的第一個十年
Speaker
Dr Stella Kwan, Managing Director, Ngong Ping 360 Limited
Mar 3, 2016
Topic
Key challenges in fashion retailing industry : now and future
Speaker
Ms. Ming Wong, General Manager, Calvin Klein (PVH Asia Limited)
Mar 9, 2016
Topic
360-degree Digital & Social Media Marketing Nowadays?
Speaker
Mr. Wilson Wong, Group Account Director, X Social Group
Mar 10, 2016
Topic
從零至十: 如何吸引客人
Speaker
Ms. Ming Chan, General Manager, Hong Kong Airline
Mar 14, 2016
Topic
Canon's (Hongkong) sustainability business activities
Speaker
Mr. Philip Chan, Director of the Business Imaging Solution & Production Printing GroupCanon Hongkong
Mar 17, 2016
Topic
Key lessons learnt in Hong Kong Day,an online platform
Speaker
Mr. Bosco Fung, Account Manager, IT Channel (Asia) Limited, Ms. Wenk Liang, Sales Associate, IT Channel (Asia) Limited
Mar 17, 2016
Topic
Leading Change
Speaker
Ms. Lily Au, Managing Director, General Mills Hong Kong and Taiwan
Apr 01, 2016
Topic
How to build your successful career in Mainland China
Speaker
Mr. Michael Leung
Apr 11, 2016
Topic
Sustainability at Hong Kong International Airport
Speaker
Mr. Mike Kilburn, Mr. Chris Lee
Semester A
Sep 17, 2015
Topic
Marketing in the Digital Age:
1) Digital Marketing in Hong Kong
2) O2O Chances and Challenges in China
Speaker
Mr. KK Chiu, CEO & Founder, UNIKI Group Ltd and Guangzhou Kin Ming IT Ltd.
Sep 24, 2015
Topic
移動營銷新世代
Speaker
Mr. Alex Chung, Marketing and Business Strategy Director, Pizza Hut Hong Kong Management Limited, Jardine Restaurant Group
Oct 6, 2015
Topic
Career Development Program – Build Your Successful Career Sem A 2015-16 - Workshop 1 (Successful CV Writing – How to avoid the fatal mistakes)
Speaker
Ms. Dorothy Mok
Oct 8, 2015
Topic
The 4 Secrets to Happiness : How to Develop Yourself be Professionals
Speaker
Mr. Danny Chan, Chief Praise Maker, Appreciation Paragon Ltd.
Oct 9, 2015
Topic
Ocean Park Story
Speaker
Mr. Joseph Leung, Executive Director, Ocean Park
Oct 14, 2015
Topic
Content Strategy
Speaker
Ms. Christina Lo, Senior Vice President, PCCW Media Limited
Oct 14, 2015
Topic
How It Works?
Speaker
Ms. Rachel Wong, Strategic Planning Director, UM
Oct 15, 2015
Topic
鴻福堂: 傅統涼茶鋪的新生命
Speaker
司徒永富博士, 執行董事, 鴻福堂集團
Oct 15, 2015
Topic
Contributions of LINK to sustainable development
Speaker
Ms. Ellie Tang, Sustainability Manager, LINK
Oct 19, 2015
Topic
WeChat Pay - Revolutionary M-Commerce Platform Between Hong Kong And China
Speaker
Mr. Ian Chan, Business Development Director, International Business Group, Tencent Holdings Limited
Oct 22, 2015
Topic
How Digital & Social Platforms Change Human Behavior
Speaker
Mr. Patrick Tam, Principal Advisor, 3Screens Strategic Advisors Limited
Oct 23, 2015
Topic
Career Development Program – Build Your Successful Career Sem A 2015-16 - Workshop 2 (Effective Interviewing Skills – How to impress Interviewers)
Speaker
Ms Nicola Cheng & Mr Benson Ku
Oct 29, 2015
Topic
雅虎香港:數碼營銷的高峰 Winning in the Era of Big Data and Social Maniac World
Speaker
Mr. Rico Chan, Vice President & General Manager, Yahoo Hong Kong & INSEA sales
Jan 08, 2016
Topic
The Expectation from the Boss
