Marketing students receive recognitions for advising leading corporations

The Department of Marketing held an Awards Presentation Ceremony 2016 on 7th January, in recognising outstanding Company Consultancy Projects produced by the BBA Marketing final year students.

15 teams provided consultancy services for seven leading corporations. Their services included marketing surveys on customer opinions and an analysis of the corporations’ existing brand positioning as well as that of their competitors. Students also suggested ways to strengthen the relationships between the corporations and their customers, and created a stronger branding for the company. The projects provided opportunities for students to gain practical experience in real business platforms. 

Prof Julie Li, Head of the Department of Marketing, officiated at the ceremony and thanked the companies for the unfailing support to the students throughout the project period.

The companies and their representatives attending the presentation and presented the awards included:

Ms Joanne Lau, Commercial Director, General Mills Hong Kong Limited
Mr Yasuhito Nakajima, Managing Director, Otsuka Pharmaceutical (H.K.) Limited
Mr Simon Hui, CEO, E.P.S.A. Corporation Limited
Mr Louis Chung, Managing Director, Hongkong Storage
Ms Janice Wong, Senior Marketing & e-Commerce Manager, Watson's Wine
Mr Brian Lam, Deputy Manager, Hung Fook Tong Group Holdings Limited
Ms Vicky Wong, Brand Manager, Telford International Company Limited

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