College of Business
AACSB International EQUIS - European Quality Improvement System

CB-UC Berkeley Advanced Management Programme 2015

The College of Business held its annual Advanced Management Programme at Haas School of Business, University of California Berkeley (Berkeley-Haas), between 3rd – 7th August. The theme for the programme this year was Innovation Management for Global Business.

Dr John Leung, Director of the Executive Master of Business Administration (EMBA) programme, led the group of 32 students from the DBA, EMBA and MBA programmes of the College to the 5-day cultural and academic exchange tour in San Francisco.

The programme provided on-campus classes on various topics such as global market opportunities, innovation and supply chain management, etc. with lectures delivered by professors of Haas School of Business. Programme highlights included team workshops, group presentations, and corporate visits to leading international companies, such as LinkedIn, the world’s largest professional business network, and Frog Design, a global design and innovation firm founded in 1969. Online discussions with company experts were conducted prior to the company site visits.

Lecturers from Berkeley-Haas:

  • Prof Peter Wilton, Senior Lecturer of Haas Marketing Group
  • Prof John Danner, Senior Fellow of The Lester Center for Entrepreneurship and Innovation
  • Prof Gregory La Blanc, Lecturer of Haas Economic Analysis and Policy Group and Haas Finance Group
  • Prof Terry Taylor, Milton W. Terrill Chair in Business Administration and Associate Professor of Haas Operations and Information Technology Management Group
  • Prof Lynn Upshaw, Lecturer of Haas Marketing Group

Lecture topics:

  • Building Strategic Innovation Capability
  • Innovation in a Global Context
  • Identifying Global Market Opportunities
  • Managing the Innovation Process
  • Competing Through Information: the Global Opportunity
  • Pricing in the Global Marketplace
  • Managing Global Supply Chains
  • Global Brand Marketing

Participants were offered the valuable opportunity to gain international exposure and learning experience on the UC Berkeley campus, and network with senior executives from diverse fields. Certificates of Completion were awarded to all participants by the Haas School of Business.

About the CityU-UC Berkeley Advanced Management Programme

The CityU-UC Berkeley Advanced Management Programme is launched under the partnership agreement signed among College of Business, CityU and UC Berkeley Centre for Executive Education at the Haas School of Business. It is a 5-day advanced management workshop delivered in every August.

Only current students and alumni of MBA, EMBA, DBA and other Taught Postgraduate Programmes offered by the College of Business will be eligible to apply for admission to this Programme.

For more information about the programme, please click here.