BPCC CityU Case Competition 2019/20
Organised by the Business Proposal and Competition Club (BPCC), a student society under the College of Business, and supported by Birdie Mobile, the CityU Case Competition 2019/20 ended on a good note on 25 April. In light of the COVID-19 outbreak, the competition was conducted online.
The CityU Case Competition aims to bring together students at CityU to investigate and analyse real-life business cases for corporations. By joining the competition, students can improve their teamwork skills, analytical competence, problem-solving ability, and presentation skills, etc.
This year, 217 students from 58 teams entered the competition to work on a marketing campaign to raise awareness of Birdie among the public, especially the millennials. Participants were asked to conduct researches on telecommunication industry, and come up with a creative and feasible business plan for Birdie. They also needed to think about three social media posts and outline social media strategies for the company.
Nine teams were shortlisted to compete for four top prizes in the Grand Final. The teams showcased their in-depth research and analytical skills, as well as marketing knowledge, to a panel of judges comprising Mr Kevin Huang, Head of Birdie, Mr Ryan Sham, Senior Brand Manager of Birdie, Mr Ki Khouw, Digital and Communication Manager of Birdle, and Dr Raine Ng, Deputy Programme Leader (BBA – Marketing).
Participant Wong Tsz-ho from the winning team said, “It was a unique experience for us. We acquired some new skills like video editing and the use of Instagram filter in order to prepare the three social media posts. Throughout the competition, I upheld this belief — Do not limit your challenges and challenge your limits.”
“Participating teams unleashed creativity in the competition through various online promotion ideas on social media,“ said President of BPCC Chenyan Xu. “We were also grateful for the support from Birdie and the College of Business that help us make the competition a great success,” Xu added.
