College of Business
AACSB International EQUIS - European Quality Improvement System

Official launch of Executive Mentorship Program


The Department of Marketing hosted a Welcome Ceremony for its Executive Mentorship Program on 17th Oct 2016. There were over 80 mentors and mentees attended the event.

Prof Julie Li Juan, Head and Professor of Department of Marketing, welcomed all the guests and delegates, and expressed her gratitude to alumni and business partners being the mentors for the students. Prof Li then joined Dr Fanny Cheung Sau-lan, Assistant Professor and Coordinator of the Executive Mentorship Program, to kick off the event.

Dr Louis Poon, Head of Asia Distribution, VTB Capital Investment Management Group, one of the mentors of the Executive Mentorship Program, shared his mentoring experiences. Dr Poon is a graduate of the College’s Doctor of Business Administration programme and an active alumnus who supports CityU’s development. He is one of the Founding Members of the CityU Eminence Society, and a member of CityU Foundation.

Kristy Chung Hiu-ying, a year four student, said “It is a fruitful opportunity for me to participate in this programme. By interacting with industry experts, I was given much guidance in pursuing my career aspirations.”

Other three students Wing-huen Chung, Ho-yuen Li and Chiu-nam Luk, found the tips given by the mentors were customised and practical. They were glad to have joined this programme, and they felt more confident in securing future careers.

Also attended the ceremony included faculty members Dr Yanni Yan Mingping, Associate Professor, Dr John Leung Wai-keung, Associate Professor, and Mr Alex Tham Koy-siong, Senior Teaching Fellow.

The mentors included:

Mr Dempster Chan, Chief Executive Officer, Cue Education Limited
Mr Pan Chan, Senior Manager and Financial Planner, AIA
Ms Meimei Cheung, Business Development Executive, Wow! Marketing Co. Ltd.
Mr Tony Cheung, Assistant Trade Marketing Manager, Philip Morris International
Mr Claudio Chow, Sales Director, Yushi International Trade Centre
Mr Danny Fok, Sales Director (Asia), STATS LLC
Mr Kason Fok, Associate Director, Convoy Financial Services Ltd
Dr Torin Fung, Chief Executive Officer, Novelin Limited
Mr Vincent Ha, Co-founder & Qualitative Researcher, Nimbus Insight Limited
Ms Sara Ho, General Manager, Group Organizational Development & Talent Acquisition, Jebsen & Co. Ltd.
Ms Edith Lam, Director of Retail Operations Development, VF Hong Kong Limited
Mr Macro Lam, Head of Digital Creative, DDB Group Hong Kong
Mr Melvin Ma, Ecommerce & Digital Marketing Manager, Clarins
Mr Hoi-wai Ng, Product Manager, HK01
Mr Stephen Ng, Vice President, Private Wealth Maybank
Dr Louis Poon, Head of Asia Distribution, VTB Capital Investment Management Group.
Mr KK Wong, Director/Founder, Wow! Marketing Co. Ltd.
Mr Wilson Wong, Group Account Director, X Social Group Limited
Ms Paula Yang, General Manager, NDN Group (HK) Limited
Ms Poling Yim, Marketing Manager, Lombard Odier (Hong Kong)

About the Executive Mentorship Program
The Executive Mentorship Program aims to enhance students’ understanding of the real-world environment, to help them build up social networks and obtain advice for career and personal development through professional coaching and interaction with successful business executives. Altogether, over 20 business executives were invited to be mentors. Over 60 BBA students from year three and four, who major in China Business and Marketing programmes, were selected for the mentorship program.