Undergraduate students triumph in CGMA Global Business Challenge 2020

Four CB undergraduate students, Alexandra Mak and Crystal Mak from BBA Global Business, Anson Chung from BBA Accountancy, and Mark Hung from BBA Global Business (with a second major in Accountancy), shone in the Chartered Global Management Accountant (CGMA) Global Business Challenge 2020. Their team named "IdeaBank" won the Championship in Hong Kong earlier in the month, and then represented the city in the online North Asia Final on 13 June, competing with nine other elite teams across the region. IdeaBank finally achieved the second runner-up position.

In the final, the teams were given 11 hours to identify issues facing a hotel group and come up with strategies to improve its operations, project management, accounting and finance, and to deal with threats from disruptive innovations.

Team member Mark said, "Our final product with in-depth analyses reflected our professionalism and problem-solving skills even as students." He added that he valued the opportunities for developing critical thinking, improving logical thinking and learning from people in various disciplines.

Alexandra said, "Apart from the competition, we also needed to take care of our internship and studies. Although I sometimes felt very stressed, the professional experience gained from the competition was immeasurably precious."

The CGMA Global Business Challenge is an international competition organised by the Chartered Institute of Management Accountants (CIMA), the world's largest professional body of management accountants. Based on the principle of fairness, justice and openness, the competition gathers outstanding business students around the world and aims to develop their leadership, technical knowledge, business acumen, and people skills.

Crystal said, "Solving business problems is never easy. With that in mind, we underwent a lot of training to hone our problem-solving skills to prepare ourselves for the competition."

Before the competition, the team went through extensive training conducted by the BBA Global Business Programme Director, Dr Chak-fu Lam, and an intensive workshop taught by Dr Zachary Leung from the Department of Management Sciences. They also benefited from working with Dr Raymond Wong, Mr David Yip and Mr Sunny Wong from the Department of Accountancy.

Anson added, "I am proud to be part of this team and thankful for the opportunity given by CGMA North Asia! It was a tough task but it helped sharpen our skills from different aspects."

In addition to a cash prize, each team member was given a one-year subscription to the "CGMA Financial Leadership Program" to pursue professional designation of CGMA and to help prepare themselves for a future management consultant position.