Accountancy students receive Silver Prize in HK4As Students' Award

Fion Chin On-ki and Cindy Fung Sin-ting from the Department of Accountancy, joined up with two of their peers from the College of Liberal Arts and Social Sciences, to create an award-winning video “Companionship”. They tell an intriguing story of parent-child relationships, designed to raise awareness about the addictive use of mobile phones. The team was awarded Silver Prize at the HK4As Students’ Award, an advertising competition organized by the Association of Accredited Advertising Agencies of Hong Kong (HK4As) in November. "

"We hope that people can reflect on their habits of using mobile phones through our video. Instead of always being on their phones, people can spend more quality time with their families, and have warm interactions with them," said Fion.

Since its establishment in 1990, the annual HK4As Students’ Award encourages and nurtures aspiring talents to join the advertising industry. The event is part of the HK4As’ Kam Fan Awards, which recognizes outstanding ad projects in the market every year.