Marketing students receive recognition in Joint Awards Presentation Ceremony

The Department of Marketing held the Joint Awards Presentation Ceremony 2016 (Semester B) on 31st May, presenting the Company Consultancy Projects Awards and Active Learners Awards to outstanding students.

24 teams of students from the BBA Marketing, BBA China Business and BBA Marketing Information Management, which provided consultancy services for nine leading corporations during the last semester, have competed for the Company Consultancy Projects Awards. Their services included analysis of the existing brand positioning as well as suggestions on creative marketing solutions.

Ms Ming Chan, General Manager, Brand Centre, Hong Kong Airlines, appraised the students’ profound performance. She indicated that the proposals prepared by the students would be taken into consideration when planning for the company’s future marketing and branding strategies.

“The students’ suggestions are very creative, all-rounded and practical.”

Ms Chan said that the recommendations on internet marketing were particularly impressive, which covered a detailed analysis with perspectives from both marketers and consumers.  

The feedback from corporate partners on the students’ performance was extraordinary, and some students were invited to join these companies upon their graduation.

Prof Julie Li, Head of the Department of Marketing, gave her closing remarks at the ceremony. She especially thanked the corporate partners for trusting the students and providing them an excellent platform to apply their marketing knowledge and ingenious ideas.

The companies and their representatives attending the presentation included:

Ms Joann Chan, Head of Marketing, MediLASE Hair Removal Centre Limited
Ms Ming Chan, General Manager, Brand Centre, Hong Kong Airlines
Mr Alan Ho, Brand Manager, Pan Pacific Development Limited
Ms Helen Ho, Senior Manager, Category and Branding Development, Swire Foods Holding Limited
Mr Fung Hon, Managing Director, Share News Media Limited
Mr Ringo Ng, Managing Director, Consumer Group, HKT Limited
Mr Diaz Poon, Project Director, Dongguan Yishion Group Co. Ltd

Mr Alex Tham Koy-siong, Assistant Dean (Admissions and Promotion for Undergraduate) and Senior Teaching Fellow, presented the Active Learners Awards.

“We aim to encourage students to take initiatives in learning, such as participating in marketing or business competitions, case writings, publishing articles and engaging actively in the business leader forums, etc.,” said Mr Tham.  

One of the Active Learners Award scholarship winners, Esther Wan Ka-hay, said, “We were given guidance to actively consume some world class journals in marketing. By commenting on these published articles, I have improved my critical thinking skills and learned the latest trend and development in the industry.”

Prof Arthur Ellis, Provost of CityU, Ms Wisteria Cheung Yuen-yi, Senior Teaching Fellow from the Department of Marketing, Dr Eric Lau K W, Instructor I, and Ms Raine Ng Shuk-wai, Instructor I, also attended the event. The event was hosted by an Organising Committee led by student Luanne Yu Hong-ting, with support from over 60 fellow students from the department.  

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