Our department is made up of a team of committed researchers actively working on topics of regional and global significance. We have a curiosity of mind, a capability to work on the top quality research, a humble heart to learn from each other, and an open mind toward co-operation with others. Our research output, grants and academic links position us to become a leading regional Marketing and China Business team.
We co-operate with colleagues from universities in mainland China, the United States and Canada and other countries in joint research projects. We also have an advantage in our survey data collection network in China through our links with, e.g., the All China Marketing Research, the Central Viewing survey, and Consulting Centre of Chinese Central Television.
Academic Community Involvement
Several of our faculty members serve as Editor or Editorial Board members of highly respected marketing and international business journals. In addition, our faculty members are actively sought after as referees by journals and conferences.
Our faculty members also play major roles in academic and professional bodies, including the Academy of International Business, the Hong Kong Institute of Marketing and the Marketing Association of Chinese Universities.
Excellence in Research Output
High quality research output is a key part of the Department's quest for academic excellence. Our faculty members are actively engaged in high impact, high quality research projects targeted at top international journals. We have published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Management Science, Academy of Management Journal, Strategic Management Journal, Journal of International Business Studies, MIS Quarterly, Information Systems Research, Journal of the Academy of Marketing Science, Journal of Retailing, among others.