People and Research People

People Details

Dr. XU Jingjun David

Associate Professor

6-279, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34428530
+852 34420370
Public CV

Research Areas

Human-computer interaction
Recommendation systems
Social media
Technology adoption
Artificial Intelligence


PhD - Management Information Systems (University of British Columbia)
MPhil - Information Systems (City University of Hong Kong)
BBA - Business Administration (Lingnan University, First-class honours)


David Xu is an associate professor in the Department of Information Systems at the City University of Hong Kong. Before joining City U, he was the associate professor of MIS and Bomhoff Endowed Professor of Business at Wichita State University. His research interests include human-computer interaction, social media, e-commerce, technology adoption, virtual reality, and artificial intelligence. He has papers published or forthcoming in MIS Quarterly, Information Systems Research, Management Science, INFORMS Journal on Computing, Journal of Management Information Systems, among others. He received the AIS Early Career Award in 2018. He is serving as an associate editor for Information Systems Research and Information Systems Journal.

In 2020, he is ranked the 4th most productive (the first-author count, tie) information systems scholar worldwide for publishing in the top-8 (and 6th for the top-4) IS journals between 2011-2019, according to the Association for Information Systems. 

Faculty Positions

PeriodDepartment - InstitutionPosition
2017Wichita State University Bomhoff Endowed Professor of Business
2016 - 2017Wichita State UniversityAssociate Professor
2011 - 2016Wichita State UniversityAssistant Professor


Award TitleInstitution
AIS Early Career AwardAssociation for Information Systems (AIS)

Teaching Areas

Website design for e-commerce

Python programming for business

Research Grants

PI: "The Effect of Reducing Product Uncertainties ", Strategic Research Grant - City University of Hong Kong, Amount: 100,000 (2019-2021), David Xu

PI: "Investigating the Differential Effects of Recommendations ", Strategic Research Grant - City University of Hong Kong, Amount: 100,000 (2018-2020), David Xu

PI: "The Effect of Visualization Designs and Augmented Reality", Start-up Grants - City University of Hong Kong, Amount: 300,000 (2018-2019), David Xu

Teaching Activities (past 3 academic years)

Academic YearLevelTitle
2019-2020Bachelor's DegreePython Programming for Business
Research DegreeSurvey and Experimental Research Methods for Business
2018-2019Bachelor's DegreePython Programming for Business
Website Design for e-Commerce
2017-2018Bachelor's DegreeWebsite Design for e-Commerce

Administrative Assignments

6/2018 - NowBBA Information Management (IFMG)Programme Leader
2/2018 - NowBachelor's Degree in Information Systems (BDIS)Programme Leader

External Academic Activities

1/2020 - NowInformation Systems Research-Associate Editor
2018 - NowInformation Systems Journal -Associate Editor
2018 - 2019The Hong Kong Polytechnic UniversityChina (Hong Kong)External Examiner (DBA and PhD)
2014 - 2019International Conference on Information Systems-Associate editor
2018Hong Kong Baptist UniversityChina (Hong Kong)External Examiner (DBA)
2016 - 2018Information Systems Journal-Guest Associate Editor
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Journal Publications and Reviews

Saeed, Khawaja A.; Xu, Jingjun (David) / Understanding diffusion of information systems-based services: evidence from mobile banking services. May 2020; In: Internet Research.

Xu, Jingjun David; Benbasat, Izak; Cenfetelli, Ronald T. / The Relative Effect of the Convergence of Product Recommendations from Various Online Sources. April 2020; In: Journal of Management Information Systems.

Li, Qiudan; Zeng, Daniel Dajun; Xu, David Jingjun; Liu, Ruoran; Yao, Riheng / Understanding and Predicting Users’ Rating Behavior: A Cognitive Perspective. April 2020; In: INFORMS Journal on Computing.

