People and Research People

People Details

Prof. XU Jingjun David


6-275, Lau Ming Wai Academic Building, City University of Hong Kong
+852 34428530
+852 34420370

Research Areas

Human-computer interaction
Recommendation systems
Social media
Technology adoption
Artificial Intelligence


PhD - Management Information Systems (University of British Columbia)
MPhil - Information Systems (City University of Hong Kong)
BBA - Business Administration (Lingnan University, First-class honours)


David Xu is a professor in the Department of Information Systems, City University of Hong Kong. His research interests include human-computer interaction, artificial intelligence, healthcare, social media, technology adoption, and virtual reality. He has over 50 publications including 28 journal papers. His publications have appeared in all top four information systems journals (i.e., MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of Association for Information Systems) as well as the interdisciplinary UTD journals such as Management Science and INFORMS Journal on Computing. Before joining City U, he was the associate professor of MIS and Bomhoff Endowed Professor of Business at Wichita State University. 

He earned his PhD from Sauder School of Business at the University of British Columbia in 2011. His Google Scholar citation count is over 2,400 and the h-index is 16. In 2023, the Association for Information Systems (AIS) ranked him the joint 5th worldwide (first-author count ranking) among the most productive information systems scholars for publishing in the top-4 (or top-8) IS journals during the past 12 years (2011-2022). He was the recipient of the AIS Early Career Award in 2018 and was named AIS Distinguished Member - Cum Laude in 2020.

He teaches courses in Python programming, data visualization, human-computer interaction & multimedia, website design, and research methods across programs of undergraduate, taught postgraduate, PhD, and DBA. In 2021, he received the College of Business Teaching Excellence Award. 

He is serving as a senior editor for Information Systems Journal (ABS List 4) and associate editor for Information Systems Research (ISR), a UTD Journal. He won the Best Associate Editor Award in ICIS 2020 and ISR Best Associate Editor Award in Oct 2021.

Faculty Positions

PeriodDepartment - InstitutionPosition
2017 - 6/2023City University of Hong KongAssociate Professor
2017Wichita State University Bomhoff Endowed Professor of Business
2016 - 2017Wichita State UniversityAssociate Professor
2011 - 2016Wichita State UniversityAssistant Professor


Award TitleInstitution
Excellent Paper Award (2022)The 2nd JEBDE’s Academic Conference on Electronic Business & Digital Economics
College Teaching Excellence Award (2021)City University of Hong Kong(College of Business)
Associate Editor of the Year Award (2021)Information Systems Research
ICIS Best Paper Award Nominee (2021)International Conference on Information Systems
Best Associate Editor Award (2020)International Conference on Information Systems
AIS Distinguished Member – Cum LaudeAssociation for Information Systems (AIS)
AIS Early Career Award (2018)Association for Information Systems (AIS)
Faculty Risk-Taker Award (2017)Wichita State University
Researcher/Writer of the year (2013, 2014, 2015, 2017)Wichita State University (Barton School of Business)
Young Faculty Scholar Award (2015)Wichita State University
keep reading

Teaching Areas

Research Paradigms and Theories for Applied Business Research (DBA)

Survey and Experimental Research Methods for Business (PhD)

Data Visualization (MSc)

Human-Computer Interaction (MSc)

Python programming for business (BBA)

Website design for e-commerce (BBA)

keep reading

Research Grants

PI: "Information cocoon mitigation in short video sharing platforms", National Natural Science Foundation of China-NSFC, (2023-2026), David Xu and others

PI: "Leveraging AI Systems in Depression Treatment", General Research Fund (GRF) - Research Grants Council (RGC) of Hong Kong, (2023-2024), David Xu, Aihua Yan, Lei Huang, Ron Cenfetelli

co-PI: "Disclosure of Paid Advertisements in Search Results and User Response", National Natural Science Foundation of China-NSFC, (2021-2024), Weiquan Wang, David Xu, and others

PI: "Artificial Intelligence-Led Recruitment System", General Research Fund (GRF) - Research Grants Council (RGC) of Hong Kong, (2022-2023), David Xu, Marius Claudy, Karl Aquino

