College of Business
AACSB International EQUIS - European Quality Improvement System

Faculty Articles in the Press


ICT發展的感思

ICT發展的感思

10 June 2019
Publisher: Capital Magazine
Article by Professor Houmin Yan, Dean and Chair Professor of Management Sciences
社交媒體時代的旅遊營銷

社交媒體時代的旅遊營銷

10 May 2019
Publisher: Capital Magazine
Article by Prof Wenyu Dou, Associate Dean and Professor of Department of Marketing
數碼營銷:跨越實體障礙

數碼營銷:跨越實體障礙

10 April 2019
Publisher: Capital Magazine
Article by Dr Huazhong Zhao, Assistant Professor of Department of Marketing
特別的顧客 特別的價格

特別的顧客 特別的價格

10 March 2019
Publisher: Capital Magazine
Article by Dr Xi Li, Assistant Professor of Department of Marketing
科技革命改變商業管理模式

科技革命改變商業管理模式

8 February 2019
Publisher: Capital Magazine
Article by Dr Chak-fu Lam, Assistant Professor of Department of Management
防彈少年團:文娛產品國際化啟示

防彈少年團:文娛產品國際化啟示

10 January 2019
Publisher: Capital Magazine
Article by Prof Wenyu Dou, Associate Dean and Professor of Department of Marketing