Dr. SU Lei
Dr. Lei Su is an Associate Professor at the City University of Hong Kong. Her research focuses on consumer behaviour, and her recent research interests include consumer judgement and decision making, digital communication, crowdfunding, scheduling style, and social and socioeconomic influence. Her research has been published in top-tier marketing journals, including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and Journal of Consumer Psychology. She has led grant-funded research projects over the years as Principal Investigator and achieved an award for the best paper at a prestigious international conference. Before she joined the field of academia, Dr. Su had acquired industry working experience as a practitioner, in a multinational FMCG company and an advertising agency.