Seminar: Approximation Algorithms for Product Framing and Pricing
In this work we propose one of the first models of "product framing" and pricing. Product framing refers to the way in which consumer choice is influenced by how products are framed, or displayed. We introduce a model in which a set of products are organized into a set of virtual pages. We assume that consumers consider only products in the top pages, with different consumers willing to see a different number of pages. Consumers select a product, if any, from these pages following a general choice model. We show that the product framing problem is NP-hard.