Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Programs & Admissions

Through lectures, seminars, indigenous business cases, company projects, talks by guest speakers, computer simulations and internship programmes, we aim to provide a comprehensive and integrated learning experience to our students.

We stress interactions between teachers and students, and among students, inside and outside the classroom, collaborating to open intellectual avenues that stimulate original thought, inquiry and discovery. Oral, written and electronic communication techniques are stressed. Students are expected to be active participants, not passive receivers, to prepare themselves to achieve their goal in a diverse and heterogeneous environment.

Joint Bachelor's Degree Program with Department of Business Administration at National Taiwan University ("NTU")

About the program and Benefits for students

  • Study at the most prestigious Taiwan university as part of undergraduate experience.
  • Receive "Bachelor of Business Administration in Marketing" from CityU and "Bachelor of Business Administration" from NTU.
  • Enhance intercultural competence in preparation for future career.
  • Gain language fluency in English, Chinese and Mandarin.

Curriculum design

  • CityU students study Years 1 & 4 at CityU and Years 2 & 3 at NTU. Students have to fulfill all the prescribed academic requirements of both universities as ordinary students.
  • CityU students are in Business Administration major in NTU.
  • Students usually can complete all the requirements of CityU and NTU and graduate in four years.


Accepted students will commence their studies at National Taiwan University after Year 1 at CityU and return to CityU after completed Year 3 in NTU. Students are required to take English-taught courses at the NTU whenever possible.

Financial arrangement

Students in the programme will pay tuition and fees to their home university.


  1. Year-one marketing major students of BBA U4 (4-year curriculum) in CityU
  2. A minimum Grade Point Average (GPA) of 3.0 in Semester A of their year 1.
  3. Fluency in English (TOFEL or IESLTS)
  4. Able to speak Mandarin (Putonghua) and can read Chinese.


  1. Email invitation will be sent to eligible students in January. Students can also approach the Program Leader to apply in the same period.
  2. Shortlisted students will be invited for the selection interview.


For enquiries, please contact Programme Leader of BBA Marketing Dr Vincent Fok at 3442 7973 or


Dept. of Business Administration, National Taiwan University:

Business Administration: Undergraduate Curriculum:

Learning and Development

Our aim is to develop the student's subject knowledge, language proficiency, analytical skills, critical thinking, leadership and teamwork - all necessary qualities for business executives in an increasingly globalizing marketplace.

Technology in Learning

Digital technology is changing our way of learning. All of our course outlines are online. Many assignments are submitted via internet. Discussions are often carried out via interactive digital media. Class presentations are made in an up-to-date multimedia environment.

Indigenous Materials

We complement subject area knowledge with local case studies on how firms manage marketing as well as China Business issues. Many case materials are written by faculty members in the Department.

Interactive Learning

Many of our class sizes are 40 or less. All of our classes are taught in the seminar format. Experiment, role play, discussion, game, debate and other interactive techniques are used extensively to facilitate effective communications and learning.

Active Learning

We emphasize learning from current issues in Marketing & in China Business. Students have opportunities to make discoveries in applying academic concepts and knowledge of strategic management in the context of real-life business. Their recommendations are evaluated by managers from these companies for possible implementation. Recent projects have involved such prominent companies as AT&T, IBM, Prudential, Northwest Airlines, Swissair, Swire Properties, Jardine OneSolution, The Dairy Farm Group, Wellcome, Mannings, 7-Eleven, Sims, Dah Chong Hong, Dēlifrance, TCL, Caritas-Hong Kong, Compucon, Amoy, Dow AgroSciences, The Kwangtung Provincial Bank, 香港太古集團, 碧桂園, 樂凱撒比薩餐飲管理有限公司, 國微集團(深圳)有限公司.

Professional Internship

Through co-operative efforts with the business community, such as, BBDO Worldwide, OMD, Carat Asia Pacific, Grey Worldwide, Euro RSCG Partnership, Mindshare, DYR, TBWA, DDB Worldwide, D'Arcy, DraftWorld, FCB, J.Walter Thompson, Lowe Lintas, Publicis and Saatchi & Saatchi, we encourage students to work in professionally oriented part-time positions in regular semesters and in full-time positions in summer breaks to gain experience and be better prepared for the job market. Some of these positions are made through the Department's internship programs.

Summer Study Workshop

With the cooperation of the University of International Business and Economics of China, we organize a summer study workshop in Beijing for second year students. Students benefit from seminars and case analysis on important current business issues taught by faculty members, and from direct interaction with business managers and government officials through company visits and forums