CB students participate in McDonough Business Strategy Challenge

Four CB students, Viki Lai Wing-ki (BBA Global Business), Phitchayapha (Fern) Sitthitan (BSc Computational Finance and Financial Technology), Andy Wong Ho-chi (BBA Global Business Systems Management), and Ronny Torres Cardenas (BBA Global Business), attended the 19th Annual McDonough Business Strategy Challenge (MBSC) at Georgetown University in Washington, D.C. during February 7-12, 2023, where they competed against other top performing universities around the world in NGO case consulting. The 5-day event also offered them a valuable opportunity to share with other participants, acquire experience and knowledge from consulting lectures and engagements with nonprofit leaders and experts.

The team was asked to analyze a US social enterprise in the competition. Vicki recalled their competition experience that the entire team had worked very hard in analyzing the problem set thoroughly and developing comprehensive solutions. “The case has enabled me to explore the globe deeper and drilled me more about cross-cultural business practices,” she said. “Together, we have grown our problem-solving skills and broadened our horizons, making this experience invaluable,” Andy added. Ronny found the NGO case very challenging, reflecting that “our lack of knowledge of the local market proved too hard an obstacle, but we are very proud of our presentation and the impression we left on people's memory, always leaving CityU's name high.” Fern appreciated the opportunity for participating in the competition, sharing that, “MBSC is like a bridge that connect you with the people who share the same interest.”

The students are grateful for the opportunity and sponsorship from CB, as well as the support and guidance from their coaches, Dr Alvin Leung and Dr Huazhong Zhao.