Speaker
Mr. Daryl Choy
Semester B
Jan 9, 2015
Topic
老闆的期望
Speaker
陳振康先生, "上流力系列"作者
Jan 29, 2015
Topic
Culture Makes The City
Speaker
Mr. SK LAM, Creative Director & Curator of AllRightsReserved (ARR)
Feb 5, 2015
Topic
Digital Everywhere
Speaker
Mr. Moski Mok, CEO, PacificLink iMedia Limited, Mr. Lennon Ho, COO, PacificLink iMedia Limited
Feb 12, 2015
Topic
Branding in the Digital Age
Speaker
Mr. KK Tsang, Founder, The Bees Group
Feb 26, 2016
Topic
金牌企業的市場營銷
Speaker
梁珮君女士, 實惠家居執行董事
Mar 2, 2015
Topic
Ideas Behind the Sweet Success of French Pâtisserie
Speaker
Mr. Toni Younes, Founder, Paul Lafayet| Pâtisserie Française, Mr. Merwann Younes, Assistant Director, Paul Lafayet| Pâtisserie Française, Mr. Christophe Younes, Product Development Manager, Paul Lafayet| Pâtisserie Française
Mar 5, 2015
Topic
一個品牌的誕生
Speaker
薛嘉龍先生, 親子王國行政總裁暨創辦人
Mar 6, 2015
Topic
From 0 to 1 : Sharing of successful retail cases
Speaker
Ms. Molly Lam
Mar 10, 2015
Topic
創新:如何把不可能變成可能
Speaker
盧永強先生, 天娛制作有限公司董事
Mar 12, 2015
Topic
What's NOW and what's NEXT for mobile marketing in Hong Kong?
Speaker
Ms. Koyi Wu, Associate Director, Airwave HK
Mar 13, 2015
Topic
The innovative branding strategies of furniture retailers – the Ulferts Experience
Speaker
Mr. Ricky Ng, Chief Executive Officer, Ulferts of Sweden (Far East) Ltd.
Mar 17, 2015
Topic
Starting a Company in Hong Kong
Speaker
Mr. Brian Chin, Founder and CEO of BUTLUR
Mar 19, 2015
Topic
從創意到生活
Speaker
Mr. Andrew Lee, Metta Communications 創辦人
Mar 24, 2015
Topic
Reinventing the Current Sloping of the China Luxury Market
Speaker
Mr. Desmond Marshall, Founder and Owner of Rouge International
Mar 28, 2015
Topic
Regional Differences & E-mail Marketing
Speaker
Ms. Sharon Liang, eMarketing Consultant, Radica
Apr 01, 2015
Topic
Keys of Sales Management
Speaker
Ms Mary Tse, Sales Director, Advertising, Yahoo! Hong Kong Limited
Semester A
Sep 11, 2014
Topic
「以創意打動客戶」之營商理念
Speaker
宗立政先生, 董事總經理, 香港儲物室
Sep 18, 2014
Topic
Advertising: Through the eyes of an ignorant
Speaker
Ms. Beverly Ho, Regional Group Account Director, Red Fuse Communications (WPP)
Sep 25, 2014
Topic
日本食品市場的成功之道和市場挑戰
Speaker
吳寶舜先生, 主席, 味珍味(香港)有限公司
Oct 09, 2014
Topic
讓個人品牌「飛」!
Speaker
凌羽一先生, 董事總經理, 創智市場策略有限公司
Oct 10, 2014
Topic
Let's Talk Crowdfunding
Speaker
Ms. Maryann Hwee, Executive Director, FringeBacker
Oct 13, 2014
Topic
Opportunities and Challenges of Fixed Line Services in Hong Kong
Speaker
Mr. Raymond Ho, Chairman, The Hong Kong Advertisers Association
Oct 13, 2014
Topic
中國餐飲業的機遇與挑戰
Speaker
楊王小玲女士, 董事長, 詠藜園
Oct 15, 2014
Topic
New Trends, New Technologies and New Customers – the retail experience
Speaker
Mr. Keith Tsui, Senior Consultant, IT Channel (Asia) Limited
Oct 16, 2014
Topic
港人港情 把大排檔帶進貨架上
Speaker
黃家和先生, 主席, 金百加集團
Oct 30, 2014
Topic
嶄新環保組織 ~淺釋市場區隔策略
Speaker
余遠騁博士, 行政總裁,「世界綠色組織」
Semester B
Jan 10, 2014
Topic
The Expectation from The Boss
Speaker
Ms Diane Chan, Executive Director, CTgoodjobs.hk
Jan 23, 2014
Topic
三十而立,你的2020年
Speaker
張華強先生, 董事會主席, 成謙聲匯控股有限公司
Feb 12, 2014
Topic
Transition from Students to Professionals
Speaker
