The Communications Unit of the College of Business held an online lucky draw event celebrating the Chinese New Year on social media platform Sina Weibo from 29th January to 17th February. The event aimed to share the joy of the Chinese New Year and CityU’s 30th Anniversary with the public.
30 gifts were mailed to winners’ homes worldwide. This significant quantity “30” was chosen to echo CityU’s 30th Anniversary. The event drew over 2,600 students, alumni, and friends and attracted heavy traffic of 440 thousand visits to the CB Weibo homepage.
The official College of Business Sina Weibo account (@香港城市大學商學院)’s fan base increased by nearly 50% over the course of the event. The Unit will continue to host light-hearted events on different social media platforms to connect students, alumni, and friends of CityU.
The College wishes everyone a joyful Year of the Horse!
For more information about the event, please visit: event webpage.