MBA Professional Forum - There’s no selling, there’s only buying

The College of Business Master of Business Administration (MBA) programme invited Mr Jackson Kwan, who oversees the Regional Major Account Engagement & Strategic Operations at Bloomberg L.P., to share his insights on the topic of “There’s no selling, there’s only buying” at the MBA Professional Forum which was held on 19th May.

Mr Kwan is a Senior Certified Commercial E-Business Specialist with the China General Chamber of Commerce and the Certified E-Commerce Consultant with the US Institute of Certified E-Commerce Consultant. In the forum, Mr Kwan shared his experience with Bloomberg in providing clients financial data services. He also explained about the proprietary product characteristics of the Bloomberg Terminal, their target customers, as well as the product positioning and marketing strategies of the Company.

When asked about the tips on effective communications with business clients, he suggested careful listening is the key. He said, “The more you understand your clients, the more likely you can offer the right products to them and close the transactions.”

Mr Kwan further talked about some interesting updates about the industry, and gave useful career advice to the students.

For details of the upcoming MBA Professional Forum, please click here.