Mr Jeff Lee, Operations Director, KAR Consultants Company Limited
Feb 13, 2014
Topic
一粒糖的故事
Speaker
Mr Max Lau, Managing Director, Swire Foods Holdings Ltd & Taikoo Sugar Ltd
Feb 20, 2014
Topic
一個廣告人的心聲
Speaker
許益謙先生, 董事長, 博上廣告股份有限公司
Feb 24, 2014
Topic
如何在中國經營餐飲業?以上海小南國為例
Speaker
孫怡小姐, 海外大區總經理, 小南國控股有限公司
Feb 25, 2014
Topic
Digital Trend and Data Analytics
Speaker
Mr Ken Chan, Managing Director, IGCX Asia Ltd
Feb 27, 2014
Topic
營商之道
Speaker
王忠桐先生, Chairman & CEO, Wong's Kong King Int'l (Holdings) Ltd
Mar 03, 2014
Topic
Digital Marketing – Utilize Mobile, Social Media and Web in business world
Speaker
Ms Paula Yang, General Manager, NDN Group
Mar 04, 2014
Topic
China Luxury Market Update
Speaker
Mr Desmond Marshall, Founder and Owner, Rouge International
Mar 06, 2014
Topic
The journey of Building the city'super Brand
Speaker
Mr Thomas Woo, President, City Super Group
Mar 06, 2014
Topic
創新巿場推廣策略
Speaker
盧曉欣小姐, 可口可樂品牌總監, 可口可樂中國有限公司
Mar 07, 2014
Topic
Building a Successful Brand, The Shiseido's Experience
Speaker
Ms Esther Kwong, President, Shiseido Hong Kong Limited
Mar 07, 2014
Topic
Digital Marketing - Utilize Mobile, Social Media and Web in business world
Speaker
Ms Paula Yang, General Manager, NDN Group
Mar 20, 2014
Topic
大班冰皮月餅的創新秘方
Speaker
郭勇維先生, CEO, Taipan Bakery
Mar 20, 2014
Topic
开发商眼里的中国建筑与房地产
Speaker
冯勇先生, 副总经理, 中国万泽地产集团
Mar 22, 2014
Topic
Media Planning 360°
Speaker
Mr Wilson Wong, Media Planning Manager, PHD Hong Kong, Mr Tony Cheung, Territory Sales Supervisor Philip Morris, Asia Limited
Semester A
Sep 12, 2013
Topic
阿信屋的故事:引領零食事業新時代
Speaker
林偉駿先生, 香港上市公司CEC國際主席, 連鎖零食專門店「759阿信屋」創辦人
Sep 23, 2013
Topic
Breaking Down the Barriers of Languages, Cultures and Geographies
Speaker
Mr. Clement AHIEKPOR, Regional Manager, Asia Pacific, EF Education
Sep 24, 2013
Topic
Luxury Marketing - Talking to the Rich
Speaker
Mr. Desmond MARSHALL, Founder and Owner, Rouge International
Sep 26, 2013
Topic
Expectations from Boss
Speaker
Ms. Claudia CHOW, CEO, Franche' International Group Limited
Sep 26, 2013
Topic
Can You Be a Successful Business Person?
Speaker
Mr. Arthur CHAN, Director, Greater China, Unimax Toys Limited
Oct 3, 2013
Topic
創立新品牌的必需條件及如何宣傳新品牌
Speaker
王維基先生, 創辦人及主席, 香港電視網絡有限公司
Oct 5, 2013
Topic
Practical Marketing Strategies for Retail Business
Speaker
Mr. Kenny CHAN, CEO, Ms. Canyo HO, Brand & Marketing Director, Optical 88 & eGG Optical Boutique
Oct 10, 2013
Topic
Our Sustainability Journey at CLP
Speaker
Dr. Jeanne NG, Director - Group Environmental Affairs, CLP Holdings Limited
Oct 10, 2013
Topic
商界傳奇: "即使貧窮又何妨〞
Speaker
陳振東博士, 預發控股集團有限公司主席
Oct 24, 2013
Topic
Lessons Learned as a Start-up in HK
Speaker
Ms. Vicky WU, Co-founder and CEO, ZAOZAO (HK) Limited
Oct 24, 2013
Topic
My 30+ Years as a Brand Manager and a Retailer
Speaker
Mr. YUEN Elliott, Greater China General Manager, Stroili Oro Greater China
Oct 28, 2013
Topic
行知人生 --- 談管理者素質與企業核心競爭力
Speaker
李冠亮博士, 資深投資者, 朱明銳先生, 新城電台台長
Oct 31, 2013
Topic
One of the Most Powerful Weapons in the Marketer's Armory: Character Licensing and Brand Licensing
Speaker
Ms. Helen CHAU, Global Operations Director, Maxx Marketing Limited

