Address
10-237, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34422002
Fax
+852 34420346
Email
Personal Web
https://sites.google.com/site/jiajiacong/
Public CV
Research Areas
Quantitative Marketing
Industrial Organization
Qualifications
Ph.D. - Strategy (University of Hong Kong)
Ph.D. Program - Economics (Shanghai Jiao Tong University)
BSc. and BA - Economics and Mathematics (Wuhan University)
Biography
Jiajia Cong is an Assistant Professor of Marketing at the City University of Hong Kong. His research interests center around Quantitative Marketing and Industrial Organization, with a focus on data, platforms, incentives, and the digital economy. Prior to his current role, he served at the School of Management, Fudan University, from 2018 to 2024.
Research Grants
PI: "Business Line Expansion of Data-Intensive Giant Enterprises: Cross-Market Competition, Regulation, and Data Governance", National Natural Science Foundation of China, (2025-2028), Jiajia Cong
PI: "Data-Driven Mergers and Regulation", National Natural Science Foundation of China, (2021-2023), Jiajia Cong
PI: "Mergers and Merger Waves under Incomplete Information: Theory and Regulation", Shanghai Pujiang Program, (2019-2022), Jiajia Cong
Selected Publications
Journal Publications and Reviews
Choe, Chongwoo ; Cong, Jiajia; Wang, Chengsi / Softening Competition through Unilateral Sharing of Customer Data. January 2024; In: Management Science. Vol. 70, No. 1, pp. 526-543
Cong, Jiajia; Zhou, Wen / Sequential Mergers under Incomplete Information. 2024; In: Journal of Economics & Management Strategy. Vol. 33, No. 1, pp. 131-154
Chen, Zhijun; Choe, Chongwoo; Cong, Jiajia; Matsushima, Noriaki / Data-Driven Mergers and Personalization. January 2022; In: RAND Journal of Economics. Vol. 53, No. 1, pp. 3-31
Cong, Jiajia; Zhou, Wen / Inflexible Repositioning: Commitment in Competition and Uncertainty. September 2020; In: Management Science. Vol. 66, No. 9, pp. 4207–4225
Chao, Hong; Ho, Chun-Yu; Huang, Shaoqing; Qin, Xiangdong; Cong, Jiajia / Partners or Rivals? An Experimental Study of a Two-Stage Tournament. February 2019; In: Journal of Economic Behavior & Organization. Vol. 158, pp. 288-310