PI: "Research on Disease Prevention and Health Management", Consultancy Grant - Chengdu Active Health Technology Co., Ltd, (2021-2023), David Xu and others

PI: "Reactions to an Artificial Intelligence Enabled System", Strategic Research Grant - City University of Hong Kong, Amount: 100,000 (2020-2023), David Xu

PI: "The Effect of Reducing Product Uncertainties ", Strategic Research Grant - City University of Hong Kong, Amount: 100,000 (2019-2022), David Xu

PI: "Investigating the Differential Effects of Recommendations ", Strategic Research Grant - City University of Hong Kong, Amount: 100,000 (2018-2021), David Xu

PI: "The Effect of Visualization Designs and Augmented Reality", Start-up Grants - City University of Hong Kong, Amount: 300,000 (2018-2020), David Xu

keep reading

Supervisory Experience

2021DBA Thesis - (Chinese) since 2022
2021DBA Thesis - CityU-Fudan since 2021
2020DBA Thesis - (English) since 2020
2017PhD Thesis - since 2017

Administrative Assignments

6/2018 - NowBBA Information Management (IFMG)Programme Leader
2/2018 - NowBachelor's Degree in Information Systems (BDIS)Programme Leader

External Academic Activities

PeriodOrganizerCountry / RegionRole
2023 - NowInformation Systems Journal-Senior Editor
2020 - NowInformation Systems Research-Associate Editor
2018 - 2023The Hong Kong Polytechnic University-External Examiner (DBA and PhD Thesis)
2014 - 2023International Conference on Information Systems-Associate Editor
2022The University of Hong Kong-External Examiner (PhD Thesis)
2022Social Sciences and Humanities Research Council of CanadaCanadaGrant Reviewer
2018 - 2022Information Systems Journal -Associate Editor
2021Kuwait Foundation for the Advancement of Sciences -Grant Reviewer
2018 - 2020Hong Kong Baptist University-External Examiner (DBA)
2016 - 2018Information Systems Journal (Special Issue - Making the developing world a better place with high‐impact IS research)-Guest Associate Editor
keep reading

External Links

Selected Publications

Journal Publications and Reviews

Yang, Guo-Rui; Wang, Xueqing; Liu, Yu-Xin; Lin, Shu-Ping; Xu, Jingjun David / A study on exit and entry mechanism and evolution of relationships between decision makers for multistage large-scale group decision-making problems. March 2024; In: Expert Systems with Applications. Vol. 237, No. Part A

Zhou, Yang; XU, Jingjun David; Liu, Zhiying / The impact of digital transformation on corporate innovation: Roles of analyst coverage and internal control. September 2023; In: Managerial and Decision Economics.

Wang, Tianteng; Ruan, Junhu; Wang, Xuping; Jiang, Yiping; Sun, Zilai; Liang, Yuhu; Hu, Xiangpei; Li, Hao; Shi, Yan; Xu, Jingjun / Hybrid Machine Learning Approach for Evapotranspiration Estimation of Fruit Tree in Agricultural Cyber-Physical Systems. September 2023; In: IEEE Transactions on Cybernetics. Vol. 53, No. 9, pp. 5677-5691

Wang, Linzi; Li, Qiudan; Xu, Jingjun David; Yuan, Minjie / User-concerned actionable hot topic mining: enhancing interpretability via semantic–syntactic association matrix factorization. October 2022; In: Journal of Electronic Business & Digital Economics. Vol. 1, No. 1/2, pp. 50-65

Li, Qiudan; Liu, Hejing; Yao, Riheng; Xu, David Jingjun; Zeng, Daniel Dajun / Entity Matters in News: An Association Network-enhanced Method for News Reprint Prediction. February 2022; In: IEEE Intelligent Systems. Vol. 37, No. 1, pp. 99-107

Wu, Dezhi; Xu, Jingjun (David); Abdinnour, Sue / Tablets for problem-solving through a flow theory: the impact of navigation and visual appearance on perceived performance and efficiency. January 2022; In: Information Technology and People. Vol. 35, No. 1, pp. 142-164

