BIU is led by Prof. YANG Zhilin Forrest at the Department of Marketing, City University of Hong Kong. The wider project structure includes data analytics, industry research, consumer insights, publications, and administrative support functions.
Principal Investigator and Project Director
Professor, Department of Marketing
Project Team
Dr. Xu Chun
徐春博士
徐春博士
Project Executive Director
Scholar of Medicine & Health Industry, Chinese Academy of Medical Sciences & Peking Union Medical College (CAMS & PUMC). Fully coordinates daily project operation, implementation, progress control and team administration, refines and executes top-level strategic arrangements, coordinates cross-post collaboration, and ensures orderly progress of research and operational work.
Email: chunxu3-c@my.cityu.edu.hk
Email: chunxu3-c@my.cityu.edu.hk
Dr. SUN Yizheng
孫屹崢博士
孫屹崢博士
Project Consultant
Chairman of Yimikang Tech. Group Co., Ltd. (A-share stock code: 300249). Provides strategic advice on industry engagement, technology commercialization, and project governance. Supports collaboration with enterprise partners, contributes practical insights to the application of research findings, and advises on the project's long-term development.
Dr. LIU Hui
劉暉博士
劉暉博士
Project Consultant
PhD, City University of Hong Kong, with more than 20 years of entrepreneurial experience. Provides advisory support on entrepreneurship, business development, and organizational growth. Contributes practical insights to project planning, resource coordination, and external partnerships, helping translate research outcomes into viable industry applications.
Dr. MAR Martin
Senior Research Fellow (Data Science)
Specializes in academic research and technical delivery of data science. Responsible for designing data analysis frameworks, establishing research methodologies, constructing research models, conducting empirical data analysis and translating academic outputs to support core research projects.
Ms. Liu Kaihong
劉凱紅女士
劉凱紅女士
Executive Secretary-General
Senior Practitioner in Finance and Business, The University of Hong Kong. Full-time administrator of the Expert Committee Secretariat; coordinates expert liaison, academic conference preparation, research special affairs, document filing and academic service support.
Research Structure
- Data Analytics Team: social media mining, news analytics, and AI integration.
- Industry Research Team: sector studies and expert panel coordination.
- Consumer Insights Team: surveys, focus groups, and consumer research.
- Publication Team: report writing, dissemination, and research communication.
