College of Business
AACSB International EQUIS - European Quality Improvement System

MKT students commended for creative business ideas

The Department of Marketing hosted the awards presentation ceremony on 10 January to commend outstanding Company Consultancy Projects produced by the BBA Marketing final year students in last summer semester and semester A 2018/2019.

Nine leading brands across various industries supported the initiative and 25 student teams were asked to offer consultancy services to the companies to compete for the top prizes. Their services included conducting marketing research and suggesting creative business solutions.

Representatives of corporate partners commended students’ performance. Mr Lothar Korn, managing director of Audi Hong Kong said students had offered satisfying marketing solution to the company despite the task was challenging. Another corporate partner from Trappist Dairy Limited encouraged students to start a career in marketing upon graduation, and help preserve the value of local brands with long history. Meanwhile, Bayer HealthCare Limited believed students’ idea would help the brand capture young generation market.

Some corporate partners even considered realising students’ ideas into working plans.  The representative from Otsuka Pharmaceutical (HK) Limited was impressed by student’s innovative idea and would consider implementing it into the company’s future plan. Meanwhile, Mr Ivan Mak, Commercial Director of BRITA Hong Kong Limited acclaimed students for their courage to innovate and think out of the box. He would adopt some of the students’ ideas in the coming Standard Chartered Hong Kong Marathon.

Mr Alex Tham, Senior Teaching Fellow of the Department of Marketing, said the Department always inspired students to gain hands-on experience and strived to enhance students’ business acumen. In her closing remarks, Professor Julie Li, Associate Provost and Acting Head of the Department of Marketing, encouraged students to stay abreast of new technology trend and keep market needs in mind, amid global challenges like the trade war and environmental pollution.

Launched in 1995, the Company Consultancy Project Awards aim to provide students with real-life marketing experience through collaboration with corporations.