Yang, Guo-Rui; Wang, Xueqing; Ding, Ru-Xi; Xu, Jingjun (David); Li, Meng-Nan / Managing public opinion in consensus-reaching processes for large-scale group decision-making problems. January 2022; In: Journal of the Operational Research Society. Vol. 73, No. 11, pp. 2480-2499

Liu, Tao; Wang, Weiquan; Xu, Jingjun (David); Ding, Donghong; Deng, Honglin / Interactive effects of advising strength and brand familiarity on users' trust and distrust in online recommendation agents. November 2021; In: Information Technology and People. Vol. 34, No. 7, pp. 1920-1947

Vali, Hessamedin; Xu, Jingjun (David); Yildirim, Mehmet Bayram / Comparative Reviews vs. Regular Consumer Reviews: Effects of Presentation Format and Review Valence. November 2021; In: Journal of Global Information Management. Vol. 29, No. 6

Xu, Jingjun David; Benbasat, Izak; Cenfetelli, Ronald T. / The Relative Effect of the Convergence of Product Recommendations from Various Online Sources. November 2020; In: Journal of Management Information Systems. Vol. 37, No. 3, pp. 788-819

Li, Qiudan; Zeng, Daniel Dajun; Xu, David Jingjun; Liu, Ruoran; Yao, Riheng / Understanding and Predicting Users’ Rating Behavior: A Cognitive Perspective. October 2020; In: INFORMS Journal on Computing. Vol. 32, No. 4, pp. 996-1011

Saeed, Khawaja A.; Xu, Jingjun David / Understanding diffusion of information systems-based services: evidence from mobile banking services. April 2020; In: Internet Research. Vol. 30, No. 4, pp. 1281-1304

Zhou, Liying; Wang, Weiquan; Xu, Jingjun(David); Liu, Tao; Gu, Jibao / Perceived information transparency in B2C e-commerce: An empirical investigation. November 2018; In: Information & Management. Vol. 55, No. 7, pp. 912-927

Xu, David Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / The outcomes and the mediating role of the functional triad: The users' perspective. September 2018; In: Information Systems Journal. Vol. 28, No. 5, pp. 956-988

XU, David Jingjun; BENBASAT, Izak; CENFETELLI, Ronald T. / A Two-Stage Model of Generating Product Advice: Proposing and Testing the Complementarity Principle. November 2017; In: Journal of Management Information Systems. Vol. 34, No. 3, pp. 826-862

Xu, Jingjun(David); Abdinnour, Sue; Chaparro, Barbara / An Integrated Temporal Model of Belief and Attitude Change: An Empirical Test With the iPad. February 2017; In: Journal of the Association of Information Systems. Vol. 18, No. 2, pp. 113-140

Xu, Jingjun(David) / Retaining customers by utilizing technology-facilitated chat: Mitigating website anxiety and task complexity. July 2016; In: Information and Management. Vol. 53, No. 5, pp. 554-569

Xu, Jingjun(David); Cenfetelli, Ronald T.; Aquino, Karl / Do different kinds of trust matter? An examination of the three trusting beliefs on satisfaction and purchase behavior in the buyer–seller context. March 2016; In: Journal of Strategic Information Systems. Vol. 25, No. 1, pp. 15-31

Argyris, Young E.(Anna); Xu, Jingjun(David) / Enhancing self-efficacy for career development in Facebook. February 2016; In: Computers in Human Behavior. Vol. 55, No. Part B, pp. 921-931

Xu, Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / The influences of online service technologies and task complexity on efficiency and personalization. June 2014; In: Information Systems Research. Vol. 25, No. 2, pp. 420-436

Xu, Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / The nature and consequences of trade-off transparency in the context of recommendation agents. June 2014; In: MIS Quarterly: Management Information Systems. Vol. 38, No. 2, pp. 379-406

Xu, Jingjun (David); Benbasat, Izak; Cenfetelli, Ronald T. / Integrating Service Quality with System and Information Quality: An Empirical Test in the E-Service Context. September 2013; In: MIS Quarterly: Management Information Systems. Vol. 37, No. 3, pp. 777-794

