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College of Business
AACSB International EQUIS - European Quality Improvement System

Leading brands commend marketing students for their creative business ideas 

The Department of Marketing held the Marketing Company Consultancy Project Awards Presentation Ceremony on 4th January, in recognising outstanding BBA Marketing final year students.

18 teams of final year marketing students provided consultancy services, including detailed market research and suggestions on creative business solutions, for eight leading corporations during the last summer and semester. 10 among the teams performed outstandingly and were commended for their exceptional work.

Prof Paul Lam K S, Chief-of-Staff (Vice-President), officiated at the ceremony. Prof Julie Li Juan, Head of the Department of Marketing, thanked the corporate partners for their longstanding support to the department. She also complimented the students for their hard work and creative ideas shown in this project.

The student teams were assigned to study on a specific company, and to conduct market research for products or services. Then they had to present their findings, and suggested to the company some strategies that could enhance its marketing performance.  

One of the corporate partners, Mr Tommy Chan, Chief Executive Officer of the TEAWOOD Taiwanese Cafe & Restaurant, highly appraised the students’ work, “The team’s proposal included a very in-depth analysis, and explained comprehensively the trend of the young generation on food and beverage. Their marketing solutions were impressive and enlightening.”

The corporate representatives attending the award ceremony included:

  • Ms Alvine Suen, Managing Director, TianEn International Company Limited
  • Mr Tommy Chan, Chief Executive Officer, TEAWOOD Taiwanese Cafe & Restaurant
  • Ms Haruka Sano, Managing Director, Otsuka Pharmaceutical (H.K.) Limited
  • Ms Jacqueline Cheung, Marketing Director, Watsons The Chemist
  • Ms Vicky Wong, Brand Manager (Beverage Division), Telford International Company Limited (TaoTi & MEKO)
  • Mr James Lo, Brand Manager (Beverage Division), Telford International Company Limited (Pepsi & Gatorade)
  • Ms Carmen Lai, Division Manager, Retail Marketing, Swire Resources Limited
  • Ms Chris Lee, Deputy Manager, Hung Fook Tong Franchise System Management Limited

The ceremony was also attended by Dr Vincent Fok Shun-cheong, Associate Head of the Department of Marketing, Mr Alex Tham Koy-siong, Senior Teaching Fellow and Ms Raine Ng Shuk-wai, Instructor I.

To learn more about the Department of Marketing, please click here.