Sharing on Social Media Marketing

Executives from Shanghai Qingpu Liantang Chamber of Commerce (上海市青浦區練塘商會) visited the College of Business on 14 November to share and exchange their perspectives on Social Media Marketing.  Discussion was led by Professor DOU Wen-yu, Associate Dean of the College of Business focusing on the social networking service prevailing in both Hong Kong and mainland China.  With the illustration of the platforms (i.e. Weibo, Facebook and WeChat) currently adopted by the College of Business, audience were delighted to share their experiences on using Weibo to interact with families, friends, colleagues and commercial parties over internet.  Professor DOU concluded the discussion with his observation - “Social media marketing has become a necessity for business”.