College of Business
AACSB International EQUIS - European Quality Improvement System

Forthcoming Events

2019
AUG
19
Mon
MS - Research Seminar

An Analysis of ``Buy X, Get One Free'' Reward Programs

This paper investigates the effects of reward redemption hurdles in customer reward programs. Our research context is ``buy X, get one free'' (BXGO) reward programs, which incorporate two common redemption hurdles: a redemption threshold (X purchases are required for a free product) and an expiry... policy (unused reward points are lost after T periods of inactivity). Our analysis leads to the following results. First, both redemption hurdles create ``points pressure,'' such that an incremental purchase becomes more valuable as a consumer's reward points approach the redemption threshold or the expiration date. Second, a BXGO program can create a win-win for the seller (higher profit) and the consumers (higher aggregate consumer welfare), compared with not offering a reward program. Third, if consumers derive transaction utility for the rewarded product, a BXGO program can be viable even when reward points never expire, which rationalizes why many BXGO programs choose not to stipulate an expiration date. We discuss the managerial implications of our results. This is a joint work with Yacheng Sun from Tsinghua University and Dan Zhang from University of Colorado Boulder.more
Date
19 August 2019
Time
11:00am - 12:30pm
Speaker
  • Dr. Yan Liu
    Tianjin University
Venue
Room 7-208, 7/F, Lau Ming Wai Academic Building
AUG
23
Fri
CityU-FudanU DBA

DBA论文研究计划开题答辩

Date
23 August 2019
Time
12:00am - 11:59pm
Venue
上海复旦大学
AUG
26
Mon
Student Exchange Programme

Indoor activity

Date
26 August 2019
Time
10:00am - 5:30pm
Venue
on campus
AUG
27
Tue
Student Exchange Programme

Indoor activity

Date
27 August 2019
Time
10:00am - 5:30pm
Venue
on campus
AUG
27
Tue
Student Exchange Programme

Outdoor activity

Date
27 August 2019
Time
4:30pm - 9:00pm
Venue
Gathering on campus and then go outdoor
AUG
28
Wed
Student Exchange Programme

Sharing Session with Inbound Students

Date
28 August 2019
Time
9:00am - 2:00pm
Venue
LT-401, BOC
AUG
28
Wed
Student Exchange Programme

Indoor activity

Date
28 August 2019
Time
2:00pm - 5:30pm
Venue
on campus
AUG
28
Wed
Student Exchange Programme

Indoor activity

Date
28 August 2019
Time
2:30pm - 5:30pm
Venue
College of Business (12/F, LAU)
AUG
29
Thu
CityU-FudanU DBA

DBA论文研究计划开题答辩

Date
29 August 2019
Time
12:00am - 11:59pm
Venue
上海复旦大学
AUG
29
Thu
CB - UG Programmes

College Orientation 2019 - Compulsory for all new entrants to the College of Business Undergraduate Programmes

To: All new entrants to the College of Business Undergraduate Programmes Please remember to come on time on 29 August 2019 at 9 am. Seat reservation in advance is a must on or before 23 August 2019. Please register now before your leave this page.
Date
29 August 2019
Time
9:00am - 12:45pm
Venue
Wong Cheung Lo Hui Yuet Hall, 5th Floor, Lau Ming Wai Academic Building (LAU)
AUG
29
Thu
Student Exchange Programme

Indoor activity

Date
29 August 2019
Time
10:00am - 5:30pm
Venue
on campus
AUG
30
Fri
DBA

DBA Orientation & Residential Workshop I (Cohort 2019)

Date
30 August to 1 September 2019
Venue
Macau
AUG
30
Fri
Student Exchange Programme

Outdoor activity

Date
30 August 2019
Time
8:30am - 5:00pm
Venue
Gathering on campus and then go outdoor
AUG
30
Fri
Student Exchange Programme

Indoor activity

Date
30 August 2019
Time
10:00am - 5:30pm
Venue
on campus
AUG
31
Sat
Career Talk/Seminar

Sponsorship for FinTech Professional Certificate Programme 2019

Date
31 August 2019
SEP
2
Mon
Student Exchange Programme

Indoor activity

Date
2 September 2019
Time
2:30pm - 5:30pm
Venue
College of Business (12/F, LAU)
SEP
4
Wed
Student Exchange Programme

