College of Business
AACSB International EQUIS - European Quality Improvement System

MBA organises Enterprise Diagnostic Residential Trip in Korea


Master of Business Administration (MBA) programme organised an Enterprise Diagnostic Residential Trip (R-trip) to South Korea from 9 to 17 June. Led by Programme Director Professor Kevin Chiang, the group carried out a consultancy project for Chungnam Techno Park (CTP), a government-funded regional innovation hub located in Cheonan City near Seoul.

Also joining the trip were Professor C. Min Han, Dr Kim Kyoung Yong and Dr Lee Daechang, who supervised and offered advices to three student teams on topics related to marketing, human resource management, and operations and services management respectively.

Before departing for the trip, MBA students had already started preparing for the project months ago. They visited Hong Kong Science and Technology Park to meet with their supervisors, learn about the industry background and kick start the project. In South Korea, they conducted field research to enrich their project findings. On the last day of the trip, the group presented their business recommendations to CTP's senior management, and the presentations were highly recognised by CTP.

To better understand Korean business culture and management styles, the group also  visited Sohari Plant of Kia Motors at Gwangmyeong, South Korea's second-largest automobile manufacturer, and Samsung Digital City and Samsung Innovation Museum at Suwon.

About Chungnam Techno Park 충남테크노파크 (CTP)
Chungnam Techno Park was established in 1999 and funded by the Ministry of Trade, Industry and Energy and Chungcheongnam-do Provincial Government as a regional innovation base. It has developed into one of the most exemplary institutions among 18 techno parks in South Korea.