CB co-organises Executive Education Programme with Beijing Normal University

30 executives from the cultural and creative industries in China participated in the “Talents Programme on Future Design Innovation” jointly organised by the Centre for Advanced Business Research and Executive Education (Shenzhen) of the College of Business of City University of Hong Kong and the School of Future Design of Beijing Normal University. The first part of the programme themed “Marketing Strategy for the Creative and Cultural Industries” was held in Shenzhen on 17 July 2022.

In his opening remarks, Professor Ye Lu, Director of the Centre for Advanced Business Research and Executive Education (Shenzhen), said, “The cultural and creative industries have immense development potential, we believe that the talents in these industries will play a significant role in innovation development in the Greater Bay Area.”

Through mini-lecture, case studies and interactive discussion, Professor Chenting Su, Chair Professor of the Department of Marketing, taught and encouraged participants to apply the learnt marketing strategies and techniques into their real work scenarios.

Learn more about the School of Future Design of Beijing Normal University.

Learn more about the Executive Education programmes at CityU College of Business