CB students win 2nd place in World Asian Case Competition 2015

A team of College of Business BBA students won 2nd place in the World Asian Case Competition 2015. Together with four other CB teams, a total of five teams of CB students were selected as the Top 10 Winners in the competition. The competition was organized by the Academic of Asian Business (AAB), which aims to provide opportunities and platforms for participants to network with and learn from successful business leaders and academics around the world.

AAB invited college students in teams of two or three, along with a supervisor, to conduct a case study on a globally renowned Asian brand. The competition took place in late August. The top ten finalists were selected from 41 teams around the world to Seoul to present their cases and compete for the first and second place.

Team Ocean Park Hong Kong of the College of Business, CityU won the 2nd best award and were given a scholarship of US$1,000 from AAB. All the top 10 winning teams had the opportunity to meet with company leaders for advice on future career and business planning. The winning cases of the Top 10 will be published in the book “How Asian Brands Soar”.

“It was my pleasure to represent the College of Business and CityU at an international competition. It gave me a great opportunity to practice strategic thinking and analytical skills. By exchanging different ideas with other top 10 winning teams, I have a new interpretation of international business!” Mickey Cheung of Team Alipay commented.

Congratulations to all the CB winners! We wish them every success in their future careers.

CityU winning team list:

2nd Best Winner:

Ocean Park Hong Kong: The Risen Dead Miracle of Hong Kong
Cheryl Aw Tze-ying, BBA Information Management
Chun-ying Chan, BBA Information Management
Yin-ming Cheung, BBA Information Management
Dr Terence C.H. Cheung, Assistant Professor of the Department of Information Systems

Top 10 Winners:

Alipay
Elton Lau Yan-ting, BBA Global Business Systems Management
Man-chun Li, BBA Global Business Systems Management
Mickey Cheung Hoi-kei, BBA Marketing
Dr Ling Ge, Assistant Professor of the Department of Information Systems

UNIQLO: The Secret of Success
Ying-tung Chan, BBA Marketing
Ka-ying Luk, BBA Accountancy
Dr Stephen Shum Wan-hang, Associate Professor of the Department of Management Sciences

Xiaomi - Can China’s Apple Conquer The World?
Jacqueline Koh Yu-ling, BBA China Business
Kristen Cheong Hon-kit, BBA Accountancy
Prof Sheila Wang, Adjunct Professor of NUS Business School at National University of Singapore

Haier-The Chinese Giant which Alternates Perceptions from the West
Stephanie Hung Ling-tze, BBA Business Operations Management
Flora Law Hoi-tung, student from The University of Hong Kong
Yody Chiu Mei-ka, student from The Chinese University of Hong Kong
Dr Stephen Shum Wan-hang, Associate Professor of the Department of Management Sciences

For more information about the competition, please visit AAB website.