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Dr. NERVINO Esterina

Assistant Professor

Address
M8085, R R S Creative Media Centre, City University of Hong Kong
Phone
+852 34428732
Fax
+852 34420288

Research Areas

Business and professional communication
Social semiotics
Multimodal discourse analysis
Corpus linguistics
Luxury studies
Marketing
Sustainability
Reputation management

Qualifications

PhD - Applied Linguistics (The Hong Kong Polytechnic University)
MA - Languages for communication in international enterprises and organizations (Universita' degli Studi di Modena e Reggio Emilia)
BA - Language Mediation (Universita' degli Studi della Calabria)

Biography

Esterina Nervino is currently Assistant Professor holding a joint appointment at the Department of English and the Department of Marketing of the City University of Hong Kong, where she is also Associate Director of the Sales and Marketing Consulting Unit (SMCU). For both departments, she teaches subjects in the area of business and professional communication and entertains relationships with industry players for different purposes, including research, student internships, and career development. She is also Cultore della Materia (Junior Adjunct Professor) of Intercultural Communication and Language Variation at the Department of Studies on Language and Culture of the Universita’ degli Studi di Modena e Reggio Emilia (Italy) and invited External Member of the Research Centre for Professional Communication in English at The Hong Kong Polytechnic University. She holds a PhD in Applied Linguistics from The Hong Kong Polytechnic University and her research interests include social semiotics, multimodal discourse analysis, corpus linguistics, business and professional communication, luxury studies in relation to digital transformation, art, space, sustainability, country of origin effect, reputation management, branding and retail experience.

Prior to CityU, Esterina was the Director of Retail in Asia (part of Bluebell Group) in charge of media brand operations including content selection, curation, edition, and commercial strategy. At Bluebell Group she also took on the additional role of Public Relations Lead for the Group working on both internal and external communication projects.

She holds a M.A. in Foreign Languages for Business Communication from the Universita’ degli Studi di Modena e Reggio Emilia (Italy), a B.A. in Language Mediation from the Universita’ degli Studi della Calabria (Italy), an Executive Education Certificate in Social Entrepreneurship from INSEAD (Singapore), and a certificate in Business Sustainability Management from the Centre for Sustainability and Leadership of the University of Cambridge.

Professional Qualifications

QualificationCertifying Organization
Certificate in Business Sustainability Management Centre for Sustainability and Leadership of the University of Cambridge
Certificate in Social Entrepreneurship INSEAD (Singapore)

Awards

Award TitleInstitution
RGC AwardResearch Grants Council Hong Kong SAR
Faculty of Humanities Distinguished Thesis Award The Hong Kong Polytechnic University
Faculty Delegate at WC2 Network ConferenceThe Hong Kong Polytechnic University
Hong Kong PhD Fellowship Scheme 2014/2015Research Grants Council Hong Kong SAR

Teaching Areas

Business and professional communication

Research Grants

PI: "Mapping sustainability in the luxury sector: A social semiotic analysis of environmental, social and governance multimodal discourse", Early- Career Scheme + RGC Award - Research Grants Council Hong Kong SAR, Amount: 662,000 (2022-2025), Dr. Esterina Nervino

PI: "Environmental, Social, and Governance Discourse in the Luxury Sector: A Social Semiotic Analysis of Social Media Posts", Start-Up Grant - City University of Hong Kong, Amount: 297,000 (2021-2023), Dr. Esterina Nervino

"Environmental, Social, and Governance Discourse in the Luxury Sector: A Social Semiotic Analysis of Social Media Posts", Top-Up Start-Up Grant - City University of Hong Kong, Amount: 100,000 (2021-2023), Dr. Esterina Nervino

Teaching Activities (past 2 academic years)

Academic YearLevelTitle
2022-2023Bachelor's DegreeCommunicating Fashion Culture
2021-2022Bachelor's DegreeCommunication Strategies in Business Projects
English in Creative and Cultural Professions
Global Business Culture and Management
Internship

Administrative Assignments

PeriodNamePosition
1/2022 - NowSales & Marketing Consulting Unit (SMCU)Associate Director
2022 - NowResearch Seminar (Department of English)Co-ordinator
2021 - NowBA in Business and Professional Communication (Department of English)Committee Member
2021 - NowEN3593 Internships (Department of English)Co-ordinator
2021 - NowDepartmental Career Development (Department of English)Co-ordinator

External Academic Activities

PeriodOrganizerCountryRole
2017 - NowResearch Centre for Professional Communication in English (The Hong Kong Polytechnic University)China (Hong Kong)Invited External Member
2014 - NowUniversita' degli Studi di Modena e Reggio EmiliaItalyCultore della Materia (Junior Adjunct Professor)

Publications

Journal Publications and Reviews

NERVINO, Esterina / JONATHAN FRAIERS and WESTERMAN BULGARELLA (eds), Colors in Fashion. London: Bloomsbury Academic, 2017. August 2021; In: Visual Communication. Vol. 20 , No. 3, pp. 437-438

