CB faculty presents at the Branding in the Internet Era seminar

Prof Wenyu Dou, Associate Dean of the College of Business and Professor of the Marketing Department, was invited as a guest speaker for the Branding in the Internet Era seminar at the Hong Kong Convention and Exhibition Centre on 26th August. The seminar was jointly organized by the Hong Kong Brand Development Council, Hong Kong Trade Development Council, The Chinese Manufacturers’ Association of Hong Kong, and Trade and Industry Department of HKSAR.

Prof Dou introduced the applicability of online experience to different target groups and shared a few cases to illustrate how businesses achieve brand building by integrating online and offline experiences. He further discussed the rationales behind Online to Offline (O2O) branding.

Mr Daniel Hui, Principal of KPMG in China Tax; Mr Daniel Chan, Founder Chairman of Hong Kong General Chamber of Cross-border E-commerce; and Dr Vincent Wong, Chairman of Pompei Holdings Ltd, also shared their experiences to the participants during the forum. The seminar attracted over 800 participants from more than 400 companies.

For more information about Prof Dou, please visit CB website.