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College of Business
AACSB International EQUIS - European Quality Improvement System

CB proudly offers four-day intensive marketing training programme for HNA Capital

The Executive Education unit of the College of Business organized a four-day intensive training programme for HNA Capital at Academic 3 from 24th to 27th of November, supported by the Department of Marketing (MKT).

The HNA Capital Marketing Programme 2014《把握金融市場方向，創新金融營銷手段》was especially designed for the senior executives of HNA Capital. The programme aimed to provide participants the knowledge and updated trend of innovative marketing strategies for the finance industry.

Dr Yanni Yan, Director of Executive Development (International Programmes), welcomed the executives to CityU at the opening ceremony. Prof Houmin Yan, Dean of the College, and Mr Liang Tang, Vice President of HNA Capital, officially opened the programme and exchanged gifts.  

40 executives attended lectures delivered by professors from the Department of Marketing. The participants were later arranged to visit the Bank of Communications (Hong Kong Branch).

Topics:

  • Chinese Culture and Marketing by Prof Nan Zhou, Professor of MKT
  • Marketing in the Digital Age by Prof Wenyu Dou, Associate Dean of the College (Graduate Programmes) and Professor of MKT
  • Marketing Principles and Strategies for financial professionals by Prof Chenting Su, Head and Chair Professor of MKT
  • Services Marketing by Prof Zhilin Yang, Associate Head and Professor of MKT

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On the final day of the programme, the participants were divided into six groups; each group delivered a marketing plan on a chosen financial topic. Prof Wenyu Dou, Dr Yanni Yan, Prof Zhilin Yang, and Prof Nan Zhou served as the panel of judges and awarded certificates to the top three teams.

Prof Dou expressed his gratitude to HNA Capital and presented certificates of completion to the executives at the closing ceremony.

For more information about Executive Education, please visit website.