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Dr. NERVINO Esterina

Assistant Professor

M8085, R R S Creative Media Centre, City University of Hong Kong
+852 34428732
+852 34420288


PhD - Applied Linguistics (The Hong Kong Polytechnic University)
MA - Languages for communication in international enterprises and organizations (Universita' degli Studi di Modena e Reggio Emilia)
BA - Language Mediation (Universita' degli Studi della Calabria)


Esterina Nervino is currently Assistant Professor at City University of Hong Kong holding a joint appointment at the Department of English and the Department of Marketing. She is also Junior Adjunct Professor of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia (Italy), and invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University.

Her research interests include: Social Semiotics, Multimodal Discourse Analysis, Corpus Linguistics, and ESP. Topics, she has been working on, cover: luxury and digital transformation, luxury and its intersection with art and space, country of origin effect and language use, sustainability, reputation management, branding and retail experience. 

Prior to CityU, Esterina was the Director of Retail in Asia (part of Bluebell Group) in charge of media brand operations including content selection, curation, edition, and commercial strategy. At Bluebell Group, she also took on the additional role of Public Relations Lead for the Group working on internal/external communication and ESG strategy. 



Journal Publications and Reviews

NERVINO, Esterina / JONATHAN FRAIERS and WESTERMAN BULGARELLA (eds), Colors in Fashion. London: Bloomsbury Academic, 2017. August 2021; In: Visual Communication. Vol. 20 , No. 3, pp. 437-438

Wells, Victoria; Athwal, Navdeep ; Nervino, Esterina; Carrigan, Marylyn / How legitimate are the environmental sustainability claims of luxury conglomerates?. February 2021; In: Journal of Fashion Marketing and Management. Vol. 25, No. 4, pp. 697-722

Rossini, Francesco; Nervino, Esterina / City Branding and Public Space: An empirical analysis of Dolce & Gabbana’s Alta Moda event in Naples. December 2019; In: Journal of Public Space. Vol. 4, No. 4, pp. 61-82

Conference Papers

Nervino, Esterina; Athwal, Navdeep ; Carrigan, Marylyn ; Wells, Victoria / A discourse analysis of sustainable luxury reporting. May 2018; LVMH-SMU Luxury Research Conference 2018 (2018 LVMH - SMU), 10/05/2018 - 11/05/2018, , Singapore.

Nervino, Esterina / Luxury 3.0: defining luxury in the new media age. June 2016; LVMH-SMU Luxury Research Conference 2016, 20/06/2016 - 21/06/2016, , Singapore.

NERVINO, Esterina / Manufacturing luxury discourse in the social media: A social semiotic approach. June 2016; 6th Hong Kong Association for Applied Linguistics Conference (HAAL 2016), 11/06/2016 - , , Hong Kong.

Nervino, Esterina / Digital (hi)storytelling: branded stories in the social media. April 2016; 3rd International Conference of Semiosis Research Center (ICSRC 2016), 29/04/2016 - , Seoul, Korea, Republic of.

Nervino, Esterina / Luxury fashion brands online: when language matters. Facebook posts and brand identity. June 2015; 8th International Conference in Discourse, Communication and the Enterprise (DICOEN 2015), 11/06/2015 - 13/06/2015, Naples, Italy.

Nervino, Esterina / Luxury fashion brands online: when language matters. A linguistic analysis of Facebook posts. February 2015; The Spaces of Luxury, 04/02/2015 - 07/02/2015, London, United Kingdom.

MANCUSO, Costanza; NERVINO, Esterina / Culturally competent teaching and learning in the global age: meeting the challenges. May 2014; 20th National Seminar AICLU 2014, Innovations in learning technology, methodology, and creativity for foreign language teaching, 29/05/2014 - 31/05/2014, Turin, Italy.

Chapters, Conference Papers, Creative and Literary Works

Talukdar, Nabanita; Yu, Shubin Lance; Nervino, Esterina / Eco-Friendly Versus Polyester Gucci Handbags: the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. 2020; ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. pp. 1228

Nervino, Esterina; Athwal, Navdeep ; Wells, Victoria; Carrigan, Marylyn / Communicating sustainability: The cases of LVMH and Kering. May 2018; The Mystique of Luxury Brands - Singapore Conference - 2018: Conference Proceedings. pp. 29-30

NERVINO, Esterina / Luxury fashion brands online: when language matters. Facebook posts and brand identity. 2018; Discourse, Communication and the Enterprise: Where Business Meets Discourse. pp. 49-67

MANCUSO, Costanza; NERVINO, Esterina / Culturally competent teaching and learning in the global age: meeting the challenges. 2017; Digital Resources, Creativity and Innovative Methodologies in Language Teaching and Learning. pp. 390-409

Nervino, Esterina / Luxury and social media: crafting brand identity through Facebook posts. June 2015; 2015 Global Fashion Management Conference at Florence Proceedings. pp. 506-509

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