Director
Prof. ZHENG Xu
鄭煦博士
鄭煦博士
Associate Professor
Areas of Expertise:
Governance strategies in marketing channels, business network analysis, and online service marketing
Governance strategies in marketing channels, business network analysis, and online service marketing
Associate Directors
Assistant Professor
Areas of Expertise:
Luxury, retail, branding, advertising, ESG
Luxury, retail, branding, advertising, ESG
Mr. THAM Koy Siong
譚桂常先生
譚桂常先生
Senior Teaching Fellow
Areas of Expertise:
Business-to-business marketing strategies; franchise governance and operations; GIS-informed marketing decisions; omni-channel operations
Business-to-business marketing strategies; franchise governance and operations; GIS-informed marketing decisions; omni-channel operations
Advisory Board Members
Head (MKT) and Professor
Areas of Expertise:
Decision analytics for marketing, logistics, and supply chain
Decision analytics for marketing, logistics, and supply chain
Adjunct Professor and Deputy Program Leader of BBA Global Business, College of Business, City University of Hong Kong
Members (In alphabetical order)
Assistant Professor
Areas of Expertise:
Cultural advertising, service internationalization
Cultural advertising, service internationalization
Associate Professor
Areas of Expertise:
Ad auctions, online advertising, online markets
Ad auctions, online advertising, online markets
Assistant Professor
Areas of Expertise:
Online job matching platform, ridesharing platform, gig economy
Online job matching platform, ridesharing platform, gig economy
Assistant Professor
Areas of Expertise:
Mobile marketing, mobile consumer behavior, digital marketing
Mobile marketing, mobile consumer behavior, digital marketing
Prof. TAN Yong Chin
陳勇錦博士
陳勇錦博士
Assistant Professor
Areas of Expertise:
Digital marketing, online retail, new technologies
Digital marketing, online retail, new technologies
Associate Professor
Areas of Expertise:
Cross-Cultural marketing, behavior, green marketing
Cross-Cultural marketing, behavior, green marketing
Prof. XU Zibin
徐子彬博士
徐子彬博士
Associate Professor
Areas of Expertise:
Competitive strategies, product innovation, marketing strategies in China
Competitive strategies, product innovation, marketing strategies in China
Prof. ZHAO Huazhong
趙華中博士
趙華中博士
Associate Head (MKT) and Associate Professor
Areas of Expertise:
Social media marketing, luxury, e-commerce, advertising
Social media marketing, luxury, e-commerce, advertising