China Business Company Consultancy ProjectsOpen

Project will provide students with opportunities to make discoveries in applying academic concepts and knowledge of strategic management in the context of real-life Chinese enterprises.

Students need to conduct strategic analysis in a given industry and competitive situation, and craft business strategy in response to the fast changing market conditions in the highly dynamic business environment of the Chinese economy.

In the whole process of field research and investigation, students will apply what they have learnt to the solutions for problems in the real business world.

Past Co-operations
  • 2018 – Country Garden 碧桂園
  • 2017 – Country Garden 碧桂園
  • 2016 – Swire Foods Holdings Limited 太古食品控股有限公司 and Dongguan Yishion Group Co Ltd 東莞巿以純集團有限公司
  • 2015 – Swire Foods Holdings Limited 太古食品控股有限公司
  • 2014 – Shenzhen ACTO Culture Technology Group 深圳雅圖文化科技集團
  • 2013 – Xiao Nan Guo Holdings Limited 小南國
  • 2012 – Shenzhen Good Family Enterprise Co. Ltd. 深圳市好家庭實業有限公司
  • 2011 – Shenzhen Yitian Real Estate Group Co. Ltd. 深圳市益田集團股份有限公司
  • 2010 – Essence Securities Co. Ltd. 安信証券股份有限公司
  • 2009 – A. Best Chain Store Co. Ltd. 新一佳超市有限公司
  • 2008 – Shenzhen Helu Catering Management Co. Ltd. 深圳禾綠回轉壽司飲食有限公司
  • 2007 – Shenzhen Splendid China Development Co. Ltd. 深圳錦繡中華發展有限公司
  • 2006 – Shenzhen Xiaomeisha Sea World 深圳小梅沙海洋世界
  • 2005 – Shenzhen Changjiang Furniture Co. Ltd. 深圳長江家具有限公司
  • 2004 – Noposion Pesticides Co. Ltd. 深圳諾普信農化股份有限公司

Company VisitOpen

Hosting the company visit allows students to see industry in a practical context and showcase the business applications in the real world. Students also have the opportunity to meet the enthusiastic staff within the organization that may enhance their understandings on the work that a real business and marketer carries out.


Marketing SocietyOpen

The Marketing Society, CITYUSU was founded in 1998, as a non-profit making student- run society in the City University of Hong Kong. Currently, we are serving more than 1000 members from all academic years, majoring in Marketing, China Business, Global Business and Associate in Marketing.

Our society aims to provide business-related information and activities, encourage cohesion among our members and enhance the realization of business studies. We hold academic and career-oriented activities, such as CV writing workshop, firm visit, as well as other activities that enhance the bonding among the big family of Marketing Society, such as Orientation Camp, Singing Contest, College of Business Cups, etc. We also strive for welfare for our members, through activities such as welfare sales and mega sales, so to consolidate the sense of belongings of members to the Marketing Society, as well as the university as a whole.


Strategic Marketing CommitteeOpen

The Strategic Marketing Committee aims to build up a positive image of the Department of Marketing and attract students with outstanding potential to join us. We intend to promote the Department of Marketing with a warm and friendly atmosphere to all students through different activities. We support various events that held by the Department with our best effort. With the strong bonding between the Department of Marketing and students, we organize a range of talks and interviews for students applying for our program on behalf of the Department of Marketing. Moreover, we are responsible for holding the Information Day and the Business Leader Forum. Through the experience of coordinating large-scale events, committee members can develop their problem solving, communication and organization skills, which play a vital role in their personal growth and future career.

