Final year China Business students receive outstanding awards

48 final year BBA China Business students provided marketing and management recommendations to a Chinese enterprise as part of their final year project in semester B 2013/2014.  In recognition of their efforts, the Department of Marketing organised an award ceremony held at Wei Hing Theatre on 14th May.

This project is the major assignment of the core course - MKT4653 Strategic Management Consultancy Project in Chinese Enterprises; it connects students with business enterprises to enhance student experience in the real business market.  The 48 students were divided into six teams; each team then worked individually with our sponsoring company, Shenzhen ACTO Culture Technology Group (ACTO).

Three teams were awarded outstanding performance recognition.  Prof Chenting Su, Head of the Department of Marketing delivered a speech to commend the students’ effort and endeavour in their projects.  He also thanked the teaching staff and ACTO for providing support, guidance, and opportunity for the students. Company representatives Mr Jing Xie, President of ACTO, and Mr Xiaofan Ping, Chief designer of ACTO, presented the trophies and certificates to the winning teams.

Prof William Yang, Professor of the Department of Marketing and the Course Leader, concluded the ceremony with a closing speech to all parties thanking them for their support and contribution.  A vote of thanks was also given to the company by a student representative and a group photo-taking session brought the event to an end.