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Department of Marketing, City University of Hong Kong
AACSB International EQUIS - European Quality Improvement System
Strategic Marketing and Analytics Unit
People
Director & Associate Directors Advisory Board Members Members Show all

Director

Prof. ZHENG Xu
鄭煦博士
Associate Professor
Areas of Expertise:
Governance strategies in marketing channels, business network analysis, and online service marketing

Associate Directors

Prof. NERVINO Esterina
 
Assistant Professor
Areas of Expertise:
Luxury, retail, branding, advertising, ESG
Mr. THAM Koy Siong
譚桂常先生
Senior Teaching Fellow

Advisory Board Members

Prof. LI Yanzhi David
李彥志教授
Head (MKT) and Professor
Areas of Expertise:
Decision analytics for marketing, logistics, and supply chain
Mr. Anson BAILEY
Head of Consumer & Retail, ASPAC Head of Technology, Media & Telecoms, Hong Kong
Ms. Fareeda CASSUMBHOY
Group Chief Digital Officer, PICO
Mr. CHAN Lap Yip Lambert
Adjunct Professor and Deputy Program Leader of BBA Global Business, College of Business, City University of Hong Kong

Members (In alphabetical order)

Prof. CHEUNG Sau Lan Fanny
張秀蘭博士
Assistant Professor
Areas of Expertise:
Cultural advertising, service internationalization
Prof. Stylianos DESPOTAKIS

Associate Professor
Areas of Expertise:
Ad auctions, online advertising, online markets
Prof. SHIN Minkyu
 
Assistant Professor
Areas of Expertise:
Online job matching platform, ridesharing platform, gig economy
Prof. SONG Eunyoung Camilla
 
Assistant Professor
Areas of Expertise:
Mobile marketing, mobile consumer behavior, digital marketing
Prof. SU Lei
蘇磊博士
Associate Professor

Areas of Expertise:
Advertising, luxury, social media strategy
Prof. TAN Yong Chin
陳勇錦博士
Assistant Professor
Areas of Expertise:
Digital marketing, online retail, new technologies
Dr. WAN Sze Mei Selina
溫詩媚博士
Instructor I
Areas of Expertise:
Hospitality and tourism marketing
Prof. WONG Chi Vincent
王至博士
Associate Professor
Areas of Expertise:
Cross-Cultural marketing, behavior, green marketing
Prof. XU Zibin
徐子彬博士
Associate Professor
Areas of Expertise:
Competitive strategies, product innovation, marketing strategies in China
Prof. ZHAO Huazhong
趙華中博士
Associate Head (MKT) and Associate Professor
Areas of Expertise:
Social media marketing, luxury, e-commerce, advertising