2017 -
2018
2016 -
2017
2015 -
2016

The 16th Strategic Marketing Committee 2017-2018:

From Left to Right:

YIU Kin Ting Marco (Marketer)
YEUNG Man Kit Frederick (Marketer)
LAM Ngai Yeung Thomas (Marketer)
WONG Sum Yi Sumyi (Marketer)
LAM Wing Man Charlotte (Marketer)
NG Hoi Yan Christy (Marketer)
LAU Hin Wing Karen (Marketer)
CHOI Nga Sze Kristin (Marketer)
CHAN Yin Yee Yumi (Marketer)
CHIU Eunice Grace C (Vce-President)
LEE Yin Pui Oscar (President)
WONG Wing Yan Miki (Vice-President)
YIP Sau Man Sherman (Marketer)
TONG Lok Yiu Hermione (Marketer)
CHAN Kok Yee Dorothy (Marketer)
LEUNG Pui Lam (Marketer)
LEUNG Chin Chin (Marketer)
CHEUNG Ching Wai (Marketer)
WAN Man Kit (Marketer)
YEUNG Lok Yin Wesley (Marketer)
WONG Tsz Hin Tyler (Marketer)

The 15th Strategic Marketing Committee 2016-2017:

From Left to Right:

Lee Yin Pui Oscar (Marketer)
Lee Chun Yin Bryan (Marketer)
Wong Yuk Ting Yuki (Marketer)
Hui Tin Oi Sally (Marketer)
Lam Lok Kei Kimmy (Marketer)
Man Yuk Yu Mavis (Marketer)
Wong Hui Chi Gigi (Marketer)
Yu Cheuk Lam Jenny (Marketer)
Lau Wing Kiu Vanessa (Marketer)
Lui Wing Ting Monique (Vice-President)
Law Kin Kwan Jason (President)
Ng Kam Yi Christine (Vice-President)
Kaur Harmanbir Harman (Marketer)
Chan Wing Lam Christy (Marketer)
Ling Yee Ching Sharon (Marketer)
Ng Lok Man Monica (Marketer)
Lai Wai Shan Ceci (Marketer)
Cheng Choi Mei Victoria (Marketer)
Kwok Sin Ying Ada (Marketer)
Chan Yan Yi Chantal (Marketer)
Tyrell Aaron (Marketer)

The 14th Strategic Marketing Committee 2015-2016:

From Left to Right:

TSANG Ho Yan, Benedict (Marketer)
YIP Kellie (Marketer)
CHAU Janice (Marketer)
LIU Ching Yin, Christy (Marketer)
CHENG Wing Lam, Winnie (Marketer)
YAU Suet Ying, Zoe (Marketer)
NG Ching Lam, Cherrie (Marketer)
NG Cheuk Hei, Cherry (Marketer)
LUI Wing Yan, Annie (Vice-President)
CHAN Kin Ting, Harry (President)
CHAN Po Ki, Bonita (Vice-President)
CHENG Natalie (Marketer)
CHONG Wing Si, Wincy (Marketer)
NG Mei Yee, Meiji (Marketer)
LAM Ho Yi, Chloe (Marketer)
MOK Wing Sum, Nicole (Marketer)
CHEUNG Wing Man, Shirley (Marketer)
MA Tsz Yan, Miranda (Marketer)
LEE Hei Yu, Alison (Marketer)
CHAN Chun Wai, Alan (Marketer)

Executive Mentoring ProgramOpen

There is always a gap between school learning and the real-world environment. The aim of this program is to enhance the student's understanding of the real-world environment, and to help them build strong social networks. Students who are part of this program also obtain advice for career and personal development through professional coaching and interaction with successful business executives.

Objectives
  • To enhance students' understanding of the real-world environment.
  • To help students have a better selfunderstanding.
  • To build up social networks for students.
  • To help students develop their career interests and ultimately a successful career path.
Mentors

Mentors are successful professionals, or executives, from various business sectors including advertising, banking, digital media, education, finance, human resources, marketing, marketing research, and retailing.