Zhou, Liying; Wang, Weiquan; Xu, Jingjun(David); Liu, Tao; Gu, Jibao / Perceived information transparency in B2C e-commerce: An empirical investigation. November 2018; In: Information & Management. Vol. 55, No. 7, pp. 912-927

Xu, David Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / The outcomes and the mediating role of the functional triad: The users' perspective. September 2018; In: Information Systems Journal. Vol. 28, No. 5, pp. 956-988

XU, David Jingjun; BENBASAT, Izak; CENFETELLI, Ronald T. / A Two-Stage Model of Generating Product Advice: Proposing and Testing the Complementarity Principle. November 2017; In: Journal of Management Information Systems. Vol. 34, No. 3, pp. 826-862

Xu, Jingjun(David); Abdinnour, Sue; Chaparro, Barbara / An Integrated Temporal Model of Belief and Attitude Change: An Empirical Test With the iPad. February 2017; In: Journal of the Association of Information Systems. Vol. 18, No. 2, pp. 113-140

Xu, Jingjun(David) / Retaining customers by utilizing technology-facilitated chat: Mitigating website anxiety and task complexity. July 2016; In: Information and Management. Vol. 53, No. 5, pp. 554-569

Xu, Jingjun(David); Cenfetelli, Ronald T.; Aquino, Karl / Do different kinds of trust matter? An examination of the three trusting beliefs on satisfaction and purchase behavior in the buyer–seller context. March 2016; In: Journal of Strategic Information Systems. Vol. 25, No. 1, pp. 15-31

Argyris, Young E.(Anna); Xu, Jingjun(David) / Enhancing self-efficacy for career development in Facebook. February 2016; In: Computers in Human Behavior. Vol. 55, No. Part B, pp. 921-931

Xu, Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / The influences of online service technologies and task complexity on efficiency and personalization. June 2014; In: Information Systems Research. Vol. 25, No. 2, pp. 420-436

Xu, Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / The nature and consequences of trade-off transparency in the context of recommendation agents. June 2014; In: MIS Quarterly: Management Information Systems. Vol. 38, No. 2, pp. 379-406

Xu, Jingjun (David); Benbasat, Izak; Cenfetelli, Ronald T. / Integrating Service Quality with System and Information Quality: An Empirical Test in the E-Service Context. September 2013; In: MIS Quarterly: Management Information Systems. Vol. 37, No. 3, pp. 777-794

Xu, David Jingjun; Cenfetelli, Ronald T.; Aquino, Karl / The Influence of Media Cue Multiplicity on Deceivers and Those Who Are Deceived. March 2012; In: Journal of Business Ethics. Vol. 106, No. 3, pp. 337-352

Xu, Jingjun David; Benbasat, Izak; Cenfetelli, Ron / The effects of service and consumer product knowledge on online customer loyalty. November 2011; In: Journal of the Association of Information Systems. Vol. 12, No. 11, pp. 741-766

Xu, David Jingjun; Liao, Stephen Shaoyi; Li, Qiudan / Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications. February 2008; In: Decision Support Systems. Vol. 44, No. 3, pp. 710-724

Xu, David Jingjun / The Influence of Personalization in Affecting Consumer Attitude toward Mobile Advertising in China. December 2006; In: Journal of Computer Information Systems. Vol. 47, No. 2, pp. 9-19

Liao, Shaoyi Stephen; Li, Qiudan; Xu, Jingjun David / A Bayesian network-based framework for personalization in mobile commerce applications. April 2005; In: Communications of the Association for Information Systems. Vol. 15, pp. 494-511

Chapters, Conference Papers, Creative and Literary Works

Xu, Jingjun(David) / The Effects of Utilitarian, Hedonic and Relational Factors on Intention: The Moderating Role of Website Anxiety. 2012; 18th Americas Conference on Information Systems 2012, AMCIS 2012. Vol. 5, pp. 4066-4073

Xu, Jingjun(David); Benbasat, Izak; Cenfetelli, Ronald T. / Does Live Help Service Matter? A Empirical Test of the DeLone and McLean’s Extended Model in the E-Service Context. March 2010; 2010 43rd Hawaii International Conference on System Sciences.

Xu, David Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / THE EFFECT OF PERCEIVED SERVICE QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED SERVICE OUTCOME ON ONLINE CUSTOMER LOYALTY. 2009; 30th International Conference on Information Systems 2009 (ICIS 2009). Vol. 1, pp. 476-493

Wang, Michael Chuansan; Liao, Stephen; Zhu, Roger Shijun; Xu, David Jingjun; Chen, Huapin; Wang, Weiping / Evaluation on a Personalized Mobile Advertising System: a Comparative Approach. July 2007; PACIS 2007 Proceedings: 11th Pacific Asia Conference on Information Systems. pp. 12-18

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