Wells, Victoria; Athwal, Navdeep ; Nervino, Esterina; Carrigan, Marylyn / How legitimate are the environmental sustainability claims of luxury conglomerates?. February 2021; In: Journal of Fashion Marketing and Management. Vol. 25, No. 4, pp. 697-722

Rossini, Francesco; Nervino, Esterina / City Branding and Public Space: An empirical analysis of Dolce & Gabbana’s Alta Moda event in Naples. December 2019; In: Journal of Public Space. Vol. 4, No. 4, pp. 61-82

Conference Papers

Nervino, Esterina / Creating shared value: a social semiotic analysis of ESG discourse on social media. August 2022; 31st European Systemic Functional Linguistics Conference (ESFLC2022), 24/08/2022 - 26/08/2022, Odense , Denmark.

Nervino, Esterina / From the “happy few” to the “happy many”: a social semiotic analysis of luxury branding discourse in the social media. July 2022; 47th International Systemic Functional Congress (ISFC-47), 25/07/2022 - 27/07/2022, Shenzhen , China.

Nervino, Esterina; Veloso, Francisco O. D. / Love in the 21st century: a social semiotic analysis of 'About Love' by Tiffany & Co.. June 2022; 4th International Conference on Semiotics and Visual Communication (SVC 2022), 17/06/2022 - 19/06/2022, Limassol, Cyprus.

Nervino, Esterina / Marketing luxury goods in a post-covid world: ESG is the new glam. May 2022; "Talking Across the World" Symposium 2022, TAW2022, 20/05/2022 - , , Hong Kong.

Nervino, Esterina; Athwal, Navdeep ; Carrigan, Marylyn ; Wells, Victoria / A discourse analysis of sustainable luxury reporting. May 2018; LVMH-SMU Luxury Research Conference 2018 (2018 LVMH - SMU), 10/05/2018 - 11/05/2018, , Singapore.

Nervino, Esterina / Luxury 3.0: defining luxury in the new media age. June 2016; LVMH-SMU Luxury Research Conference 2016, 20/06/2016 - 21/06/2016, , Singapore.

NERVINO, Esterina / Manufacturing luxury discourse in the social media: A social semiotic approach. June 2016; 6th Hong Kong Association for Applied Linguistics Conference (HAAL 2016), 11/06/2016 - , , Hong Kong.

Nervino, Esterina / Digital (hi)storytelling: branded stories in the social media. April 2016; 3rd International Conference of Semiosis Research Center (ICSRC 2016), 29/04/2016 - , Seoul, Korea, Republic of.

Nervino, Esterina / Luxury fashion brands online: when language matters. Facebook posts and brand identity. June 2015; 8th International Conference in Discourse, Communication and the Enterprise (DICOEN 2015), 11/06/2015 - 13/06/2015, Naples, Italy.

Nervino, Esterina / Luxury fashion brands online: when language matters. A linguistic analysis of Facebook posts. February 2015; The Spaces of Luxury, 04/02/2015 - 07/02/2015, London, United Kingdom.

MANCUSO, Costanza; NERVINO, Esterina / Culturally competent teaching and learning in the global age: meeting the challenges. May 2014; 20th National Seminar AICLU 2014, Innovations in learning technology, methodology, and creativity for foreign language teaching, 29/05/2014 - 31/05/2014, Turin, Italy.

Chapters, Conference Papers, Creative and Literary Works

Talukdar, Nabanita; Yu, Shubin; Nervino, Esterina / Eco-friendly versus polyester Gucci handbags: the effect of matching green claims and temporal frame on product evaluation of self-enhancement brands. August 2022; 2022 AMA SUMMER ACADEMIC CONFERENCE: Light in the Darkness: Marketing’s Role in Driving Positive Change. pp. 371-374

Talukdar, Nabanita; Yu, Shubin Lance; Nervino, Esterina / Eco-Friendly Versus Polyester Gucci Handbags: the Effect of Matching Green Claims and Temporal Frame on Product Evaluation of Self-Enhancement Brands. 2020; ACR 2020 (PARIS) OCT 1-4: FIRST EVER VIRTUAL CONFERENCE: PROCEEDINGS. pp. 1228

Nervino, Esterina; Athwal, Navdeep ; Wells, Victoria; Carrigan, Marylyn / Communicating sustainability: The cases of LVMH and Kering. May 2018; The Mystique of Luxury Brands - Singapore Conference - 2018: Conference Proceedings. pp. 29-30

NERVINO, Esterina / Luxury fashion brands online: when language matters. Facebook posts and brand identity. 2018; Discourse, Communication and the Enterprise: Where Business Meets Discourse. pp. 49-67

MANCUSO, Costanza; NERVINO, Esterina / Culturally competent teaching and learning in the global age: meeting the challenges. 2017; Digital Resources, Creativity and Innovative Methodologies in Language Teaching and Learning. pp. 390-409

Nervino, Esterina / Luxury and social media: crafting brand identity through Facebook posts. June 2015; 2015 Global Fashion Management Conference at Florence Proceedings. pp. 506-509

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