Our Mentors included: (Sorted alphabetically by last name)
  • Mr. Dempster Chan Chief Executive Officer, Cue Education Limited
  • Mr. Pan Chan Senior Manager and Financial Planner, AIA
  • Ms Meimei Cheung Business Development Executive, Wow! Marketing Co. Ltd.
  • Mr. Tony Cheung Assistant Trade Marketing Manager, Philip Morris International
  • Mr. Claudio Chow Sales Director, Yushi International Trade Centre
  • Mr. Danny Fok Sales Director (Asia), STATS LLC
  • Mr. Kason Fok Associate Director, Convoy Financial Services Ltd
  • Dr. Torin Fung CEO, Novelin Limited
  • Mr. Vincent Ha Co-founder & Qualitative Researcher, Nimbus Insight Limited
  • Ms. Sara Ho General Manager, Group Organizational Development & Talent Acquisition, Jebsen & Co. Ltd.
  • Ms. Edith Lam Director of Retail Operations Development, VF Hong Kong Limited
  • Mr. Macro Lam Head of Digital Creative, DDB Group Hong Kong
  • Mr. Melvin Ma eCommerce & Digital Marketing Manager, CLARINS
  • Mr. Rafael Ng Product Manager, HK01
  • Mr. Stephen Ng Vice President, Private Wealth Maybank
  • Dr. Louis Poon Head of Asia Distribution, VTB Capital Investment Management Group
  • Mr. KK Wong Director/Founder, Wow! Marketing Co.Ltd.
  • Mr. Wilson Wong Head of Marketing, ESDlife
  • Ms. Paula Yang General Manager, NDN Group (HK) Limited
  • Ms. Poling Yim Marketing Manager, Lombard Odier (Hong Kong)
Quotes of Mentees
  • Kristy Chung, Yr. 4 BBA (Marketing) student "it is no wonder a fruitful opportunity for me to be engaged in this program. By interacting with myriads of industry experts, I was given much guidance and motivation to further pursue my career aspiration."
  • CHUNG Wing Huen, Yr. 4 BBA (Marketing) student "Heartfelt thanks for Department of Marketing in giving us a valuable chance to participate in the Executive Mentorship Program. Our mentor provided us with customized advice and a lot of insights."
  • Li Ho Yuen,Yr. 4 BBA (Marketing) student "It was such exciting news when I heard this mentoring program. It was definitely an invaluable experience for me to equip myself on the industryrelated knowledge from sharing of our mentors."
  • LUK Chiu Nam, Yr. 4 BBA (Marketing) student "I am now feeling more confident and secure in developing my own career, as the mentor was passionate in sharing his working and life experience on maximizing opportunities and dealing with challenges."
Features
  • Guidance from a mentor to a mentee on personal and career development.
  • A partnership for mutual sharing and learning between a mentor and mentee.
  • The development of mutual respect as well as mutual learning.

MKT Company Consultancy ProjectsOpen

Our students work as the professional company consultants and their tasks involve understanding consumer buying behaviour, analysing key competitors and formulating creative and cost-effective marketing strategies so as to explore new business opportunities.

Every year, many outstanding students have received the "Company Consultancy Project Awards" from corporations for their innovative strategies and contributions.

The Company Consultancy Projects are well recognized in the industry and widely reported by various media. All the participating corporations highly commend the students for their creativity and presentation skills.