Indoor activity

Date
4 September 2019
Time
2:30pm - 5:30pm
Venue
College of Business (12/F, LAU)
SEP
5
Thu
CityU-FudanU DBA

DBA论文答辩及考核

Date
5 September 2019
Time
12:00am - 11:59pm
Venue
香港城市大学
SEP
9
Mon
CityU-FudanU DBA

DBA论文研究计划开题答辩

Date
9 September 2019
Time
12:00am - 11:59pm
Venue
上海复旦大学
SEP
19
Thu
CityU-FudanU DBA

2017班上海课堂活动

Date
19 to 22 September 2019
Venue
上海复旦大学
SEP
20
Fri
CB - City Seminar (香港席明納)

從人文主義談四大哲人 - 蘇格拉底、佛陀、孔子、耶穌

曾經以「歷史的起源和目的」一書聞名於世的德國存在主義哲學家卡爾·雅斯培,在晚年致力研究幾位世界性偉大哲人 — 蘇格拉底、佛陀、孔子和耶穌的生命歷程及思想,以及他們對後世的無窮影響。雅斯培特別強調「他們並不曾擁有任何世俗的權力……可是在精神上對人們卻有無法抗拒的吸引力。後代的人受到啟發,不斷湧現精神力量、尋求生命的深刻意義。他們的言行表率歷久彌新,其影響也永不止息。」
Date
20 September 2019
Time
6:30pm - 8:30pm
Venue
香港城市大學劉鳴煒學術樓 8-210 室
SEP
23
Mon
CityU-FudanU DBA

DBA论文研究计划开题答辩

Date
23 September 2019
Time
12:00am - 11:59pm
Venue
上海复旦大学
SEP
26
Thu
CityU-FudanU DBA

2018班上海课堂活动

Date
26 to 29 September 2019
Venue
上海复旦大学
OCT
24
Thu
CityU-FudanU DBA

2017班DBA论文研究计划开题答辩

Date
24 to 27 October 2019
Venue
上海复旦大学
NOV
21
Thu
CityU-FudanU DBA

2018班上海课堂活动

Date
21 to 24 November 2019
Venue
上海复旦大学
2020
JAN
7
Tue
CityU-FudanU DBA

2017班DBA论文研究计划开题答辩

Date
7 to 8 January 2020
Venue
香港城市大学
JAN
7
Tue
CB - Executive Education

EDP for WU Executive Academy “2020 Global Executive MBA International Residency at City University of Hong Kong"

The Global Executive MBA Programme of WU Executive Academy, Vienna University of Economics and Business, collaborated with the College’s Executive Education for an international residencies for their students from 7- 9 January 2020.
Date
7 to 9 January 2020
Venue
TBC
JAN
9
Thu
CityU-FudanU DBA

2018班香港课堂活动

Date
9 to 12 January 2020
Venue
香港城市大学
JAN
13
Mon
CB - Executive Education

ESADE Business School "2020 ESADE International Study Tour: Doing Business in Asia"

Date
13 to 17 January 2020
Venue
Rm 14-222, 14/F, Lau Ming Wai Academic Building
MAR
5
Thu
CityU-FudanU DBA

2018班上海课堂活动

Date
5 to 8 March 2020
Venue
上海复旦大学
MAY
22
Fri
CityU-FudanU DBA

2018班工作坊II和2017班工作坊III

Date
22 to 24 May 2020
Venue
香港
JUL
7
Tue
CityU-FudanU DBA

2018班DBA论文研究计划开题答辩

Date
7 to 8 July 2020
Venue
香港城市大学
JUL
9
Thu
CityU-FudanU DBA

2018班香港课堂活动

Date
9 to 12 July 2020
Venue
香港城市大学
SEP
15
Tue
CityU-FudanU DBA

2018班DBA论文研究计划开题答辩

Date
15 to 16 September 2020
Venue
上海复旦大学
SEP
17
Thu
CityU-FudanU DBA

2018班上海课堂活动

Date
17 to 20 September 2020
Venue
上海复旦大学