Xu, David Jingjun; Cenfetelli, Ronald T.; Aquino, Karl / The Influence of Media Cue Multiplicity on Deceivers and Those Who Are Deceived. March 2012; In: Journal of Business Ethics. Vol. 106, No. 3, pp. 337-352

Xu, Jingjun David; Benbasat, Izak; Cenfetelli, Ron / The effects of service and consumer product knowledge on online customer loyalty. November 2011; In: Journal of the Association of Information Systems. Vol. 12, No. 11, pp. 741-766

Xu, David Jingjun; Liao, Stephen Shaoyi; Li, Qiudan / Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications. February 2008; In: Decision Support Systems. Vol. 44, No. 3, pp. 710-724

Xu, David Jingjun / The Influence of Personalization in Affecting Consumer Attitude toward Mobile Advertising in China. December 2006; In: Journal of Computer Information Systems. Vol. 47, No. 2, pp. 9-19

Liao, Shaoyi Stephen; Li, Qiudan; Xu, Jingjun David / A Bayesian network-based framework for personalization in mobile commerce applications. April 2005; In: Communications of the Association for Information Systems. Vol. 15, pp. 494-511

Chapters, Conference Papers, Creative and Literary Works

Peng, Xiao; Peng, Xixian; XU, David (Jingjun) / Algorithmic Pricing and Fairness: A Moderated Moderation Model of AI Disclosure and Typicality of AI Pricing. July 2023; PACIS 2023 Proceedings.

Fang, Shuyi; Xu, David (Jingjun); Liu, Yang; LIU, Jiapeng / The Influence of the Warning Label on Information Narrowing. July 2023; PACIS 2023 Proceedings.

Liu, Mandie; Ke, Weiling; Xu, David (Jingjun) / Will Humans be Free-Riders? The Effects of Expectations for AI on Human-AI Team Performance. July 2023; PACIS 2023 Proceedings.

Fang, Shuyi; Xu, David (Jingjun) / Alleviating Information Cocoons and Fatigue with Serendipity: Effect of Relevant Diversification and its Timing. December 2022; ICIS 2022 Proceedings.

Yan, Aihua; Xu, David / AI-human Hybrid for Depression Treatment: The Moderating Role of Social Stigma. December 2021; ICIS 2021 Proceedings.

Yang, Yumeng; Xu, David / Online Review Helpfulness: The Role of Review-related Features and Product Type. December 2021; ICIS 2021 Proceedings.

Xu, Jingjun(David) / IT ADOPTION: A PERSUASIVE PERSPECTIVE. December 2012; International Conference on Information Systems (ICIS 2012). Vol. 2, pp. 1438-1454

Xu, Jingjun(David) / The Effects of Utilitarian, Hedonic and Relational Factors on Intention: The Moderating Role of Website Anxiety. 2012; 18th Americas Conference on Information Systems 2012, AMCIS 2012. Vol. 5, pp. 4066-4073

Xu, Jingjun(David); Benbasat, Izak; Cenfetelli, Ronald T. / Does Live Help Service Matter? A Empirical Test of the DeLone and McLean’s Extended Model in the E-Service Context. March 2010; 2010 43rd Hawaii International Conference on System Sciences.

Xu, David Jingjun; Benbasat, Izak; Cenfetelli, Ronald T. / THE EFFECT OF PERCEIVED SERVICE QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED SERVICE OUTCOME ON ONLINE CUSTOMER LOYALTY. 2009; 30th International Conference on Information Systems 2009 (ICIS 2009). Vol. 1, pp. 476-493

Wang, Michael Chuansan; Liao, Stephen; Zhu, Roger Shijun; Xu, David Jingjun; Chen, Huapin; Wang, Weiping / Evaluation on a Personalized Mobile Advertising System: a Comparative Approach. July 2007; PACIS 2007 Proceedings: 11th Pacific Asia Conference on Information Systems. pp. 12-18

keep reading