News
2017
2016
2015
2014
2013
2012
2011
2010
01 Jun 2015
明報
28 May 2015
香港商報
10 Feb 2015
MediLASE 參與「傑出學生市場顧問計劃」
領袖人物
08 Jan 2015
Yahoo! 新聞
03 Jun 2014
Education Post
28 May 2014
文匯報
23 Jan 2014
Career Times Ctgoodjobs.hk
21 Jan 2014
城大生創意營銷 涼茶打入茶餐廳
星島日報
08 Jan 2014
晴報
14 Jun 2013
明報
07 Jun 2013
Capital Weekly - Commerce
11 Jan 2013
大公報
11 Jan 2013
星島日報
27 Jun 2012
星島日報
20 Jun 2012
星島日報
13 Jun 2012
星島日報
10 May 2012
「2012 中國企業戰略管理顧問報告頒獎典禮」城大學生憑策略性思維 吸引國內健身器材銷身商成立 「好家庭營銷創意基金」
whatsup.asia
10 May 2012
城大學生憑策略性思維 吸引國內健身器材銷身商成立「好家庭營銷創意基金」
smartjob.com
27 Jan 2012
傑出學生市場顧問 - 破格意念掀起全城 Pizza 熱潮
e-Campus Today今日校園
20 Jan 2012
大學生當企業幕僚
Recruit 才庫
28 Jun 2011
星島日報
23 Jun 2011
星島日報
25 May 2011
城大生為屈臣氏獻策獲獎
大公報
25 May 2011
城大頒5傑出市場顧問獎
香港商報
25 May 2011
表現見專業 城大生贏盡企業讚賞
Apple online
25 May 2011
香港城市大學「傑出學生市場顧問獎」及「積極學習獎」頒獎典禮
Jiu Jik招職
23 May 2011
出招拆局搶生意 城大學生奪獎獲表揚
Apple online
03 Feb 2011
品牌魔術師
Capital Weekly資本壹週
28 Jan 2011
城大精英深入企業 變身「創意品牌魔術師」
Jiu Jik招職
07 Jan 2011
城大比賽助學生實戰營銷
文匯報
07 Jan 2011
壹蘋果
01 Jun 2010
傑出學生市場顧問獎頒獎
香港商報
01 Jun 2010
東方日報
24 May 2010
城大學生捕捉國內投資者心
香港商報
19 May 2010
城大生為內地券商 出謀獻策
香港經濟日報
18 Jan 2010
爭市場 搶先機 營商有道出新招
文匯報
16 Jan 2010
傑出顧問
Capital Weekly資本壹週
13 Jan 2010
市策新定位 瞄準消費生力軍
香港經濟日報
11 Jan 2010
城大生好蹺 助大企業搵錢
香港經濟日報
10 Jan 2010
成報
Our company partners include
2017
2016
2015
2014
2013
2012
2011
2010
Summer Sem, 2017-18
Teawood
Logitech Hong Kong Limited

Sem A, 2017-18
ASANA Global Group
Bayer HealthCare Limited
Otsuka Pharmaceutical (H.K.) Limited
Sinomax Health & Household Products Ltd.
Telford International Company Limited
Trappist Dairy Limited

Sem B, 2017-18
eBay HK
Hong Kong Airline
Wilson Communication Ltd
ESD Life
CooperVision
World Green Organisation
Prudential HK Ltd
Country Garden
HKT Limited
Summer Sem, 2016-17
TianEn International Company Ltd
T-Factory

Sem A, 2016-17
Hung Fook Tong Franchise System Mgt Ltd
Otsuka Pharmaceutical (H.K) Ltd
Swire Resources Limited
Telford International Company Ltd (Tao Ti & MEKO)
Telford International Company Ltd (Pepsi & Gatorade)
Watsons The Chemist

Sem B, 2016-17
eBay International HK Limited
Otsuka Pharmaceutical (H.K) Ltd
One Financial Services Limited
Hong Kong Airlines
Wilson Communication Ltd
Snapple Beverage Corporation
Country Garden
Shenzhen Lacesar Pizzeria
HKT Limited
Sem A, 2015-16
Hongkong Storage
E.P.S.A. Corporation Limited
Otsuka Pharmaceutical (HK) Limited
Watson's Wine
Hung Fook Tong Group Holdings Limited
Telford International Company Limited
General Mills Hong Kong Limited

Sem B, 2015-16
Wilson Communications Ltd.
Hong Kong Airlines Limited
Snapple Beverage Corporation
Pan Pacific Development Limited
MediLASE Hair Removal Centre Limited
Financial PR (HK) Limited
Share News Media Limited
Dongguan Yishion Group Co. Ltd.
Swire Foods Holdings Limited
HKT Limited
Sem A, 2014-15
Hongkong Storage
MediLASE Hair Removal Centre Limited
Otsuka Pharmaceutical (HK) Limited
Watson's The Chemist
Hung Fook Tong Holdings
Telford International Company Limited
Tanrich Financial Holdings Limited

Sem B, 2014-15
Lubuds Group
The Dairy Farm Company Ltd - 7-Eleven
Prudential HK Ltd
BELLESA styling bar (Member of Kenford Group Holdings Limited)
Wilson Communication Ltd
Snapple Beverage Corporation
Culture Technology Group
Clarins HK
Swire Foods Holdings Limited
Well Synergy International Ltd.
Sem A, 2013-14
The Dairy Farm Company Ltd - 7-Eleven
Choi Fook Wedding Banquet Group
A.S. Watsons Group
Hung Fook Tong (China) Development Limited
Otsuka Pharmaceutical (H.K) Ltd

