EMBA R-Trip to the Netherlands

The Executive Master of Business Administration (Chinese) (EMBA (Chinese)) programme organized a five-day study trip to Tilburg University in the Netherlands from 31st August to 4th September.

The College of Business and CityU has a profound academic partnership with Tilburg University and its business school, TiasNimbas Business School (TIAS), one of the top business schools in the World. Led by Prof Stephen Liao, Deputy Programme Leader, and Prof Choon-ling Sia, 40 students embarked on the journey to the Netherlands.

The trip aimed to provide insights and foster links between Chinese and European businesses. Ever since the stock exchange was first established in Amsterdam in the 17th Century, the Netherlands has always been one of the major hubs in Europe. Today, the Netherlands is the origin and headquarters of over 20 top world brands, such as Shell, Heinekens and Philips. With the growth of Chinese economy and internationalization, business between Europe and the East has become more frequent and prominent than ever.

The professors of TIAS and Tilburg School of Economics and Management delivered lectures to the participants. The students gained valuable insights from topics such as business strategy, management culture, technology innovation, digital business, supply chain, corporate social responsibility, and etc. Highlights of the study trip included team workshops, group presentations, and corporate visits to leading international companies, such as KPMG, one of the largest professional services companies in audit, tax and advisory, and SAP SE, the largest enterprise software company in the world.

In addition to learning about the European business practice, the students explored the culture, art, and history of the region by visiting symbolic places such as Port Rotterdam and Van Gogh Museum.

Lecturers from Tilburg University:

• Prof dr Anne Rutkowski
• Prof dr Erik Beulen
• Prof dr Bart Vos
• Prof dr Frans de Roon
• Prof dr P.Joos
• Prof dr Niels Noorderhaven
• Prof Willem van Groenendaal
• Dr Carol Ou

Topics:

• Culture and Business Strategy
• Intercultural Negotiation: Sino-Dutch perspective exercise
• European and Chinese Key IT, Management Issues and Trends
• Mobilize your Technology Partners: How to Innovate your Business by IT-outsourcing
• Supply Chain Management: A European perspective
• Project Appraisal & Decision Support
• Digital in Automotive
• How Digitalization will Change your Industry: A European - Chinese Perspective
• Valuing and Value Creation for Non-listed Companies
• CSR in action in the financial sector

About the EMBA (Chinese) programme

The EMBA (Chinese) builds upon CB's 18-year experience of delivering the EMBA in English. It adopts innovative teaching methodologies and integrates new elements into its curriculum with key focuses on Global outlook, Fresh ways of looking at issues and problems, and approaches infused with Inspiration.