People and Research Research Insights

Operations Research and Operations Management

Price-Directed Cost Sharing and Demand Allocation for Service Providers
Dr. Yimin Yu
Price-Directed Cost Sharing and Demand Allocation for Service Providers

Manufacturing and Service Operations Management, June 2020

Service collaboration is increasingly popular but requires well-structured compensations and incentives. We provide a framework for the sharing of facilities and the allocation of demand among independent firms. 

Bootstrap-based budget allocation for nested simulation
Prof. Guangwu Liu
Bootstrap-based budget allocation for nested simulation

Operations Research, forthcoming

An efficient budget allocation rule based on the bootstrap resampling technique, in conjunction with in-depth analysis of nested simulation and its asymptotic behaviours

Keep-or-Sell? Managing Self-Replicating Goods
Dr. Zhankun sun
Keep-or-Sell? Managing Self-Replicating Goods

Management Science, forthcoming

The production system for self-replicating 3D printers is operationally fascinating: for each newly-produced unit the firm faces a unique trade-off, “keep-or-sell?” 

Strategic Inventories under Supply Chain Competition
Prof. David Li and Dr. Xi Li
Strategic Inventories under Supply Chain Competition

Manufacturing and Service Operations Management, forthcoming

Strategic inventories have been found to improve suppliers’ profits as well as consumer surplus, but is there a danger that the strategy backfires?

The Customer Outlook: A Closer Look at the “Performance-Price-Ratio”
Prof. Houmin Yan
The Customer Outlook: A Closer Look at the “Performance-Price-Ratio”

Production and Operations Management, November 2020

How do customers really behave under the performance-price ratio choice criterion?

Quality Disclosure Strategy under Customer Learning Opportunities
Dr. Yimin Yu
Quality Disclosure Strategy under Customer Learning Opportunities

Production and Operations Management, October 2020

What is the optimal quality disclosure strategy for firms with goods whose quality can only be assessed by experience?

Contract Unobservability and Downstream Competition
Dr. Xi Li
Contract Unobservability and Downstream Competition

Manufacturing and Service Operations Management, October 2020

The wholesale price contract leads to double marginalization, reducing market competition and hurting consumers. We investigate why manufacturers seem unwilling to change.

A Planning Approach to Targeted Display Advertising Revenue
Prof. David Li and Dr. Geoffrey Tso
A Planning Approach to Targeted Display Advertising Revenue

Production and Operations Management, October 2020

How to improve on the current online targeted display advertising which is typically arranged via event-based auction?

A Robust Price-Setting Newsvendor Problem
Prof. Ye Lu
A Robust Price-Setting Newsvendor Problem

Production and Operations Management, September 2020

How to provide a practical way for retailers to optimize joint pricing and inventory decisions without knowing the complete demand information? 

Red packets: a Route to Creative Social Promotion?
Dr. Huazhong Zhao
Red packets: a Route to Creative Social Promotion?

Production and Operations Management, July 2020

Red packets have been reinvented to contain digital coupons that can be shared through social networks, but how effective is this kind of social promotion?

Integrated Ad Delivery Planning for Targeted Display Advertising
Prof. Frank Chen and Prof. David Li
Integrated Ad Delivery Planning for Targeted Display Advertising

Operations Research, June 2020

Online publishers such as Facebook sell their advertising resources either via an upfront or spot market, but how to make current practice more efficient? 

How to Prescribe Decisions When Facing Uncertainty?
Dr. Zhi Chen
How to Prescribe Decisions When Facing Uncertainty?

Management Science, May 2020

Robust Stochastic Optimization made easy with RSOME, a new algebraic modelling package