Sem B, 2013-14
TSL Jewellery (H.K) Co. Limited
The Link Management Limited
Wilson Communication Ltd
Snapple Beverage Corporation
Free Town Watch Products Limited
Hutchison Global Communications
Sem A, 2012-2013
Hung Fook Tong Holdings
ICICI Bank Limited
Watsons
Hutchison Hain Organic (Hong Kong) Limited
TSL Jewellery
LF Asia (Hong Kong) Limited
The Link Management

Sem B, 2012-2013
Sony Corporation of Hong Kong Limited
King Bakery Holdings Limited
eBay Hong Kong
Wilson Communications Limited
3 Kings Holding Limited
Radica System Limited
ZUJI Limited
Sem A, 2011-12
Hutchison China MediTech Ltd.
Royal Medic (Holdings) Ltd.
Fortress
LF Asia (Hong Kong) Limited
Pizza Express
The Link Management Ltd.

Sem B, 2011-12
Watson's The Chemist
The Dairy Farm Company Limited - 7-Eleven
The Wrigley Company (Hong Kong) Limited
Wilson Communications Limited
Otsuka Pharmaceutical (H.K.) Limited
Youth.gov.hk, Efficiency Unit - The Government of the HKSAR
TSL Jewellery
Sem A, 2010-11
iDS Marketing
Mentholatum (Asia Pacific) Ltd.
Pricerite Stores Limited
CASH Financial Service Group Limited
Nu Skin Enterprises Hong Kong, Inc.
The Dairy Farm Company Ltd - Wellcome
International Payment Solutions (HK) Limited
The Link Management Limited
St. James' Settlement

Sem B, 2010-11
The Dairy Farm Company Ltd - 7-Eleven
Otsuka Pharmaceutical (H.K.) Limited
Hung Fook Tong Holdings
Watson's The Chemist
Crocs Hong Kong Ltd.

Orientation CampOpen

The Marketing Orientation Camp is organized by our Marketing Society every year. It is generally a 3-days- 2-nights camp, which aims to help freshmen meet new friends and immerse themselves in the core of the university life. Through getting along with a group of freshmen in the camp, it enables them to get to know and connect with each other.

A variety of fun and engaging activities is designed to train the freshmen's effectiveness in thinking, communicating and behaving. Under the leadership of the senior students, freshmen have grown into a team which is innovative, respectful and conscientious. It is undoubtedly a memorable jump-start of the freshmen's university experience.

Marketing Orientation Camp 2017
Marketing Orientation Camp 2016


Student Mentoring ProgramOpen

The mission of the Student Mentoring Program is to support our freshmen in learning the meaning of university education and adapt to the university learning environment as fast as possible. "The first Impression Lasts" : if we can manage the first moments of our freshmen in a positive, imitative, and participative atmosphere with ample support from both staff and senior students, the learning culture can be further polished in the same direction. Besides, through the preparation of different activities, mentors have enhanced their leadership, organization and communication skills, which are important for their life-long development.

Intended Learning Outcomes

  • To help the department freshmen (mentees) adapt quickly to university life and the new learning environment at CityU
  • To learn from the alumni in establishing a long-term study plan and career development

Schedule

Throughout the year

Target Participants

Freshmen of Department of Marketing

List of Activities

  1. Two hours training workshop for mentors
  2. Mentor briefing session
  3. Departmental and College Orientation Day
  4. Lunch Gathering With Program Leaders and Alumni
  5. Alumni Sharing
  6. Exchange Sharing Night
  7. BBQ Gathering
  8. Social Service Activities
  9. Hiking
  10.  

The aforementioned activities are organized by our MMC (Marketing Mentoring Committee) members who are committed and determined to assist mentees in adapting to new study environment.

For more news about the Student Mentoring Program, please visit our Facebook page at https://www.facebook.com/CityUMKTSMP/.


Study ToursOpen

Study tours program offers students a unique educational experience and broaden their horizons and learn different cultures of other counties. Activities generally includes visiting local schools and companies, attending special events conducted in the local community, etc.

Getting away from the everyday atmosphere of the classroom not only gives students a valuable opportunity to observe, chat and learn about each other, but also leaves them exciting and favorite memories in their university lives.