CB students crowned champions at UMCC 2025
A team of four undergraduate students from the College of Business at City University of Hong Kong (CityUHK) claimed the champion title at the University of Münster Case Competition (UMCC) 2025 in Germany. The competition brought together talented students from top universities worldwide to solve real-world business challenges.
The UMCC is one of Germany's largest international case competitions, featuring multiple demanding rounds including two 3-hour case challenges and one 12-hour case analysis. Beyond the competition, students engaged in various social events, facilitating the exchange of ideas with peers from diverse backgrounds. This year’s event welcomed 12 teams from universities across Germany, Denmark, Canada, Mexico, and other countries, fostering a truly international learning environment.
The journey to victory was marked by intensive preparation and a strong spirit of collaboration. Reflecting on the experience, Arty Fu Zixiang, a BBA Global Business student, shared, “Participating in UMCC has been an incredibly rewarding journey. Throughout the competition, our team learned to think strategically under pressure, communicate effectively, and turn diverse ideas into a clear, impactful solution.” Winning the championship, Arty added, was a testament to our teamwork and perseverance.
A great time to exchange ideas with outstanding university students around the world.
Anthony Matthew Harsono, a BBA Business Analysis student, highlighted the significance of representing CityUHK on an international stage: “It has been our honour to represent City University of Hong Kong in such a prestigious competition. We adapted to unique challenges and honed our communication, collaboration, and presentation skills throughout the weeks.” He also pointed out that the cases, focused on the European market, offered valuable insights into its demographics, business environment, and regulatory landscape.
Ansleigh Mendoza Go, a BBA Global Operations Management student, expressed gratitude for the learning experience, saying, “UMCC taught me more than just invaluable business skills in market research and strategy development. It taught me resilience, adaptability, and collaboration, and pushed us beyond our limits.” She also thanked the dedicated alumni who supported the team through numerous training sessions.
Miffy Sin Wing-yu, a BBA Finance student, dedicated the win to “everyone back in Hong Kong who believed in us and made this possible.” She described the opportunity to engage with students from top universities worldwide as “truly an enriching experience,” adding, “Participating in UMCC is a highlight of my case competition journey!”
The team's success at UMCC not only exemplifies their dedication and teamwork but also highlights the College of Business's commitment to providing students with opportunities to apply their academic knowledge in real-life scenarios. As they return to Hong Kong with the champion trophy, they bring back not only an honour for the university but also meaningful experiences and skills that will support their future growth.