EMBA visits Cambridge

EMBA visits London Stock Exchange

The College of Business Executive Master of Business Administration (Chinese) has visited Cambridge, UK, on a study trip designed to deepen knowledge in corporate strategy. A group of 61 students and alumni participated in the executive education programme held at the Cambridge Judge Business School in March 2017.

Key business topics included international macroeconomics, organizational management, corporate strategy & innovation, and brand internalization. The group also visited the London Stock Exchange and Cocoon Networks, a Chinese capital-backed company investing in the UK and European startups in areas like fintech, creative industries and biotechnology.

Punting on the Cam

Ben Yang Jigang, 2016 graduate, got some inspiration from the trip on how to innovate a company. "The key is to go back and look into the business models, and to study the market trends, refine the company's positioning and improve the efficiency in execution. The vision, feasibility and execution are always in the strategic planning cycle."

Ben Yang dining at Queens' College, Cambridge

International study trips are one of the highlights of the EMBA curriculum, aiming to deepen students' understanding of international markets, business practices and insights from a global perspective, and to help students apply their management skills effectively in an international business.