People and Research People

People Details

Prof. ZHAO Huazhong

趙華中教授

Associate Head (MKT)
Associate Professor

Address
10-238, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34429910
Fax
+852 34420346

Qualifications

PhD - Marketing (University of Florida)
MSc - Computer Science (Oxford University)
BEng - Computer Science (Tsinghua University)

Biography

Professor Zhao teaches across BBA, MSc, MBA, EMBA, PhD and DBA programs. He is the Director of DBA (Chinese) and DBA (International) programs at the City University of Hong Kong. In research, he serves as an Associate Editor for the Journal of Business Research and the Journal of Economy and Technology, and sits on the Editorial Board of Decision Sciences Journal.

Selected Publications

Journal Publications and Reviews

Wei, Feiqiong; Tan, Yinliang (Ricky); Gao, Haibing; Zhao, Huazhong / When Investors Meet Consumers: The Roles and Interactions of Different Backers in the Crowdfunding Market. October 2024; In: Decision Sciences. Vol. 55, No. 5, pp. 474-490

Hou, Ting; Li, Meng; Tan, Yinliang (Ricky); Zhao, Huazhong / Physician Adoption of AI Assistant. September 2024; In: Manufacturing & Service Operations Management. Vol. 26, No. 5, pp. 1639-1655

Wang, Linlin; Lin, Ya; Jiang, Wan; Yang, Haibin; Zhao, Huazhong / Does CEO Emotion Matter? CEO Affectivity and Corporate Social Responsibility. July 2023; In: Strategic Management Journal. Vol. 44, No. 7, pp. 1820–1835

Gao, Haibing; Kumar, Subodha; Tan, Yinliang (Ricky); Zhao, Huazhong / Socialize More, Pay Less: Randomized Field Experiments on Social Pricing. September 2022; In: Information Systems Research. Vol. 33, No. 3, pp. 935-953

Tan, Yinliang (Ricky); Xiong, Yan; Gao, Haibing; Li, Xi; Zhao, Huazhong / Less is More? The Strategic Role of Retailer’s Capacity. October 2021; In: Production and Operations Management. Vol. 30, No. 10, pp. 3354-3368

Gao, Haibing; Zhao, Huazhong; Tan, Yinliang (Ricky); Lin, Ya (Lisa); Wei, Lai / Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value. December 2020; In: Production and Operations Management. Vol. 29, No. 12, pp. 2661–2678

Wang, Qi; ZHAO, Huazhong; Xie, Jinhong / Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects. December 2016; In: Customer Needs and Solutions. Vol. 3, No. 3-4, pp. 159–174

Chapters, Conference Papers, Creative and Literary Works

Li, Xi; Zhao, Huazhong / Digitalization and Omnichannel Retailing. September 2021; The Oxford Handbook of Supply Chain Management.

keep reading